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Achieving economic sustainability is a major focus for managers in manufacturing firms. The implementation of lean and agile initiatives has not really facilitated an organisations long-term economic sustainability. The industrial landscape is littered with the carcasses of manufacturing companies who have tried to improve their productivity, competitiveness and hence economic sustainability using these initiatives. This failure calls for a shift in focus from achieving long-term competitive advantage through operational cost reduction, product flexibility and responsiveness to a 'total' manufacturing initiative that is pro-active to market changes and has the ability to integrate the manufacturing efficiencies achieved through lean and agile with timeless manufacturing fundamentals required for economic sustainability. Fit manufacturing offers this advantage and provides a powerful approach for practitioners to achieve economic sustainability with limited disruption to their current manufacturing initiative.