Driving shareholder value with customer asset management: Moving beyond customer lifetime value (Englisch)
- Neue Suche nach: Nenonen, S.
- Neue Suche nach: Storbacka, K.
- Neue Suche nach: Nenonen, S.
- Neue Suche nach: Storbacka, K.
In:
INDUSTRIAL MARKETING MANAGEMENT
;
52
;
140-150
;
2016
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ISSN:
- Aufsatz (Zeitschrift) / Print
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Titel:Driving shareholder value with customer asset management: Moving beyond customer lifetime value
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Beteiligte:Nenonen, S. ( Autor:in ) / Storbacka, K. ( Autor:in )
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Erschienen in:INDUSTRIAL MARKETING MANAGEMENT ; 52 ; 140-150
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Verlag:
- Neue Suche nach: Elsevier Science B.V., Amsterdam.
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Erscheinungsdatum:01.01.2016
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Format / Umfang:11 pages
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ISSN:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Print
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Sprache:Englisch
- Neue Suche nach: 658.804
- Weitere Informationen zu Dewey Decimal Classification
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Klassifikation:
DDC: 658.804 -
Datenquelle:
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