Co-management of purchasing and marketing: Why, when and how? (Englisch)
- Neue Suche nach: Stephan M Wagner
- Neue Suche nach: Stephan M Wagner
- Neue Suche nach: Andreas Eggert
In:
Industrial marketing management
;
52
; 27
;
2016
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ISSN:
- Aufsatz (Zeitschrift) / Print
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Titel:Co-management of purchasing and marketing: Why, when and how?
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Beteiligte:Stephan M Wagner ( Autor:in ) / Andreas Eggert
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Erschienen in:Industrial marketing management ; 52 ; 27
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Verlag:
- Neue Suche nach: Elsevier
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Erscheinungsort:New York, NY [u.a.]
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Erscheinungsdatum:2016
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ISSN:
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ZDBID:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Print
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Sprache:Englisch
- Neue Suche nach: oek 7940
- Neue Suche nach: 85.40 / 85.00
- Weitere Informationen zu Basisklassifikation
- Neue Suche nach: 535/1965
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Schlagwörter:
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Klassifikation:
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Datenquelle:
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- 1
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Letter from the co-editors-in-chiefLaPlaca, P. J. / Lindgreen, A. et al. | 2016
- 4
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Introduction to the special issue on Co-management of Purchasing and MarketingLindgreen, A. / Campelo, A. / Angell, R. et al. | 2016
- 6
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The impact of competition and cooperation on the performance of a retail agglomeration and its storesTeller, Christoph et al. | 2015
- 18
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The reinforcing effect of a firm's customer orientation and supply-base orientation on performanceZiggers, G.W et al. | 2016
- 27
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Co-management of purchasing and marketing: Why, when and how?Stephan M Wagner et al. | 2016
- 37
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying processPaul Viio et al. | 2016
- 47
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Antecedents of functional integration during new product development: The purchasing-marketing linkCarmen Gonzalez-Zapatero et al. | 2016
- 60
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Aligning Marketing and Purchasing for new value creationPaul Matthyssens et al. | 2016
- 74
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Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosisToon, M. A. / Morgan, R. E. / Lindgreen, A. / Vanhamme, J. l. / Hingley, M. K. et al. | 2016
- 82
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Securing business-to-business relationships: The impact of switching costsMarkus Blut et al. | 2016
- 91
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Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firmsFrösén, Johanna et al. | 2015
- 100
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Why should I attend? The value of business networking eventsVincent-Wayne Mitchell et al. | 2016
- 109
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Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factorsDavid M Woisetschläger et al. | 2016
- 117
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Network strategies and effects in an interactive contextChristina Öberg et al. | 2016
- 128
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Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome modelAshnai, Bahar et al. | 2015
- 140
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Driving shareholder value with customer asset management: Moving beyond customer lifetime valueNenonen, Suvi et al. | 2015
- 151
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Sustainable value co-creation in business networksSylvie Lacoste et al. | 2016
- 163
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Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behaviorNyadzayo, Munyaradzi W et al. | 2015
- i
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Editorial Board Continued| 2016
- IFC
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Editorial Board| 2016