``Tried and True'' or ``Cutting Edge'': Use of Data Analytical Techniques in Marketing (Englisch)
- Neue Suche nach: Gonzalez-Padron, T.
- Neue Suche nach: Runyan, R.C.
- Neue Suche nach: Hyun, J.
- Neue Suche nach: Line, N.
- Neue Suche nach: Kim, Y.-H.
- Neue Suche nach: Finnegan, C.
- Neue Suche nach: Academy of Marketing Science
- Neue Suche nach: Gonzalez-Padron, T.
- Neue Suche nach: Runyan, R.C.
- Neue Suche nach: Hyun, J.
- Neue Suche nach: Line, N.
- Neue Suche nach: Kim, Y.-H.
- Neue Suche nach: Finnegan, C.
- Neue Suche nach: Conway Dato-on, M.
- Neue Suche nach: Academy of Marketing Science
In:
Academy of Marketing Science
;
3
;
2011
-
ISBN:
-
ISSN:
- Aufsatz (Konferenz) / Print
-
Titel:``Tried and True'' or ``Cutting Edge'': Use of Data Analytical Techniques in Marketing
-
Beteiligte:Gonzalez-Padron, T. ( Autor:in ) / Runyan, R.C. ( Autor:in ) / Hyun, J. ( Autor:in ) / Line, N. ( Autor:in ) / Kim, Y.-H. ( Autor:in ) / Finnegan, C. ( Autor:in ) / Conway Dato-on, M. / Academy of Marketing Science
-
Kongress:Annual conference; 40th, Academy of Marketing Science ; 2011 ; Coal Gables, FL
-
Erschienen in:SUSTAINABLE GLOBAL MARKETPLACE ; 34 ; 3
-
Verlag:
- Neue Suche nach: Academy of Marketing Science
-
Erscheinungsdatum:01.01.2011
-
Format / Umfang:3 pages
-
ISBN:
-
ISSN:
-
Medientyp:Aufsatz (Konferenz)
-
Format:Print
-
Sprache:Englisch
-
Schlagwörter:
-
Datenquelle:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Inhaltsverzeichnis Konferenzband
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
-
Analyzing Mental Representations in Marketing: The Contribution of Cognitive MappingChaney, D. / Academy of Marketing Science et al. | 2011
- 2
-
Interpretation of Logistic Regression Models in Marketing JournalsTanguma, J. / Saldivar, R. / Academy of Marketing Science et al. | 2011
- 3
-
``Tried and True'' or ``Cutting Edge'': Use of Data Analytical Techniques in MarketingGonzalez-Padron, T. / Runyan, R.C. / Hyun, J. / Line, N. / Kim, Y.-H. / Finnegan, C. / Academy of Marketing Science et al. | 2011
- 4
-
Social Media Applications for Marketing EducatorsTuten, T. / Ashley, C. / Oliver, J. / Academy of Marketing Science et al. | 2011
- 5
-
Stadium Atmosphere: Concept and MeasurementChakraborti, R. / Balaji, M.S. / Academy of Marketing Science et al. | 2011
- 6
-
Resident Involvement: The Case of the World Cup 2010Berndt, A. / Klopper, H.B. / Niemann-Struweg, I. / Academy of Marketing Science et al. | 2011
- 7
-
University Branding: The Contribution of Intercollegiate AthleticsMarquardt, A. / Stinson, J. / Chandley, J. / Academy of Marketing Science et al. | 2011
- 8
-
Marketing Internships: Expectations and Perceptions of Students and Internship ProvidersSwanson, S. / Tomkovick, C. / Academy of Marketing Science et al. | 2011
- 9
-
Trust in Preparation of University-Industry (U-I)-Collaboration: Outcomes from a Course with Focus on Developing Business CapabilitiesPerzon, H. / Academy of Marketing Science et al. | 2011
- 13
-
Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological DataDavis, D. / Derby, J. / Rinaldo, S. / Shah, P. / Academy of Marketing Science et al. | 2011
- 14
-
Match/Mismatch in the College Service Learning Experience: Influence on Attitudes, Satisfaction, and Volunteer IntentionsNichols, J. / Kalamas, M. / Schimmel, K. / Academy of Marketing Science et al. | 2011
- 15
-
Untying the Bond With Own Possessions for Resale: The Influences of Resale Knowledge and Endowment EffectLee, T. / Liao, S. / Academy of Marketing Science et al. | 2011
- 19
-
Gift or Gift Card? Symbolic Interactionism in Gift ExchangeAustin, C. / Huang, L. / Academy of Marketing Science et al. | 2011
- 20
-
Social Safety or Saving Time? An Empirical Study in Giving Gift CardsHuang, L. / Austin, C. / Academy of Marketing Science et al. | 2011
- 21
-
The Effect of Acculturation on Ethnic Minority Consumers' Self-Gift BehaviorPusaksrikit, T. / Kang, J. / Academy of Marketing Science et al. | 2011
- 22
-
Internationalization of Remote Service Technologies: A Three Country Study on Perception, Adaption, and Relationship MarketingPaluch, S. / Holzmuller, H. / Academy of Marketing Science et al. | 2011
- 23
-
Factors Influencing African Postgraduate International Students' Choice of South Africa as a Study DestinationMpinganjira, M. / Academy of Marketing Science et al. | 2011
- 24
-
Host Country Institutional Factors as Determinants of Direct Selling Industry SuccessRagland, C. / Academy of Marketing Science et al. | 2011
- 25
-
Materialism, Conspicuous Consumption and American Hip-Hop SubculturePodoshen, J.S. / Andrzejewski, S.A. / Hunt, J.M. / Academy of Marketing Science et al. | 2011
- 26
-
Financing Social Marketing Programs Through Sponsorship: Implications For EvaluationMadill, J. / O Reilly, N. / Academy of Marketing Science et al. | 2011
- 31
-
The Development and Management of Organizational Partner OrientationCaemmerer, B. / Stan, V. / Academy of Marketing Science et al. | 2011
- 32
-
Can Consumers Forgo The Need To Touch Products? An Examination Of The Compensatory Role Of MoodsYazdanparast, A. / Spears, N. / Academy of Marketing Science et al. | 2011
- 33
-
Is This What I Think It Is? The Frontal Lobe and Influences on TasteBrown, C. / Randolph, A. / Burkhalter, J. / Academy of Marketing Science et al. | 2011
- 36
-
I Know It But I Want To Touch It: Does Brand Familiarity Compensate Need For Touch?Jha, S. / Krishnan, B.C. / Academy of Marketing Science et al. | 2011
- 37
-
Antecedents and Consequences of Salesperson Identification with the Brand and CompanyGammoh, B. / Mallin, M. / Pullins, E. / Academy of Marketing Science et al. | 2011
- 38
-
Marketing Innovation and Externalities: The Case of the Chilean Wine ClusterFelzensztein, C. / Echecopar, G. / Deans, K.R. / Academy of Marketing Science et al. | 2011
- 39
-
Marketing Practices and Performance in a Post-Crisis ScenarioLado, N. / Duque, L. / Alvarez, D. / Academy of Marketing Science et al. | 2011
- 40
-
Young Consumers Within a Marketplace Surrounded by Technologies: Understanding the Domain of Teenage Consumers VulnerabilityBatat, W. / Academy of Marketing Science et al. | 2011
- 41
-
What Do Consumers Think of Neuromarketing? An Exploratory Investigation of Consumers' Perceptions of Neuromarketing Ethics and the Associated ImplicationsBaruca, A. / Flores, J. / Academy of Marketing Science et al. | 2011
- 42
-
Consumer Use of the Internet and Knowledge Gap in HealthcareLee, Y.J. / Ha, S. / Academy of Marketing Science et al. | 2011
- 43
-
Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical AttitudesMitchell, V. / Petrovici, D. / Schlegelmilch, B.B. / Szocs, I. / Academy of Marketing Science et al. | 2011
- 44
-
Key Account Management Orientation and Its Impact on Company's Performance - An Empirical StudyTzempelikos, N. / Gounaris, S. / Academy of Marketing Science et al. | 2011
- 48
-
Transactional, Project-based and Ongoing Service Delivery in the B2B ContextPrior, D. / Academy of Marketing Science et al. | 2011
- 52
-
Dyadic Operationalization in Business MarketingHenneberg, S. / Ashnai, B. / Smirnova, M. / Naude, P. / Academy of Marketing Science et al. | 2011
- 56
-
A Measure For Customer Reference MarketingJalkala, A. / Terho, H. / Academy of Marketing Science et al. | 2011
- 61
-
The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development TeamsQiu, T. / Academy of Marketing Science et al. | 2011
- 62
-
Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic, Ergonomic, and Symbolic ValueHomburg, C. / Bornemann, T. / Scholer, L. / Academy of Marketing Science et al. | 2011
- 63
-
Determining the Best Launch Time for New Products with Risk Considerations in a Competitive Market SituationSharifonnasabi, Z. / Sheikhzadeh, M. / Academy of Marketing Science et al. | 2011
- 64
-
Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship QualityHuang, C.-C. / Huang, S.-M. / Fang, S.-R. / Fang, S.-C. / Academy of Marketing Science et al. | 2011
- 69
-
Trial-Attitude Formation for a Green ProductAshley, C. / Oliver, J. / Zemanek, J. / Academy of Marketing Science et al. | 2011
- 70
-
In Brands That Are Proclaimed Sustainable, Consumers Do Not TrustUlusoy, E. / Barretta, P. / Academy of Marketing Science et al. | 2011
- 71
-
The Application of Value Co-Creation in Advancing Solutions to Sustainable ConsumptionChipp, K. / Verran, G. / Academy of Marketing Science et al. | 2011
- 75
-
Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR ActivitiesGleim, M. / Wolter, J. / Academy of Marketing Science et al. | 2011
- 76
-
e-Projects: Global Virtual Student TeamsWeiler, V. / Bisgaard, U. / Schroevers, S. / Seubring-Vierveijzer, H. / Academy of Marketing Science et al. | 2011
- 77
-
Mindful Consumption as Marketing Competitive Advantage: The Strength of Ideology towards the Purchase PriceScharf, E.R. / Cunha, H. / Academy of Marketing Science et al. | 2011
- 82
-
Factors Affecting the Acceptance of New Green ProductsDrozdenko, R. / Coelho, D. / Jensen, M. / Academy of Marketing Science et al. | 2011
- 87
-
Paying Premium for Sustainable Tourism: An Investigation of Some AntecedentsKazeminia, A. / Hultman, M. / Kordestani, A. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 88
-
What Drives Consumers in Eco-fashion? A Means-end Approach to Building Meaningful Segments of Green Consumer TypesJagel, T. / Keeling, K. / Gruber, T. / Reppel, A. / Academy of Marketing Science et al. | 2011
- 89
-
Understanding Determinant Factors of Firm Performance: A Time Path Analysis of the Auto IndustryYeo, C.S. / Academy of Marketing Science et al. | 2011
- 94
-
The Good Ones Go into the Pot, the Bad Ones Go into Your Crop: How to Identify Inaccurate Response Behavior in Online Marketing ResearchToma, B. / Heinrich, D. / Bauer, H. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 95
-
Surveys go 3D: Using Virtual Worlds to Innovate in Marketing ResearchKeeling, D. / Laing, A. / Newholm, T. / Academy of Marketing Science et al. | 2011
- 96
-
Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict Between Sales and Marketing?Le Meunier-FitzHugh, K. / Le Meunier-FitzHugh, L. / Academy of Marketing Science et al. | 2011
- 97
-
Sources of Intraorganizational Conflict: A Sales PerspectiveSpeakman, J. / Ryals, L. / Academy of Marketing Science et al. | 2011
- 102
-
Salesperson's Personality and the Relationship Quality: Differences Between Customers and FriendsPeighambari, K. / Sattari, S. / Backstrom, L. / Farshid, M. / Academy of Marketing Science et al. | 2011
- 105
-
Salesperson Nonverbal Cue Emulation and Customer Perceptions: Conceptual Foundations and Proposed Research ProgramLangan, R. / Marshall, G. / Academy of Marketing Science et al. | 2011
- 106
-
Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell RevisitedArora, A.S. / Bradford, S.K. / Academy of Marketing Science et al. | 2011
- 111
-
Advertising Strategies for CharitiesKim, N. / Academy of Marketing Science et al. | 2011
- 112
-
Do Consumers seek for Prestige? Development of Need for Prestige ScaleBlum, F. / Hampel, S. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 113
-
What Keeps Consumers from Buying Counterfeits? The Role of Risk as an Obstacle to Purchasing Pirated ProductsNiemand, T. / Mai, R. / Academy of Marketing Science et al. | 2011
- 114
-
``The Good Life'': Individual Well-Being and its Relationship with MaterialismSingh, R. / Academy of Marketing Science et al. | 2011
- 119
-
The Process of Consumer-Brand Engagement: A Grounded Theory ApproachGraffigna, G. / Gambetti, R.C. / Academy of Marketing Science et al. | 2011
- 123
-
Antecedents and Consequences of the Gap Between Perceived and Actual Quality of BrandsAkdeniz, M.B. / Calantone, R. / Academy of Marketing Science et al. | 2011
- 124
-
The Role of Gay Identity in Gay Consumers' Evaluations of Gendered BrandsOakenfull, G. / Academy of Marketing Science et al. | 2011
- 125
-
Do Coordination Flexibility and Market Orientation Leverage Strategy to Predict Export Sales Performance?Boso, N. / Cadogan, J. / Story, V. / Academy of Marketing Science et al. | 2011
- 126
-
Sequential vs. Simultaneous Rollouts: Contingent Effects of Product Innovativeness and Order of EntryHazrul, N. / Lukas, B. / Whitwell, G. / Academy of Marketing Science et al. | 2011
- 129
-
Export Knowledge Absorption and SMEs' International PerformanceDescotes, R.M. / Walliser, B. / Academy of Marketing Science et al. | 2011
- 130
-
Structural Factors Associated with the Export Performance of Manufacturing FirmsMarandu, E. / Academy of Marketing Science et al. | 2011
- 135
-
Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the Context of Consumer AcculturationChai, J.C.Y. / Podoshen, J.S. / Academy of Marketing Science et al. | 2011
- 136
-
Cross-generational Perceptions of Disciplining and the Implications for the Sustainability of Disciplining Practices of Service ProvidersKasabov, E. / Academy of Marketing Science et al. | 2011
- 139
-
Overall Customer Satisfaction: A Case Study of the Bangladesh Banking SectorFatima, J.K. / Razzaque, M. / Academy of Marketing Science et al. | 2011
- 142
-
Service in the Hospitality Industry: A Chinese and American Comparison of Failures and Recovery StrategiesSwanson, S. / Huang, Y. / Wang, B. / Academy of Marketing Science et al. | 2011
- 143
-
The Influence of Mental Models of Customer Service on Employee EngagementMusgrove, C.F. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 144
-
The Influence of Service Guarantees on Firm PerformanceShin, H. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 145
-
When the Service Encounter Becomes a Source of Boredom: A Customer Demands-Resources Model of Service Employees' BoreoutStock, R.M. / Academy of Marketing Science et al. | 2011
- 146
-
Integrative Business Education Focused on the Environment: A Description of the Sophomore Scholars Program, Its Effects on Academic Performance, and the Regulatory Focus of its ParticipantsMcKay-Nesbitt, J. / Yobaccio, E. / Wicks, A. / Academy of Marketing Science et al. | 2011
- 147
-
Exploring the Effect of an Instruction to be Creative on Problem Solving in the Marketing ClassroomDi Mascio, R. / Sweller, J. / Kalyuga, S. / Academy of Marketing Science et al. | 2011
- 148
-
Social Media and Students' Achievement: The Role of Culture and PersonalityRouis, S. / Limayem, M. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 153
-
Stress And Brand Choices During The Purchasing Process In MexicoRamirez, F.C.S. / de los Dolores Santarriaga Pineda, M. / Academy of Marketing Science et al. | 2011
- 154
-
When Local Brands Are Better? The Moderator Role Of Self-construal On Identification With Global Or Local Brands In BrazilCosta, D. / Dalmoro, M. / Nique, W. / Borges, A. / Academy of Marketing Science et al. | 2011
- 155
-
Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice BiasesHarada, C.A.N. / Urdan, A.T. / Huertas, M.K.Z. / Academy of Marketing Science et al. | 2011
- 160
-
Consumers in a Turbulent Economy: Normative, Egoistic and Economic Antecedents to Store (Dis)loyalty and Store-Brand PronenessHampson, D. / McGoldrick, P. / Academy of Marketing Science et al. | 2011
- 161
-
Responsibly Yours: Marketing Sustainability in RetailMejri, C.A. / Bhatli, D. / Academy of Marketing Science et al. | 2011
- 162
-
Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational Switching CostsBoukis, A. / Gounaris, S. / Academy of Marketing Science et al. | 2011
- 165
-
You Know You've Got To, Express Yourself: A Comparative Study of Self-Expression Through Brand, Women in Six Asian NationsBal, A. / Pitt, L. / Steyn, P. / Wallstrom, A. / Styven, M. / Academy of Marketing Science et al. | 2011
- 166
-
Co-Branding Strategies Applied to High-Tech Products and Luxury Brands: A Cross-Cultural PerspectiveLado, N. / Cesaroni, F. / Maydeu-Olivares, A. / Ho, H.C. / Academy of Marketing Science et al. | 2011
- 167
-
Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer LoyaltyAbosag, I. / Farah, M. / Academy of Marketing Science et al. | 2011
- 168
-
Priming Effect across Modalities and the Influence of Processing Fluency on Ad DesignsYan, T. / Zuniga, M.A. / Academy of Marketing Science et al. | 2011
- 169
-
Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message AbstractnessHartley, P. / Sun, J. / Raggio, R. / Academy of Marketing Science et al. | 2011
- 170
-
No Clipping, No Printing Required: Antecedents of Consumers' Intention to Use SMS CouponsNakhata, C. / Academy of Marketing Science et al. | 2011
- 171
-
Signaling Quality Across Different Stages of the Organizational Life CycleHattula, S. / Hammerschmidt, M. / Wetzel, H. / Bauer, H. / Academy of Marketing Science et al. | 2011
- 172
-
Building an Adaptive Sales Force Through Sales Control SynergiesMiao, C.F. / Academy of Marketing Science et al. | 2011
- 173
-
Managers' Perceptions of the Effectiveness of Cash vs. Non-cash Awards for Sales and Customer Service EmployeesKopf, D. / Peltier, J. / Academy of Marketing Science et al. | 2011
- 175
-
Antecedents of Salesperson's Performance: Sales Unit's Absorptive Capacity, LMX and Salesperson's Trust and Goal CommitmentPaparoidamis, N. / Chumpitaz, R. / Academy of Marketing Science et al. | 2011
- 176
-
Disentangling Individual and Contextual Shopping MotivationsSchmitt, J. / Rasolofoarison, D. / Academy of Marketing Science et al. | 2011
- 181
-
Understanding the Negative Aspects of Role ShoppingGillison, S. / Reynolds, K. / Academy of Marketing Science et al. | 2011
- 182
-
Service Convenience Determinants of Consumer Continual Intention for Group BuyingPan, L. / Liao, S. / Academy of Marketing Science et al. | 2011
- 186
-
A Re-Examination of the Nature of the Service Satisfaction and Customer Loyalty Relationship through the Lens of Attribution TheoryPollack, B.L. / Academy of Marketing Science et al. | 2011
- 187
-
Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services IndustryFord, J. / Paparoidamis, N. / Chumpitaz, R. / Academy of Marketing Science et al. | 2011
- 189
-
The Landscape as an Integrative Aspect of Tourism for the State of Colima and its Risk Factor Implications: Seeking Collaboration Between Parties Involved with Colima's VolcanoCarrillo, I.M. / Fabeiro, C.P. / Academy of Marketing Science et al. | 2011
- 195
-
Use Of Archetypes In The Colombian Fashion IndustryCeballos, L.M. / Villegas, J. / Academy of Marketing Science et al. | 2011
- 196
-
Co-creation Of Value In The Brazilian Private Higher Educational ServiceBrambilla, F.R. / Academy of Marketing Science et al. | 2011
- 197
-
Electricity Demand Management In A Brazilian B-to-B Domain: Characteristics, Explanation, and SimulationStrehlau, S. / Huertas, M.K.Z. / Urdan, A.T. / de Moraes, E.A. / Academy of Marketing Science et al. | 2011
- 198
-
Sales Research: Where Is The Cutting Edge?Ladik, D.M. / Ahearne, M. / Dixon, A.L. / Hughes, D.E. / Locander, W.B. / Marshall, G.W. / Academy of Marketing Science et al. | 2011
- 199
-
Binding Experiences: The Role of Consumer's Brand Engagement in Self-Concept on the Relationship Between Brand Experiences and Emotional AttachmentClemenz, J. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 204
-
DIY Consumers And Retailers: An Exploratory Study On Value Creation In The Do-It-Yourself IndustryWolf, M. / McQuitty, S. / Academy of Marketing Science et al. | 2011
- 205
-
The Effects of Self-Construal and Task Difficulty on Consumer Attributions of Firm Effort: Implications for CocreationDas, P. / White, K. / Agarwal, J. / Academy of Marketing Science et al. | 2011
- 206
-
Order Effects of Sampling Experiential Products: The Role of Product SimilarityBiswas, D. / Lehmann, D. / Labrecque, L. / Markos, E. / Academy of Marketing Science et al. | 2011
- 207
-
Emerging Markets: Service Quality versus Value in RussiaRynarzewska, A. / Academy of Marketing Science et al. | 2011
- 208
-
International Market Segmentation as PracticeCordero, J. / Academy of Marketing Science et al. | 2011
- 209
-
Managerialism In The Classroom: Quitting Or Resisting?Ituassu, C.T. / Academy of Marketing Science et al. | 2011
- 210
-
The Student As Practitioner: An Activity Theory Approach For Student Participation In Higher Education In ColombiaOliveros, M.E.G. / De Castro Abello, M. / Halliday, S.V. / Academy of Marketing Science et al. | 2011
- 211
-
Using Simulator Markstrat In Marketing Planning Courses In BrazilIkeda, A.A. / Campomar, M.B. / Campomar, M.C. / Academy of Marketing Science et al. | 2011
- 212
-
A New Business School Model: Relevance Of Management Education In ColombiaBorrero, S. / Crespo, F. / Cortes, C. / Ramirez, O.L. / Academy of Marketing Science et al. | 2011
- 217
-
Reference Letters for Students: A Legal Trap for the Uninformed Marketing EducatorAlbinsson, P. / Compton, N. / Academy of Marketing Science et al. | 2011
- 218
-
Determinants of Successful Ph.D. Student Placement in Faculty Positions: The Mediating Role of Publication RecordWang, X. / Kardes, F. / Academy of Marketing Science et al. | 2011
- 219
-
It is relevant, isn't it? On the Influence of Prior Experience on a Joint Relevance Evaluation Between Marketing Scholars and PractitionersHattula, J. / Reinecke, S. / Academy of Marketing Science et al. | 2011
- 220
-
Readability And Usefulness: Do The Top 100 MBA Mission Statements Say Anything?Bal, A. / Pitt, L. / Parent, M. / Academy of Marketing Science et al. | 2011
- 221
-
Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical AnalysisGailey, E. / Dixit, A. / Whipple, T. / Javalgi, R. / Academy of Marketing Science et al. | 2011
- 222
-
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in PricingHomburg, C. / Totzek, D. / Kramer, M. / Academy of Marketing Science et al. | 2011
- 223
-
Internet Product Prices in Emerging EconomiesIyer, G. / Yang, L. / Academy of Marketing Science et al. | 2011
- 224
-
Learning Personal Selling Through Cognitive Apprenticeship: Creating More Authentic Instruction Through the UA Sales LabAlverson, R. / Davis, L. / Robinson, C. / Academy of Marketing Science et al. | 2011
- 225
-
A Comparison of the Readability of Marketing Research Textbooks and Commercial Marketing Research White PapersWayland, J. / Academy of Marketing Science et al. | 2011
- 226
-
``One size Fits All in the Global Marketing Classroom...Not Really'' Impact of Students' National Culture and Acculturation LevelsPons, F. / Lavoie, A. / Mourali, M. / Academy of Marketing Science et al. | 2011
- 227
-
Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing EthicsSmith, B. / Burkhalter, J. / Academy of Marketing Science et al. | 2011
- 230
-
Does Market Orientation Drive New Product Performance? The Mediating Role of Project-level Information Sharing CapabilitiesDursun-Kilic, T. / Ford, J. / Kilic, C. / Academy of Marketing Science et al. | 2011
- 231
-
Market Orientation, Business Strategy and Firm Performance: The Marketing Effects of Managers' Personal ValuesGao, Y. / Academy of Marketing Science et al. | 2011
- 232
-
Gaining Superior Business Performance from Market Orientation: The Mediating Role of the Core Business Process CapabilitiesJaakkola, M. / Frosen, J. / Tikkanen, H. / Vassinen, A. / Parvinen, P. / Aspara, J. / Academy of Marketing Science et al. | 2011
- 233
-
The Use of Sustainable Country Images in Organisational BrandingHynes, N. / Caemmerer, B. / Masters, E. / Academy of Marketing Science et al. | 2011
- 234
-
Factors Affecting Country Brand Equity: A Business PerspectiveTolba, A.H. / Academy of Marketing Science et al. | 2011
- 235
-
Country Image and Brand Image: An International Investigation on Made in ItalyAiello, G. / Donvito, R. / Ewing, M. / Academy of Marketing Science et al. | 2011
- 236
-
Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption: The Case of the Global Automotive IndustryTalay, M.B. / Townsend, J.D. / Academy of Marketing Science et al. | 2011
- 237
-
Three-Dimensional Customer Commitment Model: Investigating Its Impact on Loyalty Relational OutcomesAlabdi, Y. / Kang, J. / Academy of Marketing Science et al. | 2011
- 238
-
Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn PredictionCoussement, K. / Benoit, D.F. / Van den Poel, D. / Academy of Marketing Science et al. | 2011
- 239
-
I Will If You Will: The Effect of Social Network Ties on the Adoption of Mobile ApplicationsTaylor, D. / Voelker, T. / Pentina, I. / Academy of Marketing Science et al. | 2011
- 240
-
Technology Cluster Effect as Moderator in the Technology Acceptance Model: The Case of Text Messaging and WIG Mobile Banking AdoptionNel, J. / Boshoff, C. / Raleting, T. / Academy of Marketing Science et al. | 2011
- 241
-
The Natives are Restless: The Effect of Age and Interativity on Consumer Response to Digital Information ProductsKirk, C. / Gopalakrishna, P. / Academy of Marketing Science et al. | 2011
- 242
-
Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues Related to the Adoption Rates of New TechnologyObal, M. / Academy of Marketing Science et al. | 2011
- 247
-
Country Resources, Country Image and Tourism: A Panel Data AnalysisSun, Q. / Paswan, A. / Academy of Marketing Science et al. | 2011
- 248
-
Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase DecisionsKhan, H. / Rodrigo, P. / Academy of Marketing Science et al. | 2011
- 251
-
Do You Really Want to Eat More Healthy or Do You Just Want to Look Good? How Different Motives Influence the Healthy Food DecisionHoffmann, S. / Mai, R. / Academy of Marketing Science et al. | 2011
- 252
-
The Effects of Natural Cigarette Descriptors on Adolescents' Brand-Related Beliefs, Attitudes, and IntentionsKelly, K.J. / Manning, K. / Academy of Marketing Science et al. | 2011
- 253
-
Collective and Perceived Normative Influences on Intention to Smoke Across the European Union Member States: A Multilevel ExaminationHassan, L.M. / Shiu, E. / Academy of Marketing Science et al. | 2011
- 254
-
Understanding The External Benefits Of Consumption Of Goods and Services That Might Contribute To HIV / AIDS ControlCadeaux, J. / Arli, D. / Academy of Marketing Science et al. | 2011
- 259
-
Attitudinal Determinants of Recycling Behavior: At Home and on VacationOliver, J. / Benjamin, S. / Academy of Marketing Science et al. | 2011
- 260
-
The Domain of Sustainable Marketing: A Framework and Research AgendaRyals, L. / Macdonald, E. / Academy of Marketing Science et al. | 2011
- 264
-
Marketing Managers' Motivations toward Moderation of ConsumptionMorgan, Z. / McGoldrick, P. / Academy of Marketing Science et al. | 2011
- 265
-
Farmers' Markets and Sustainability Issues: A Review, Assessment, and Research AgendaAnwar, S.T. / Academy of Marketing Science et al. | 2011
- 266
-
Entrepreneurial Marketing and its Antecedent: An Empirical Investigation of the Role of Entrepreneurial OrientationKilenthong, P. / Hills, G. / Hultman, C. / Academy of Marketing Science et al. | 2011
- 267
-
Influence of Entrepreneurial Motivations on Strategic Business DecisionsPetrescu, M. / Academy of Marketing Science et al. | 2011
- 268
-
Towards the Development of Classificational Schemata in Entrepreneurial MarketingBowers, M. / Bajaj, P. / Academy of Marketing Science et al. | 2011
- 269
-
On Breeds, Tricks and Age: The Case of Small Business Growth and Market Choice StrategyMiller, J. / Sriramachandramurthy, R. / Angelis, J.N. / DeMartino, R. / Academy of Marketing Science et al. | 2011
- 270
-
What Alliance Partners are Trustworthy? The Roles of Governance and Organizational CultureSchilke, O. / Cook, K. / Academy of Marketing Science et al. | 2011
- 271
-
Configuration Theory Assessment of Business RelationshipsZaefarian, G. / Henneberg, S. / Naude, P. / Academy of Marketing Science et al. | 2011
- 272
-
It All Comes Down to ICAREDalakas, V. / Academy of Marketing Science et al. | 2011
- 273
-
Getting Over Yourself: Struggles, Triumphs, and Failures in Marketing EducationKachersky, L. / Academy of Marketing Science et al. | 2011
- 274
-
Engaging Students in Their Learning: Analyzing the Role of Diverse Teaching InnovationsPaladino, A. / Academy of Marketing Science et al. | 2011
- 275
-
How I Teach 1200 Students Out of a 150 Seat Classroom: Pro's and Con'sRobertson, B. / Academy of Marketing Science et al. | 2011
- 276
-
The Effects of Advertising Evoked Vicarious Nostalgia on Brand HeritageMerchant, A. / Rose, G. / Gjuka, J. / Academy of Marketing Science et al. | 2011
- 277
-
Can you Hear Me Now? Antecedents of Slogan RecallKohli, C. / Thomas, S. / Suri, R. / Academy of Marketing Science et al. | 2011
- 278
-
Advertising Relevance: Categorization and a Case for Scale DevelopmentHolmes, G. / Spears, N. / Academy of Marketing Science et al. | 2011
- 281
-
Your Best Buddy - The Case of Toyota South AfricaBerndt, A. / Academy of Marketing Science et al. | 2011
- 282
-
Exploring Self-Brand Connection in the Social Media Context: The Case of TwitterPentina, I. / Academy of Marketing Science et al. | 2011
- 283
-
Why a Few Social Networking Sites Succeed While Many FailKordestani, A. / Limayem, M. / Salehi-Sangari, E. / Blomgren, H. / Afsharipour, A. / Academy of Marketing Science et al. | 2011
- 286
-
Convexity Neglect in Consumer Decision MakingChen, H. / Sorescu, A. / Sorescu, S. / Tsiros, M. / Academy of Marketing Science et al. | 2011
- 287
-
Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical AnalysisHuber, F. / Meyer, F. / Stein, K. / Academy of Marketing Science et al. | 2011
- 292
-
Ethnocentrism and Consumer Ethnocentrism: The Role of Perceived Threat and Social CapitalFriesen, D. / Yaprak, A. / Academy of Marketing Science et al. | 2011
- 293
-
The Effect of Stereotype Incongruent Information on Consumers' Evaluations: Does Favorable Foreign Product Mean Favorable Country of Origin?Aboulnasr, K. / Academy of Marketing Science et al. | 2011
- 294
-
Considering Theory in Cross-Functional Relationships: Looking Out to Look InPiercy, N. / Ellinger, A. / Academy of Marketing Science et al. | 2011
- 295
-
On the Innovation Consequences of Market OrientationUslay, C. / Sheth, J. / Academy of Marketing Science et al. | 2011
- 296
-
The Impact of Technology on Marketing - Introducing a New Marketing DNAHulbert, B. / Harrigan, P. / Academy of Marketing Science et al. | 2011
- 301
-
Identity Construction in Online Communities: Implications for Customer Engagement BehavioursDas, P. / Academy of Marketing Science et al. | 2011
- 302
-
Investigating Sources of Creativity in the Fashion Industry: Make, Buy or StealLin, S. / Academy of Marketing Science et al. | 2011
- 305
-
Marketing of Business Sustainability: A Case Illustration Beyond Corporate BoundariesSvensson, G. / Wagner, B. / Academy of Marketing Science et al. | 2011
- 306
-
Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing's Effect on Firm PerformanceKemper, J. / Reimann, M. / Schilke, O. / Engelen, A. / Wang, X. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 307
-
The Strategic Agenda of Corporate Europe: Sustainability or Not?Blomgren, H. / Sattari, S. / Peighambari, K. / Levihn, F. / Academy of Marketing Science et al. | 2011
- 310
-
Can Sustainability be Achieved by Effective Branding of a Place?Maheshwari, V. / Vandewalle, I. / Academy of Marketing Science et al. | 2011
- 311
-
The Changing Role of Salespeople and Consequences for Required Capabilities: A Review and Empirical ExplorationMarcos-Cuevas, J. / Ryals, L. / Academy of Marketing Science et al. | 2011
- 315
-
Outperforming Whom? A Multi-Level Study Of How Performance-Prove Goal Orientation Manifests In Sales Performance In A Context Of Shared Team IdentificationDietz, B. / van Knippenberg, D. / Hirst, G. / Academy of Marketing Science et al. | 2011
- 316
-
Beyond Performance: The Reseller Salesperson as Brand EvangelistHughes, D. / Calantone, R. / Baldus, B. / Academy of Marketing Science et al. | 2011
- 317
-
The Franchise Dilemma: Agent Motivations, Contracting and Opportunism in Hybrid GovernanceEvanschitzky, H. / Caemmerer, B. / Academy of Marketing Science et al. | 2011
- 318
-
The Value Relevance of Chief Marketing Officers for the IPO of StartupsHomburg, C. / Hahn, A. / Bornemann, T. / Academy of Marketing Science et al. | 2011
- 319
-
Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, USJones, R. / Souranta, M. / Academy of Marketing Science et al. | 2011
- 320
-
Market-driven Innovation Capability and Financial Performance: Moderating Effect of Environmental TurbulenceJaakkola, M. / Academy of Marketing Science et al. | 2011
- 321
-
Market Environments as a Source of Information: The Effects of Uncertainly on Intended and Realised Marketing StrategyChari, S. / Academy of Marketing Science et al. | 2011
- 326
-
Exploring Outcomes of Different Layers from an Innovation-Oriented Culture in Uncertain Environments: Insights from a Multisource Data AnalysisStock, R.M. / Six, B. / Academy of Marketing Science et al. | 2011
- 327
-
Creativity and Innovation for New Product VenturesChuang, F.-M. / Morgan, R. / Robson, M. / Academy of Marketing Science et al. | 2011
- 328
-
The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions LinkZauner, A. / Floh, A. / Koller, M. / Academy of Marketing Science et al. | 2011
- 329
-
The Role of Creative Awards in the Advertising Industry: A Signaling PerspectiveKapelianis, D. / Liebenberg, A. / Academy of Marketing Science et al. | 2011
- 330
-
The Effect Of Word Of Mouth On Inbound Tourists' Decision For Traveling To Islamic Destinations (The Case Of Isfahan As A Tourist Destination In Iran)Jalilvand, M.R. / Samiei, N. / Academy of Marketing Science et al. | 2011
- 335
-
Immigrants' Approaches to Shopping: The Role of Acculturation in Determining Hispanics' Consumer Decision Making Styles (CDMS)Segev, S. / Ruvio, A. / Shoham, A. / Academy of Marketing Science et al. | 2011
- 336
-
Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect of Consumer ParticipationBarretta, P. / Zolfagharian, M. / Academy of Marketing Science et al. | 2011
- 337
-
Luxe-Bargain Shopping: Perceived Value, Satisfaction, and Future IntentionsLim, C. / Kim, Y.-K. / Academy of Marketing Science et al. | 2011
- 338
-
The Boycott of Offshoring Companies: How the Fit Between the Consumers' Home Country and the Company's Origin Influences the Boycott DecisionHoffmann, S. / Mai, R. / Academy of Marketing Science et al. | 2011
- 339
-
Consumer Boycotts in International Marketing: A Multidisciplinary Assessment and ReviewAnwar, S.T. / Academy of Marketing Science et al. | 2011
- 340
-
Consumer Animosity: A Comparative PerspectivePapadopoulos, N. / Hamzaoui-Essoussi, L. / Rojas-Mendez, J. / Academy of Marketing Science et al. | 2011
- 341
-
Effects of Country Culture on the Use of Signals in the Motion Picture Industry: A Hierarchical Growth Modeling ApproachAkdeniz, M.B. / Talay, M.B. / Academy of Marketing Science et al. | 2011
- 342
-
The Role of Cultural Context in the Implementation of Market Orientation: Insights from the Cumulative EvidenceKirca, A. / Academy of Marketing Science et al. | 2011
- 343
-
What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical Investigation in Five NationsSoyez, K. / Smirnova, M. / Francis, J. / Academy of Marketing Science et al. | 2011
- 344
-
Customers are Seldom Customers: Customer Designations as Labels and their Implications for Marketing StrategyPitt, L. / Berthon, P. / Nel, D. / Academy of Marketing Science et al. | 2011
- 345
-
Consumer Identities: Carnism Versus VeganismBraunsberger, K. / Flamm, R. / Academy of Marketing Science et al. | 2011
- 346
-
Narcissism's Mediation on Propensity To Shop GreenHopkins, L. / Simmons, M. / Academy of Marketing Science et al. | 2011
- 347
-
Suggestions are Welcome: Provider Responses to Unsolicited Advice FeedbackFombelle, P. / Bone, S. / Lemon, K. / Academy of Marketing Science et al. | 2011
- 348
-
An Examination of the Real Effect of Country-of-Origin on Perceived Quality: A Product Category ApproachMaazia, H. / Academy of Marketing Science et al. | 2011
- 349
-
The effects of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation SettingsSaldivar, R. / Baruca, A. / Academy of Marketing Science et al. | 2011
- 350
-
The Influence Of Regular Sports Participation On Consumer Psychology: Implications For Marketing Sports Participation To American SocietyAndrews, S.J. / Armstrong-Soule, C. / Academy of Marketing Science et al. | 2011
- 351
-
The Role of Modularity in Providing Corporation-to-Corporation Solutions: A Knowledge Based ViewBond, E. / Houston, M. / Academy of Marketing Science et al. | 2011
- 352
-
The Relationship Between Supplier Development and Firm Performance: Utilizing the Market-Based Asset FrameworkAsare, A. / Brashear, T. / Yang, J. / Academy of Marketing Science et al. | 2011
- 353
-
Linking Supply Chain Visibility to Firm Performance: An Empirical InvestigationPonomarov, S. / Holcomb, M. / Academy of Marketing Science et al. | 2011
- 354
-
Corporate Sustainability: A Framework to Guide Academic Research and Corporate PracticeAmini, M. / Bienstock, C. / Choi, H.-G. / Academy of Marketing Science et al. | 2011
- 355
-
Topic Sensitivity: Implications for Web-Based SurveysAlbaum, G. / Roster, C. / Smith, S.M. / Academy of Marketing Science et al. | 2011
- 359
-
Modeling the Influence of Changes in Consumer Reservation Price Structure on Inter-Tier Retail CompetitionSivakumar, K. / Academy of Marketing Science et al. | 2011
- 360
-
Do Signs Matter? Consumers' Cognitive, Affective, and Behavioral Responses Toward Exterior Retail Store SignageWatson, S. / Academy of Marketing Science et al. | 2011
- 361
-
Influence of Organizational Learning on Trust in Strategic Supply ChainsTran, T. / Academy of Marketing Science et al. | 2011
- 362
-
A Theory of Captive Relationships in Distribution ChannelsDavis, D. / Davis-Sramek, B. / Golicic, S. / McCarthy-Byrne, T. / Academy of Marketing Science et al. | 2011
- 363
-
Performance Outcomes In Learning Orientated Supply Chains: Eplicating the Role of Process CapabilitiesIyer, K. / Academy of Marketing Science et al. | 2011
- 364
-
Factors Affecting Choice of Information vs. Transactional Websites: An Examination in an Emerging MarketYang, L. / Guo, J. / Academy of Marketing Science et al. | 2011
- 365
-
Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of FrustrationSun, Q. / Spears, N. / Academy of Marketing Science et al. | 2011
- 366
-
The Impact of Emotions on the Effectiveness of Viral Marketing CampaignsBinggeser, E. / Hampel, S. / Hammon, L. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 367
-
Authenticity in Online Communications: Examining Antecedents and ConsequencesZanjani, S. / Labrecque, L. / Milne, G. / Academy of Marketing Science et al. | 2011
- 368
-
Building Brand Commitment in Virtual Brand CommunitiesMousavi, S. / Bruce, M. / Keeling, K. / Academy of Marketing Science et al. | 2011
- 369
-
Antecedents of Virtual Community Participation: An Empirical InvestigationHaron, H. / Razzaque, M. / Academy of Marketing Science et al. | 2011
- 372
-
Promoting Higher Education Institutions through FacebookMelanthiou, Y. / Fantis, S. / Academy of Marketing Science et al. | 2011
- 375
-
Sorting the Wheat From the Chat: Influence in Social NetworksArcher-Brown, C. / Piercy, N. / Joinson, A. / Academy of Marketing Science et al. | 2011
- 380
-
Remote Service Technologies - A Framework and Factors Influencing Adoption in B2B RelationshipsPaluch, S. / Holzmuller, H.H. / Academy of Marketing Science et al. | 2011
- 383
-
The Secret of Service Innovativeness - A Comparative Investigation of Different Modes of Customer InvolvementStock, R.M. / Dreher, S. / Academy of Marketing Science et al. | 2011
- 384
-
Technology-Dominant Service Interfaces: Challenges, CRM, and Key IT CapabilitiesBadrinarayanan, V. / Madhavaram, S. / Academy of Marketing Science et al. | 2011
- 385
-
Course Management System: MoodleChung, C. / Babin, L.A. / Academy of Marketing Science et al. | 2011
- 386
-
A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction with Dental Care ServicesHarcar, T. / Kara, A. / Kucukemiroglu, O. / Academy of Marketing Science et al. | 2011
- 387
-
Emic and Etic Cross-Cultural Scale DevelopmentFord, J. / West, D. / Sargeant, A. / Academy of Marketing Science et al. | 2011
- 388
-
Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and Consumer-Based Brand EquityYe, L. / Pelton, L. / Blankson, C. / Academy of Marketing Science et al. | 2011
- 389
-
Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity and the CorollaryHong, S. / Academy of Marketing Science et al. | 2011
- 390
-
Seeking Distinction through Snobbery in the Context of Luxury MarketsKastanakis, M. / Balabanis, G. / Academy of Marketing Science et al. | 2011
- 391
-
Narcissistic Pro-Environmental BehaviorNaderi, I. / Academy of Marketing Science et al. | 2011
- 392
-
Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand PronenessZhang, Y. / Kang, J. / Academy of Marketing Science et al. | 2011
- 393
-
An Exploratory Study of Consumer Attitudes toward Mobile Coupons in Relationship MarketingSun, J. / Academy of Marketing Science et al. | 2011
- 394
-
Sitcoms May Make You Laugh and Change Your BehaviorKowalczyk, C. / Martinez, J. / Academy of Marketing Science et al. | 2011
- 395
-
Green Labels, Perceived Benefits, and Purchase Decisions: An Examination of Sustainability from the Consumer's PerspectiveHartley, P. / Academy of Marketing Science et al. | 2011
- 396
-
Experimental Insights into the Advertising Effectiveness of the Integration of Videos in E-MailsHampel, S. / Academy of Marketing Science et al. | 2011
- 397
-
Managing New Media - Tools for Brand Management in Social MediaMills, A. / Botha, E. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 398
-
Drawing Meaning from Online User Discussions about Brands: A Study of Comments in Response to Luxury Advertisements on YouTubeMills, A. / Reynecke, M. / Pitt, L. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 399
-
Integrating the Website into Marketing Communications: An Empirical Examination of Magazine Ad Emphasis of Website Direct Response Opportunities Over TimeGrove, S. / Dorsch, M. / Carlson, L. / Academy of Marketing Science et al. | 2011
- 400
-
Consumers' Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising EfficiencyBascoul, G. / Schmitt, J. / Rasolofoarison, D. / Academy of Marketing Science et al. | 2011
- 405
-
Sustainability Marketing Strategies in Advertising Campaigns - Boon or Bane?Kuhn, M. / Zajontz, Y. / Kollmann, V. / Academy of Marketing Science et al. | 2011
- 409
-
Exploring the Impact of Message Framing on Sustainable Consumption ChoicesChipp, K. / Naidoo, D. / Academy of Marketing Science et al. | 2011
- 414
-
Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party Labels on Perceived RiskBrach, S. / Walsh, G. / Hille, P. / Academy of Marketing Science et al. | 2011
- 417
-
Genuine Counterfiet Luxury Apparel in Egypt: Who Buys Them and WhyHelmy, S. / Shamma, H. / Academy of Marketing Science et al. | 2011
- 418
-
Patients as Consumers: The Right Message at the Right Time Matters for Consumers With Chronic ConditionsHood, K. / Academy of Marketing Science et al. | 2011
- 419
-
Credibility as a Key to Sustainable Advertising SuccessHuber, F. / Meyer, F. / Vollmann, S. / Academy of Marketing Science et al. | 2011
- 423
-
The Forgetful Customer: Regeneration of Sales after Service FailureBlut, M. / Brock, C. / Evanschitzky, H. / Academy of Marketing Science et al. | 2011
- 424
-
The Impact of Variability of Front-line Service Employees on the Customer Perceptions of Service QualityUlusoy, E. / Academy of Marketing Science et al. | 2011
- 425
-
Capturing the Agile Service Encounter: A Qualitative Approach to the Manager/Employee DyadMiller, J. / Voorhees, C. / Calantone, R. / Spreng, R. / Academy of Marketing Science et al. | 2011
- 426
-
Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service Failures: A Mood Regulation PerspectiveTugut, M. / Arnold, M. / Carlson, B. / Academy of Marketing Science et al. | 2011
- 427
-
How the Traits of Brand Personality are Related to Consumer Perception of Specific Quality Dimensions for Durable Consumer GoodsClemenz, J. / Brettel, M. / Academy of Marketing Science et al. | 2011
- 431
-
Measuring the Cognitive and Emotional Relationships between Readers and Print Media BrandsValette-Florence, R. / Becheur, I. / Valette-Florence, P. / Academy of Marketing Science et al. | 2011
- 435
-
The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference, and Purchase IntentionSambath, P. / Jenk, D.J.-F. / Academy of Marketing Science et al. | 2011
- 440
-
Brand Personality of a City: Identity vs. ImageFoster, T. / Sattari, S. / Backstrom, L. / Academy of Marketing Science et al. | 2011
- 443
-
Green Branding: Do Local and Global Brands Benefit from Organic Labeling?Schafer, D.B. / Heinrich, D. / Bauer, H. / Academy of Marketing Science et al. | 2011
- 444
-
``Spreading the Good Word'': Toward an Understanding of Brand EvangelismDoss, S.K. / Academy of Marketing Science et al. | 2011
- 445
-
From Hi Tech to Hi Touch: The Emotional Way to TechnologyPetruzzellis, L. / Academy of Marketing Science et al. | 2011
- 446
-
Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?Morrish, S. / Academy of Marketing Science et al. | 2011
- 447
-
Does It Really Hurt to Overestimate Your Innovativeness? An Analysis of Perception Differences between Companies and CustomersStock, R.M. / Zacharias, N.A. / Academy of Marketing Science et al. | 2011
- 448
-
The Bridging Role of Brand Liking: from Brand Equity to Customer Relationship with a Brand that does not Exist in the MarketAbosag, I. / Bekh, O. / Academy of Marketing Science et al. | 2011
- 449
-
Incorporating Customer Advocacy in the Customer Satisfaction ModelRoy, S. / Chakraborti, R. / Academy of Marketing Science et al. | 2011
- 450
-
Assessing the Nomological Validity of the Net Promoter Index Question (NPI)Pollack, B.L. / Academy of Marketing Science et al. | 2011
- 451
-
The Consumer's Online Group Buying Influential Factor Model: An Empirical Study in ChinaLiu, M. / Brock, J. / Shi, J. / Academy of Marketing Science et al. | 2011
- 454
-
Developing an Attractive Mobile Service: A Comparison of Desired Consumption Values of Three Different ServicesEngstrom, A. / Styven, M. / Wallstrom, A. / Salehi-Sangari, E. / Academy of Marketing Science et al. | 2011
- 457
-
Consumer Path Dependence in High-Tech Markets: An Analysis of the Self-Reinforcing Mechanisms Leading to Consumer Lock-InLanger, A. / Academy of Marketing Science et al. | 2011
- 458
-
Globalization of Innovations: Disseminating High Technological AdvancementSamli, A.C. / Academy of Marketing Science et al. | 2011
- 464
-
The Role Of Theory In Junior Faculty ResearchBrasel, S.A. / van Ittersum, K. / Percy, N. / Swain, S. / Academy of Marketing Science et al. | 2011
- 465
-
Examining a Word-of-Mouth Model in Participant SportStinson, J. / Pritchard, M. / Academy of Marketing Science et al. | 2011
- 466
-
The Use of Sports Related Emotions as a Sustainable Marketing StrategyRynarzewska, A. / Academy of Marketing Science et al. | 2011
- 467
-
Package Advertising Claims on New Products: Impact on Firm ValueLado, N. / Martinez-Ros, E. / Martos-Partal, M. / Academy of Marketing Science et al. | 2011
- 468
-
Hotel Advertising: Consumer Evaluations through Price CuesAlbinsson, P. / Burman, B. / Academy of Marketing Science et al. | 2011
- 469
-
Social Influence in Product Placements: The Impact of Group Composition and Coviewing Context on Brand Recall and AttitudesBalasubramanian, S. / Academy of Marketing Science et al. | 2011
- 470
-
Mental Stimulation and Consumer Evaluations of Really New Products (RNPs): The Role of Product TypeFeiereisen, S. / Hoeffler, S. / Academy of Marketing Science et al. | 2011
- 471
-
Analyzing the Impact of Promotions: A Case Study using Tesco ClubCard in the UKFelgate, M. / Fearne, A. / Academy of Marketing Science et al. | 2011
- 476
-
Online Consumer Perceptions on Retailer Familiarity and Price DiscriminationChung, C. / Babin, B. / Academy of Marketing Science et al. | 2011
- 477
-
Branding in E-mails Enhances Advertising EffectivenessHampel, S. / Hammon, L. / Hippner, H. / Academy of Marketing Science et al. | 2011
- 478
-
Identification With a Higher Education Institution Through Communication of the BrandScharf, E.R. / Correia, R.B. / Academy of Marketing Science et al. | 2011
- 482
-
Requiem for a Brand: Consumer Response to Brand EliminationSattari, S. / Peighambari, K. / Salehi-Sangari, E. / Torkan, S. / Academy of Marketing Science et al. | 2011
- 485
-
When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and QuantityChen, H. / Marmorstein, H. / Tsiros, M. / Rao, A. / Academy of Marketing Science et al. | 2011
- 486
-
`Shades of Green': Impact of Product's Greenness on Consumers' Willingness to Pay?Suri, R. / Kotahandaraman, P.P.K. / Cheda, M. / Wang, W. / Academy of Marketing Science et al. | 2011
- 487
-
Attenuating the Negative Effects of a Low-fit Sponsorship on the Role of Concurrent SponsorsGroza, M. / Cobb, J. / Academy of Marketing Science et al. | 2011
- 488
-
How Sport Events Contribute to Internal Marketing: The Critical Role of Teambuilding - Evidence from Seven Corporate RunsKonig, T. / Academy of Marketing Science et al. | 2011
- 489
-
Relational Resources as a Builder of B2B Service Brand EquityMarquardt, A. / Academy of Marketing Science et al. | 2011
- 490
-
What is a Market Segmentation Capability?Poenaru, A. / Academy of Marketing Science et al. | 2011
- 491
-
Using Psychographics to Segment B2B Technology Markets: An Exploratory StudyWeinstein, A. / Academy of Marketing Science et al. | 2011
- 494
-
Mission Statements: Distinction Tool or Wasted EffortPlangger, K. / Bevelander, D. / Pitt, L. / Campbell, C. / Academy of Marketing Science et al. | 2011
- 495
-
Best Kept Secrets: How Optimal Distinctiveness Influences Identification BehaviorWolter, J. / Lawson, S. / Academy of Marketing Science et al. | 2011
- 496
-
Product-Featuring Stock Advertisements: Effects on Consumer-Investors' Investment InterestAspara, J. / Chakravarti, A. / Academy of Marketing Science et al. | 2011
- 497
-
Impact of Underwriting on Residential Foreclosures in Chicago CommunitiesYeager, C. / Academy of Marketing Science et al. | 2011
- 502
-
Want to Successfully Introduce Innovative Products? You Need to Know Your Consumers First!Stock, R.M. / Schultz, C. / Academy of Marketing Science et al. | 2011
- 503
-
Competent Blue And Sophisticated Purple: Examining The Relationship Between Color and Brand PersonalityLabrecque, L.I. / Academy of Marketing Science et al. | 2011