Quality Standards in International Research - A Review of Current Practices (Unbekannt)
- Neue Suche nach: Coutts, C.
- Neue Suche nach: European Society for Opinion and Marketing Research
- Neue Suche nach: Coutts, C.
- Neue Suche nach: European Society for Opinion and Marketing Research
In:
Marketing and international research: client company needs and research industry skills; can the gap be bridged?
;
27-48
;
1993
-
ISBN:
- Aufsatz (Konferenz) / Print
-
Titel:Quality Standards in International Research - A Review of Current Practices
-
Beteiligte:Coutts, C. ( Autor:in ) / European Society for Opinion and Marketing Research
-
Kongress:Seminar, Marketing and international research: client company needs and research industry skills; can the gap be bridged? ; 1993 ; Brussels
-
Erschienen in:
-
Verlag:
- Neue Suche nach: ESOMAR
-
Erscheinungsdatum:01.01.1993
-
Format / Umfang:22 pages
-
ISBN:
-
Medientyp:Aufsatz (Konferenz)
-
Format:Print
-
Sprache:Unbekannt
-
Schlagwörter:
-
Datenquelle:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
-
From Crunching Numbers to Adding Value - Prospects for Marketing ResearchPauli, J. / European Society for Opinion and Marketing Research et al. | 1993
- 11
-
Quality Standards: The Push-Me-Pull You of Marketing ResearchKalim, J. / European Society for Opinion and Marketing Research et al. | 1993
- 27
-
Quality Standards in International Research - A Review of Current PracticesCoutts, C. / European Society for Opinion and Marketing Research et al. | 1993
- 49
-
What Changes Will Be Needed within the Research Agency? - Radical Change, Evolution or Heads Down?Passerieu, K. / European Society for Opinion and Marketing Research et al. | 1993
- 65
-
Changing Roles and New Opportunities in the International Client-Agency Relationship or Are We Using a Sextant to Steer a Spaceship?Broadbent, K. / European Society for Opinion and Marketing Research et al. | 1993
- 75
-
International Research and the Need to Better Communicate across CulturesWolfe, O. / European Society for Opinion and Marketing Research et al. | 1993
- 91
-
Multi-Cultural Marketing: the Asian ExperienceVan Herk, M. C. / European Society for Opinion and Marketing Research et al. | 1993
- 101
-
Marketing Research: Could Belgium Be the Western Europe's Microcosm?Forges, C. / Bogaerts, D. / European Society for Opinion and Marketing Research et al. | 1993
- 123
-
How Research is Used to Bridge the Gap between Consumers and Product Developers in Order to Optimise ProductsWilton, V. / European Society for Opinion and Marketing Research et al. | 1993
- 137
-
How to Meet Client's Needs? Examples from the Car and the Food IndustriesLadet, M. / Montrelay, F. / European Society for Opinion and Marketing Research et al. | 1993
- 153
-
Informing Companies - A Case Study from the Auto IndustryWade, P. / European Society for Opinion and Marketing Research et al. | 1993
- 163
-
Backcasting When Forecasting is UnreliableRamirez, R. / Gatignol, L. / European Society for Opinion and Marketing Research et al. | 1993