Self-congruity, brand attitude, and brand loyalty: a study on luxury brands (Englisch)
- Neue Suche nach: Liu, Fang
- Neue Suche nach: Li, Jianyao
- Neue Suche nach: Mizerski, Dick
- Neue Suche nach: Soh, Huangting
- Neue Suche nach: Abimbola, Temi
- Neue Suche nach: Liu, Fang
- Neue Suche nach: Li, Jianyao
- Neue Suche nach: Mizerski, Dick
- Neue Suche nach: Soh, Huangting
In:
European Journal of Marketing
;
46
, 7/8
;
922-937
;
2012
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
-
Beteiligte:Abimbola, Temi ( Herausgeber:in ) / Liu, Fang ( Autor:in ) / Li, Jianyao ( Autor:in ) / Mizerski, Dick ( Autor:in ) / Soh, Huangting ( Autor:in )
-
Erschienen in:European Journal of Marketing ; 46, 7/8 ; 922-937
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Verlag:
- Neue Suche nach: Emerald Group Publishing Limited
-
Erscheinungsdatum:20.07.2012
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Format / Umfang:16 pages
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ISSN:
-
DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
-
Datenquelle:
Inhaltsverzeichnis – Band 46, Ausgabe 7/8
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