Where does the logistic regression analysis stand in marketing literature? (Englisch)
A comparison of the market positioning of prominent marketing journals
- Neue Suche nach: Akinci, Serkan
- Neue Suche nach: Kaynak, Erdener
- Neue Suche nach: Atilgan, Eda
- Neue Suche nach: Aksoy, Şafak
- Neue Suche nach: Akinci, Serkan
- Neue Suche nach: Kaynak, Erdener
- Neue Suche nach: Atilgan, Eda
- Neue Suche nach: Aksoy, Şafak
In:
European Journal of Marketing
;
41
, 5/6
;
537-567
;
2007
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Where does the logistic regression analysis stand in marketing literature?
-
Untertitel:A comparison of the market positioning of prominent marketing journals
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Beteiligte:Akinci, Serkan ( Autor:in ) / Kaynak, Erdener ( Autor:in ) / Atilgan, Eda ( Autor:in ) / Aksoy, Şafak ( Autor:in )
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Erschienen in:European Journal of Marketing ; 41, 5/6 ; 537-567
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Verlag:
- Neue Suche nach: Emerald Group Publishing Limited
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Erscheinungsdatum:05.06.2007
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Format / Umfang:31 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
-
Datenquelle:
Inhaltsverzeichnis – Band 41, Ausgabe 5/6
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