Customer-based brand equity in the team sport industry (Englisch)
Operationalization and impact on the economic success of sport teams
- Neue Suche nach: Bauer, Hans H.
- Neue Suche nach: Sauer, Nicola E.
- Neue Suche nach: Schmitt, Philipp
- Neue Suche nach: Bauer, Hans H.
- Neue Suche nach: Sauer, Nicola E.
- Neue Suche nach: Schmitt, Philipp
In:
European Journal of Marketing
;
39
, 5/6
;
496-513
;
2005
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Customer-based brand equity in the team sport industry
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Untertitel:Operationalization and impact on the economic success of sport teams
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Beteiligte:
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Erschienen in:European Journal of Marketing ; 39, 5/6 ; 496-513
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Verlag:
- Neue Suche nach: Emerald Group Publishing Limited
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Erscheinungsdatum:01.05.2005
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Format / Umfang:18 pages
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ISSN:
-
DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 39, Ausgabe 5/6
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