The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance (Englisch)
- Neue Suche nach: Choi, Dongwon
- Weitere Informationen zu Choi, Dongwon:
- https://orcid.org/0000-0001-9834-7253
- Neue Suche nach: Kim, Jooyoung
- Neue Suche nach: Choi, Dongwon
- Weitere Informationen zu Choi, Dongwon:
- https://orcid.org/0000-0001-9834-7253
- Neue Suche nach: Kim, Jooyoung
In:
Internet Research
;
32
, 3
;
790-813
;
2021
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance
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Weitere Titelangaben:Impact of ad skip option and ad time display
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Beteiligte:Choi, Dongwon ( Autor:in ) / Kim, Jooyoung ( Autor:in )
-
Erschienen in:Internet Research ; 32, 3 ; 790-813
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Verlag:
- Neue Suche nach: Emerald Publishing Limited
-
Erscheinungsdatum:01.11.2021
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Format / Umfang:24 pages
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ISSN:
-
DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 32, Ausgabe 3
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