Defending Your Brand (Englisch)
- Neue Suche nach: Bishop, David
- Neue Suche nach: Bishop, David
In:
Journal of Product & Brand Management
;
23
, 4/5
;
377-378
;
2014
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Defending Your Brand
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Beteiligte:Bishop, David ( Autor:in )
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Erschienen in:Journal of Product & Brand Management ; 23, 4/5 ; 377-378
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Verlag:
- Neue Suche nach: Emerald Group Publishing Limited
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Erscheinungsdatum:18.08.2014
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Format / Umfang:2 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 23, Ausgabe 4/5
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Defending Your BrandBishop, David et al. | 2014
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Executive summary of “Can vague brand slogans promote desirable consumer responses?”Cole, Graham et al. | 2014
-
Executive summary of “Price promotions and their effect upon reference prices”Cole, Graham et al. | 2014
-
Executive summary of “Brand switching of high-technology capital products: how product features dictate the switching decision”Cole, Graham et al. | 2014
-
EditorialGuzman, Francisco / Veloutsou, Cleopatra et al. | 2014
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Executive summary of “Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle”Cole, Graham et al. | 2014
-
Executive summary of “Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions”Cole, Graham et al. | 2014
-
Executive summary of “Who pays the price for loyalty? The role of self-consciousness”Cole, Graham et al. | 2014
-
Executive summary of “An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union”Cole, Graham et al. | 2014
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Executive summary of “Examining the brand name: mark relationship in emerging markets”Cole, Graham et al. | 2014
-
Executive summary of “‘Natural’ labeling and consumers’ sentimental pastoral notion”Cole, Graham et al. | 2014