Building Universal Brand Equity (Unbekannt)
- Neue Suche nach: Cramphorn, M. F.
- Neue Suche nach: ESOMAR
- Neue Suche nach: Cramphorn, M. F.
- Neue Suche nach: ESOMAR
In:
Success through adaptation: how marketing and research are adjusting to a changing world
com
;
267-284
;
1994
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ISBN:
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ISSN:
- Aufsatz (Konferenz) / Print
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Titel:Building Universal Brand Equity
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Beteiligte:Cramphorn, M. F. ( Autor:in ) / ESOMAR
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Kongress:47th Marketing research congress, Success through adaptation: how marketing and research are adjusting to a changing world ; 1994 ; Davos; Switzerland
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Erschienen in:Success through adaptation: how marketing and research are adjusting to a changing world , com ; 267-284ESOMAR MARKETING RESEARCH CONGRESS , com ; 267-284
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Verlag:
- Neue Suche nach: ESOMAR
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Erscheinungsdatum:01.01.1994
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Format / Umfang:18 pages
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Anmerkungen:In English, Spanish and German
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ISBN:
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ISSN:
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Medientyp:Aufsatz (Konferenz)
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Format:Print
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Sprache:Unbekannt
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Schlagwörter:
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Datenquelle:
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Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
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Random Individual Samples within Households or How Inadequate Methodologies Lead to A Waste of Time and MoneyHess, T. / ESOMAR et al. | 1994
- 15
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Panel Cualitativo Continuo: 'Una Solucion Financiera a las Necesidades de Investigacion'Garcia, E. / Castro, R. / ESOMAR et al. | 1994
- 27
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Utilising Continuous Panels for Qualitative Research: 'A Practical Financial Solution to a Research Cost Problem'ESOMAR et al. | 1994
- 41
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Research on Tap: Providing Flexible Solutions to the Needs of a Regulated MonopolyBennett, C. / Vittles, P. / ESOMAR et al. | 1994
- 57
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Markt-Media-Studien als Basis fuer Langfristig Verankerte und Vertiefende MarktforschungHansen, J. / ESOMAR et al. | 1994
- 93
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Long-Term, In-Depth Market Analyses Based on Media Market StudiesESOMAR et al. | 1994
- 131
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Politicians on the Political Market in PolandKolarska-Bobinska, L. / Starzynski, P. / ESOMAR et al. | 1994
- 143
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Charting the Cultural Future of MarketsBijapurkar, R. / Valentine, V. / Alexander, M. / ESOMAR et al. | 1994
- 163
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The Influence of Information and a New Mental Model of AdaptationBinstock-van Rij, J. / ESOMAR et al. | 1994
- 177
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From Black & White to Colour: Changes in Marketing Research in the Brand New South AfricaVon Ulmenstein, C. / ESOMAR et al. | 1994
- 187
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Positioning One Thousand Brands in their Respective MarketsWyss, W. / ESOMAR et al. | 1994
- 197
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New Cultural Maps for the 90's: The Future Axes of Consumer NeedsHasson, L. / Ladet, M. / ESOMAR et al. | 1994
- 209
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The Terrorist Bombing of the World Trade Center: Research in a Crisis Environment with Multiple ConstituentsCohen, M. / Marcus, C. / ESOMAR et al. | 1994
- 223
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The Hen and Chicken Approach to Multicultural ResearchMalan, D. / ESOMAR et al. | 1994
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Forecasting of Elections in the World's Largest DemocracyRakshit, P. / ESOMAR et al. | 1994
- 257
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Advertising for Brand Maintenance: A Research ProgrammeBarnard, N. R. / Ehrenberg, A. / ESOMAR et al. | 1994
- 267
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Building Universal Brand EquityCramphorn, M. F. / ESOMAR et al. | 1994
- 285
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Persuasive Advertising: Short-Term and Long-Term Effects on Business ResultsBlair, M. H. / ESOMAR et al. | 1994
- 303
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Let's Take a New Look at Brand Image Measurement: The Resolution of a Complex ProblemSampson, P. / ESOMAR et al. | 1994
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From CAPI to HAPPI: A Scenario for the Future and Its Implications for ResearchSamuels, J. / ESOMAR et al. | 1994
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A Database Approach to the Analysis of Complex Qualitative Research DataUlrik Kragh, S. / ESOMAR et al. | 1994
- 411
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The Value of Research - Usual Business and Unusual ApproachesVan Hamersveld, M. / Van der Herberg, B. / ESOMAR et al. | 1994
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Accountability for Actioning ResultsBullard, M. D. / ESOMAR et al. | 1994
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Is the Tail of Market Research Wagging the Dog?Van Herk, M. / ESOMAR et al. | 1994
- 489
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Innovate or Die - New Structures for New Product DevelopmentRestall, C. / ESOMAR et al. | 1994
- 505
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Meeting the Information Challenge: Managing Market ResearchSmith, D. / Dexter, A. / Ashton, K. / ESOMAR et al. | 1994