The Nature of Marketing Strategy Formulation (Englisch)
- Neue Suche nach: Holden, S. J. S.
- Neue Suche nach: American Marketing Association
- Neue Suche nach: Holden, S. J. S.
- Neue Suche nach: Bloom, P.
- Neue Suche nach: American Marketing Association
In:
Enhancing knowledge development in marketing
55
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116-120
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1989
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ISBN:
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ISSN:
- Aufsatz (Konferenz) / Print
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Titel:The Nature of Marketing Strategy Formulation
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Beteiligte:
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Kongress:Summer educators' conference, Enhancing knowledge development in marketing ; 1989 ; Chicago; IL
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Erschienen in:Enhancing knowledge development in marketing , 55 ; 116-120SERIES- AMERICAN MARKETING ASSOCIATION , 55 ; 116-120
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Verlag:
- Neue Suche nach: AMA
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Erscheinungsort:Chicago
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Erscheinungsdatum:01.01.1989
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Format / Umfang:5 pages
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ISBN:
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ISSN:
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Medientyp:Aufsatz (Konferenz)
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Format:Print
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
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The Use of Key Marketing Techniques by United States' Colleges and UniversitiesGoldgehn, L. A. / American Marketing Association et al. | 1989
- 2
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Problems Associated with the Use of the Experimental Instructional Strategy in Marketing CourseworkGaidis, W. C. / Craig Andrews, J. / American Marketing Association et al. | 1989
- 3
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Employer Hiring Criteria and Marketing Education: How Marketing Educators Can Prepare Marketing GraduatesGaedeke, R. M. / Kelly, C. A. / American Marketing Association et al. | 1989
- 4
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Enhancing Knowledge Dissemination in Marketing Education: Pursuing Excellence from the Students' PerspectiveKelley, C. A. / Conant, J. S. / Smart, D. T. / American Marketing Association et al. | 1989
- 5
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The Effects of Advertising Education on Attitudes Toward AdvertisingMcCorkle, D. E. / Alexander, J. F. / American Marketing Association et al. | 1989
- 6
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Ethical Perceptions of Sales Professionals and Marketing StudentsBellizzi, J. A. / Hite, R. E. / American Marketing Association et al. | 1989
- 7
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An Investigation of Marketing Educators' Time Allocations to Course Content and Teaching Techniques for a One Term Versus a Two Term Introductory Marketing CourseJarboe, G. R. / McDaniel, C. D. / Lamb, C. W. / American Marketing Association et al. | 1989
- 12
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Marketing Educators Must Share Responsibility for Inadequate Profitability ReportsLambert, D. M. / Sterling, J. U. / American Marketing Association et al. | 1989
- 13
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Utilizing Student's Involvement in Developing a Videotape Case Study to Increase Learning of Fundamental Principles, Generalizations and/or TheoriesStock, J. R. / Hughes, M. A. / Portwood, L. / American Marketing Association et al. | 1989
- 14
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Toward A Taxonomy of Marketing EducationCannon, H. M. / Stoltman, J. / Yaprak, A. / American Marketing Association et al. | 1989
- 15
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The Schumpeter System as a Base for Entrepreneurial StudiesPlater, M. A. / Rahtz, D. R. / American Marketing Association et al. | 1989
- 20
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Dissertation-Stage Challenges: A Survey of Doctoral Program AdvisorsSmart, D. T. / Conant, J. S. / American Marketing Association et al. | 1989
- 21
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Using Foreign Language to Increase Advertising EfficiencyPetrof, J. V. / American Marketing Association et al. | 1989
- 22
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Factors Influencing Audience Exposure to Car Radio AdvertisingAbernathy, A. M. / Rotfeld, H. / American Marketing Association et al. | 1989
- 27
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The Impact of Presenter Characteristics on Advertising EvaluationHartley, S. W. / Hutton, R. B. / American Marketing Association et al. | 1989
- 32
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Product Line Forecasting: To Aggregate, Disaggregate, or Separate ForecastsGross, C. W. / Sohl, J. E. / American Marketing Association et al. | 1989
- 33
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Branded VariantsShugan, S. M. / American Marketing Association et al. | 1989
- 39
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The Effects of Perceived Risk and Social Class on Consumer Preferences for Distribution OutletsKorgaonkar, P. / Moschis, G. P. / American Marketing Association et al. | 1989
- 45
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Reference Price Effects on Perceptions of Perceived Offer Value, Normal Prices, and Transportation UtilityBearden, W. O. / Urbany, J. E. / American Marketing Association et al. | 1989
- 50
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The Referral Method: An Inexpensive Means of Increasing Fund-Raising Efficiency by a Non-Profit OrganizationBozman, C. S. / Petit, K. L. / Miner, J. / American Marketing Association et al. | 1989
- 51
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Assessing the Impact of Marketing Mix Interactive Effects: Some Empirical and Conceptual UnderpinningsMorash, E. A. / Ozment, J. D. / American Marketing Association et al. | 1989
- 56
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A Typology of Industrial Salespersons Using Organizational Commitment and Job Involvement: A Framework of Predicting Behavioral DimensionsLee, K. S. / American Marketing Association et al. | 1989
- 62
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Job Stress: The Case of the Line Sales ManagerSager, J. K. / American Marketing Association et al. | 1989
- 66
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Industrial Sales Jobs: A Replication of the Moncrief TaxonomyMoncrief, W. C. / Finn, D. W. / American Marketing Association et al. | 1989
- 67
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A Taxonomy of Network Instruments for the Analysis of Marketing Channels PhenomenaDahlstrom, R. / Dwyer, F. R. / American Marketing Association et al. | 1989
- 73
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A Theoretical Approach to the Study of Channel Negotiation ProcessPahng, S. / American Marketing Association et al. | 1989
- 78
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Dealers' Willingness to Cooperate with Manufacturers' Efforts to Battle Counterfeiting: A Structural InvestigationGranzin, K. L. / Olsen, J. E. / American Marketing Association et al. | 1989
- 79
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Measuring Source Loyalty: Buyer and Seller PerspectivesMorris, M. H. / Avila, R. / Burns, A. C. / American Marketing Association et al. | 1989
- 84
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Exploring the Structure of Ethical Evaluation in Personal and Vicarious Situations as a Component of the Consumer Decision ModelPitts, R. E. / Wong, J. K. / Whalen, D. J. / American Marketing Association et al. | 1989
- 85
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Videolog Retailing: How Effective is this New Form of Direct Mail Marketing?Smart, D. / Zemanek, J. E. / Conant, J. S. / American Marketing Association et al. | 1989
- 86
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Investigating Determinants of Sales Inflows/Outflows across Retail Sectors: A study of Forty-Four Counties in IndianaYavas, U. / Alavi, J. / Riecken, G. / American Marketing Association et al. | 1989
- 92
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The Importance of Customer Approach Skills on the Customer's Evaluation of Retail Sales PersonnelMcClung, J. J. / Grove, S. J. / Hughes, M. A. / American Marketing Association et al. | 1989
- 93
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Modeling a Countermarketing Situation Using an Algorithmic ApproachBonnici, J. / Dahmani, A. / American Marketing Association et al. | 1989
- 94
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A Model of Organizational and Informational Factors Affecting Utilization of Marketing Knowledge in FirmsMenon, A. / Varadarajan, P. / American Marketing Association et al. | 1989
- 95
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An Empirical Investigation of a General Theory of Marketing EthicsMayo, M. A. / Marks, L. I. / American Marketing Association et al. | 1989
- 96
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An Empirical Investigation into the Impact of Sales Promotion on Manufacturer ProfitWalters, R. G. / American Marketing Association et al. | 1989
- 97
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Buyer-Based Management of a Major Promotion Medium: Trade ShowsBello, D. C. / American Marketing Association et al. | 1989
- 98
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The Effectiveness of Premiums in Business-to-Business Service SellingShama, A. / Thompson, J. K. / American Marketing Association et al. | 1989
- 99
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The Development of the Store Image Construct: A Review of Literature from 1958 to the PresentHook, S. / American Marketing Association et al. | 1989
- 100
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International Marketing Strategies and Organizations: A Study of the U.S., Japanese, and British CompetitorsDoyle, P. / Saunders, J. / Wong, V. / American Marketing Association et al. | 1989
- 105
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Latin America's Export Marketing Dilemma: Country of Origin BiasSaghafi, M. M. / Vervoplis, F. / American Marketing Association et al. | 1989
- 106
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Strategy Standardization in International Marketing: An Empirical Investigation of Its Degree of Use and CorrelatesAkaah, I. P. / American Marketing Association et al. | 1989
- 107
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Linking Product and Process Innovations Modes of International Sourcing in Global Competition: A TaxonomyMurray, J. Y. / Kotabe, M. / American Marketing Association et al. | 1989
- 108
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A Framework for Identifying Factors Relevant to the Use of Dual Distribution in Franchise SystemsOlsen, J. E. / Scammon, D. L. / American Marketing Association et al. | 1989
- 109
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Managerial Signalling Behavior in Monopolistic CompetitionMilne, G. R. / American Marketing Association et al. | 1989
- 110
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Measuring Performance in Strategic Marketing Alliances: A Conceptual FrameworkAchrol, R. S. / American Marketing Association et al. | 1989
- 116
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The Nature of Marketing Strategy FormulationHolden, S. J. S. / American Marketing Association et al. | 1989
- 121
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The Market Share Effect: A Review and ReconsiderationMinor, M. / American Marketing Association et al. | 1989
- 126
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The Effect of Product Diversification and Size on the Organizational Structure of Demand Servicing ActivitiesGermain, R. / Daugherty, P. J. / American Marketing Association et al. | 1989
- 132
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The Impact of Technology on Supplier-Customer RelationshipsHan, S. / Wilson, D. T. / American Marketing Association et al. | 1989
- 137
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Quality Improvement: The Role of MarketingLarson, P. D. / American Marketing Association et al. | 1989
- 138
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Implementing Technological Innovations: Developing Strategic Knowledge through Relational MarketingMeyers, P. W. / Athaide, G. / American Marketing Association et al. | 1989
- 139
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On Creating a Market OrientationNarver, J. C. / Slater, S. F. / American Marketing Association et al. | 1989
- 140
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Industrial Buyer and Seller Psychographics or Where Do You Like to Sit in an AirplaneFine, S. H. / American Marketing Association et al. | 1989
- 141
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Identifying Managerially Useful Industrial Market SegmentsSterling, J. U. / Lambert, D. M. / American Marketing Association et al. | 1989
- 142
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Uncertainty Reduction: A Rationale for the Proliferation of Inter-Organizational RelationshipsDant, S. P. / Wilson, D. T. / American Marketing Association et al. | 1989
- 143
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Accounting for Uncertainty in Formulating Strategy in Emerging MarketsMohr, I. / American Marketing Association et al. | 1989
- 148
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The Strategic Impact of Marketing Interfunctional Interface: A Conceptual FrameworkLim, J.-S. / Reid, D. A. / American Marketing Association et al. | 1989
- 149
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Isolating Mechanisms for Service Differentiation StrategiesFisher, R. J. / American Marketing Association et al. | 1989
- 154
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Predictors of Cross-Functional Cooperation in the Implementation of Marketing DecisionsPinto, M. B. / American Marketing Association et al. | 1989
- 159
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Consumer Complaints: Advice on How Companies Should Respond Based on an Empirical StudyClarke, G. / Kaminiski, P. F. / American Marketing Association et al. | 1989
- 160
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Correlated Price In Conjoint Analysis: An Empirical Comparison of Part-Worth Estimation ModelsGreen, P. E. / Helsen, K. / Shandler, B. / American Marketing Association et al. | 1989
- 165
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Methods of Handling Highly Seasonal Data in Model-BuildingFlicker, M. / American Marketing Association et al. | 1989
- 170
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Moderators and Mediators: A Review of Concepts and Usage in Marketing ResearchBrown, S. P. / American Marketing Association et al. | 1989
- 176
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Consumer Acceptance of Unobstrusive Observation in a Shopping CenterFinn, A. / American Marketing Association et al. | 1989
- 182
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Cheating Behavior by Telephone Interviewers: A View from the TrenchesKiecker, P. / Nelson, J. / American Marketing Association et al. | 1989
- 189
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A Comparison of the Effect of Promised and Provided Lotteries, Monetary and Gift Incentives on Mail Survey Response Rate, Speed, and CostFaria, A. J. / Gajraj, A. M. / Dickinson, J. R. / American Marketing Association et al. | 1989
- 190
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Regulatory Uncertainty in Marketing Channels: Its Multidimensional NatureMcNeeley, B. J. / American Marketing Association et al. | 1989
- 191
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The Dimensionality and Measurement of Familiarity ConstructKim, J. / Lim, J.-S. / American Marketing Association et al. | 1989
- 195
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Adapting the 'Servqual' Scale to Health Care Environment: An Empirical AssessmentBabakus, E. / Mangold, W. G. / American Marketing Association et al. | 1989
- 196
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An Experimental Comparison of Self-Report and Response Time Measures of Consumer Information ProcessingLord, K. R. / Burnkrant, R. E. / Owen, R. / American Marketing Association et al. | 1989
- 201
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Investigating the Behavioral Rationale for Rescaling Marketing MeasuresYadav, M. S. / Franke, G. R. / American Marketing Association et al. | 1989
- 206
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Assessment of the Pyschometric Properties of the Organizational Commitment Questionnaire: Twofold Dimensions and Their Differing Effects on Salesperson Effort and Propensity-to-LeaveLee, K. S. / McNeeley, B. J. / American Marketing Association et al. | 1989
- 207
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An Investigation of Buyers' Acceptable Price Range on Their Subjective Perceptions of ProductsDodds, W. B. / American Marketing Association et al. | 1989
- 208
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Motivational Perspectives on Consumer Rebate UsageTat, P. K. / American Marketing Association et al. | 1989
- 209
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The Number and Importance of Information Cues and the Price-perceived Quality RelationshipWildt, A. R. / Chang, T.-Z. / American Marketing Association et al. | 1989
- 210
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Empirical Examination of Inclusion of Price Effects in the Consumer's Utility FunctionLehmann, D. / Pasumarty, K. / American Marketing Association et al. | 1989
- 215
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What is the Effect of Attitude Toward the Ad When the Consumer is Familiar with the Brand?Machleit, K. A. / Kent, R. J. / American Marketing Association et al. | 1989
- 220
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Exploring the Headwaters of the Prior Knowledge-Search RelationshipSpreng, R. / Olshavsky, R. / American Marketing Association et al. | 1989
- 225
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In Search of Conceptual and Operational Consistency in the Study and Measurement of Product Class FamiliarityGuy, B. S. / Curtis, W. W. / American Marketing Association et al. | 1989
- 226
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Demand Artifact: Which is Worse, the Problem or the SolutionHyatt, E. / Synder, D. / Shimp, T. A. / American Marketing Association et al. | 1989
- 227
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Extending Knowledge in Cross-National Family Purchase Decision Research: Adolescents' Influence in Three Non-Western CountriesTansuhaj, P. / Foxman, E. / American Marketing Association et al. | 1989
- 233
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Coupon Use Differences Between Hispanics and Anglos: Barrio and Anglo Neighborhood SamplesHernandez, S. A. / Kaufman, C. J. / American Marketing Association et al. | 1989
- 239
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Social Processes in the Spread of Consumer Culture: An Anthropological Case StudyCosta, J. A. / American Marketing Association et al. | 1989
- 245
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A Paradox of Personality in Marketing: A New Approach to the ProblemAlbanese, P. J. / American Marketing Association et al. | 1989
- 250
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A Comparison of the Theory of Planned Behavior to the Theory of Reasoned ActionMadden, T. J. / Ellen, P. S. / American Marketing Association et al. | 1989
- 251
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Information Utility and the Effects of Multiple Sources in Print Advertising AppealsMoore, D. J. / Reardon, R. / Mowen, J. C. / American Marketing Association et al. | 1989
- 252
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Halo Effects, Consumer Ethno-National Affinity, and Behavioral Intentions: An Extension of the Multi-Attribute Model of Country of Origin EffectsWaheeduzzaman, A. N. M. / Marks, L. J. / American Marketing Association et al. | 1989
- 258
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Adaptive Selling: Exploring the Link Between Information Acquisition Skills and Knowledge Structures in a Business-to-Business Direct Marketing ContextCorey, R. J. / Wilson, D. T. / American Marketing Association et al. | 1989
- 259
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In Search of Association Between Personal Values and Household Decision Processes: An Exploratory AnalysisBennett, S. C. / Stuart, E. W. / American Marketing Association et al. | 1989
- 265
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The Roberts-Wortzel Hierarchical Model: An Extension through Methodological and Variable Delineation ConsiderationsBurnett, J. J. / Baker, J. / American Marketing Association et al. | 1989
- 266
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Measuring the Sensitivity of Multiattribute Group Classifications: The Case of DINKSKamas Yokum, J. / Saegert, J. / Benet, S. / American Marketing Association et al. | 1989
- 267
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Innovative Behavior: Toward a Comprehensive ModelBurns, D. J. / American Marketing Association et al. | 1989
- 268
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Does Innovativeness in Purchase Extend to Consumption?: A Comparison of the Early Adopters and Early MajorityRam, S. / Jung, H.-S. / American Marketing Association et al. | 1989
- 269
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The Socio-Cultural Context of Early Adoption BehaviorFisher, R. J. / American Marketing Association et al. | 1989
- 274
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The Effects of Contextual Information Cues on Buyers' Product Evaluations and Behavioral IntentionsGrewel, D. / American Marketing Association et al. | 1989
- 275
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Price and Buying Decisions: A Multinational Empirical Test of a ModelHarich, K. R. / American Marketing Association et al. | 1989
- 276
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An Investigation of the Pricing Attitudes and Practices of Korean Business FirmsHyun, S. / Krishnan, R. / Monroe, K. B. / American Marketing Association et al. | 1989
- 280
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A Longitudinal Analysis of the Purchase Order of Consumer DurablesBayus, B. L. / Haldar, S. L. / American Marketing Association et al. | 1989
- 285
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Cognitive and Affective Determinants of Consumer Satisfaction for a Durable GoodHalstead, D. M. / American Marketing Association et al. | 1989
- 290
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The Role of Dissatisfaction in Consumer Compliant Behavior: An Exploratory StudySingh, J. / American Marketing Association et al. | 1989
- 291
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Codifying the Per Se Rule in Resale Price Maintenance Cases: An Analysis of the Retail Competition Enforcement Act of 1987Kelley, C. A. / American Marketing Association et al. | 1989
- 292
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Legal Issues in Franchising: Problems of Dual DistributionScammon, D. L. / Sheffet, M. J. / American Marketing Association et al. | 1989
- 293
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The Economic Theory of Information and Public Policy: Reregulation of the Air Transportation MarketMiller, R. D. / Ringold, D. J. / American Marketing Association et al. | 1989
- 299
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The Effects of Personal Values and Organizational Goals Upon the Ethical Dimensions of Decision MakingFritzsche, D. J. / American Marketing Association et al. | 1989
- 300
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A Task-Structure-Performance Model of Marketing Ethics in International Strategic AlliancesCunningham, P. H. / Ferrell, O. C. / American Marketing Association et al. | 1989
- 301
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Declining Income and Changing Consumption Patterns: A Research AgendaMeade, W. K. / Nason, R. W. / McCarthy, E. J. / American Marketing Association et al. | 1989
- 307
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Managing the Salesperson-Prospect/Customer Interaction: Potential Legal Consequences of Salespersons' StatementsBoedecker, K. B. / Morgan, F. W. / American Marketing Association et al. | 1989
- 308
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Advertorials: Do Consumers See the Wolf in Sheep's ClothingHausknecht, D. R. / Wilkinson, J. B. / Prough, G. E. / American Marketing Association et al. | 1989
- 313
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Responses to Consumer Service Complaints: A Procedural Fairness ApproachGoodwin, C. / Smith, K. / Ross, I. / American Marketing Association et al. | 1989
- 314
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Behavioral Planning Problems Versus Planning Techniques in Predicting Marketing Plan Credibility and UtilizationPiercy, N. F. / Morgan, N. A. / American Marketing Association et al. | 1989