Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country (Englisch)
- Neue Suche nach: Keni, Keni
- Neue Suche nach: Wilson, Nicholas
- Neue Suche nach: Teoh, Ai Ping
- Neue Suche nach: Keni, Keni
- Neue Suche nach: Wilson, Nicholas
- Neue Suche nach: Teoh, Ai Ping
In:
Journal of Islamic Marketing
;
15
, 2
;
446-469
;
2024
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ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
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Titel:Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country
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Beteiligte:
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Erschienen in:Journal of Islamic Marketing ; 15, 2 ; 446-469
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Verlag:
- Neue Suche nach: Emerald Publishing Limited
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Erscheinungsdatum:23.01.2024
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Format / Umfang:24 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 15, Ausgabe 2
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