The influence of religious orientation on viewers’ loyalty towards satellite TV channels (Englisch)
The case of Muslim viewers
- Neue Suche nach: Abu-Alhaija, Ahmad Saifalddin
- Neue Suche nach: Raja Yusof, Raja Nerina
- Neue Suche nach: Hashim, Haslinda
- Neue Suche nach: Jaharuddin, Norsiah
- Neue Suche nach: Abu-Alhaija, Ahmad Saifalddin
- Neue Suche nach: Raja Yusof, Raja Nerina
- Neue Suche nach: Hashim, Haslinda
- Neue Suche nach: Jaharuddin, Norsiah
In:
Journal of Islamic Marketing
;
10
, 4
;
1196-1218
;
2019
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:The influence of religious orientation on viewers’ loyalty towards satellite TV channels
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Untertitel:The case of Muslim viewers
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Beteiligte:Abu-Alhaija, Ahmad Saifalddin ( Autor:in ) / Raja Yusof, Raja Nerina ( Autor:in ) / Hashim, Haslinda ( Autor:in ) / Jaharuddin, Norsiah ( Autor:in )
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Erschienen in:Journal of Islamic Marketing ; 10, 4 ; 1196-1218
-
Verlag:
- Neue Suche nach: Emerald Publishing Limited
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Erscheinungsdatum:08.05.2019
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Format / Umfang:23 pages
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ISSN:
-
DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 10, Ausgabe 4
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