Online consumer review: Word-of-mouth as a new element of marketing communication mix (Englisch)
- Neue Suche nach: Chen, Yubo
- Neue Suche nach: Xie, Jinhong
- Neue Suche nach: Chen, Yubo
- Neue Suche nach: Xie, Jinhong
In:
Management Science
;
54
, 3
;
477-491
;
2008
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ISSN:
- Aufsatz (Zeitschrift) / Print
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Titel:Online consumer review: Word-of-mouth as a new element of marketing communication mix
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Beteiligte:Chen, Yubo ( Autor:in ) / Xie, Jinhong ( Autor:in )
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Erschienen in:Management Science ; 54, 3 ; 477-491
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Verlag:
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Erscheinungsdatum:2008
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Format / Umfang:15 Seiten, 35 Quellen
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ISSN:
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Coden:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Print
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 54, Ausgabe 3
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