A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement (Englisch)
- Neue Suche nach: Zhang, Jun
- Weitere Informationen zu Zhang, Jun:
- https://orcid.org/0000-0002-0239-5865
- Neue Suche nach: Wang, Jingwen
- Neue Suche nach: Zhang, Jun
- Weitere Informationen zu Zhang, Jun:
- https://orcid.org/0000-0002-0239-5865
- Neue Suche nach: Wang, Jingwen
In:
Asia Pacific Journal of Marketing and Logistics
;
35
, 4
;
908-919
;
2022
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement
-
Weitere Titelangaben:Loyalty programs in the Chinese market
-
Beteiligte:Zhang, Jun ( Autor:in ) / Wang, Jingwen ( Autor:in )
-
Erschienen in:Asia Pacific Journal of Marketing and Logistics ; 35, 4 ; 908-919
-
Verlag:
- Neue Suche nach: Emerald Publishing Limited
-
Erscheinungsdatum:14.06.2022
-
Format / Umfang:12 pages
-
ISSN:
-
DOI:
-
Medientyp:Aufsatz (Zeitschrift)
-
Format:Elektronische Ressource
-
Sprache:Englisch
-
Schlagwörter:
-
Datenquelle:
Inhaltsverzeichnis – Band 35, Ausgabe 4
Zeige alle Jahrgänge und Ausgaben
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 797
-
Effect of colours on sponsor recallToh, Brendon / Leng, Ho Keat / Phua, Yi Xian Philip et al. | 2022
- 809
-
The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websitesChen, Chien-Hsiung / Zhai, Weimin et al. | 2022
- 828
-
Creating value for patients through service encounter experiences: evidence from TurkeyAkin, Mahmut Selami / Okumuş, Abdullah et al. | 2022
- 849
-
Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agendaWang, Shaoshan / Liu, Matthew Tingchi et al. | 2022
- 874
-
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industryMaulana, Amalia E. / Adisantoso, Julio / Hartanto, Bobie et al. | 2022
- 890
-
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysisOlazo, Danzen Bondoc et al. | 2022
- 908
-
A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvementZhang, Jun / Wang, Jingwen et al. | 2022
- 920
-
Sustainable lifestyles, eating out habits and the green gap: a study of food waste segmentsLiu, Hongbo / McCarthy, Breda et al. | 2022
- 944
-
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior: a moderated mediation modelMishra, Sita / Saxena, Garima / Chatterjee, Ravi et al. | 2022
- 962
-
Robo-advisor based on unified theory of acceptance and use of technologyYeh, Hui-Chung / Yu, Min-Chun / Liu, Chih-Hsing / Huang, Chia-I et al. | 2022
- 980
-
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive marketChen, Ting / Yang, Feng / Shan, Feifei / Xu, Fengmei et al. | 2022
- 997
-
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce contextAhn, Jiseon et al. | 2022
- 1011
-
The effect of mobile device usage on creating text reviewsPark, Keeyeon / Kim, Hye-Jin / Kim, Jong Min et al. | 2022