Learning to be tribal: facilitating the formation of consumer tribes (Englisch)
- Neue Suche nach: Goulding, Christina
- Neue Suche nach: Shankar, Avi
- Neue Suche nach: Canniford, Robin
- Neue Suche nach: Goulding, Christina
- Neue Suche nach: Shankar, Avi
- Neue Suche nach: Canniford, Robin
In:
European Journal of Marketing
;
47
, 5/6
;
813-832
;
2013
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Learning to be tribal: facilitating the formation of consumer tribes
-
Beteiligte:
-
Erschienen in:European Journal of Marketing ; 47, 5/6 ; 813-832
-
Verlag:
- Neue Suche nach: Emerald Group Publishing Limited
-
Erscheinungsdatum:24.05.2013
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Format / Umfang:20 pages
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ISSN:
-
DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
-
Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 47, Ausgabe 5/6
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