The Role of Switching Costs in O2O Platforms: Antecedents and Consequences (Englisch)
- Neue Suche nach: Gao, Yiwen
- Neue Suche nach: Kang, Minghui
- Neue Suche nach: Wang, Tao
- Neue Suche nach: Wang, Meng
- Neue Suche nach: Gao, Yiwen
- Neue Suche nach: Kang, Minghui
- Neue Suche nach: Wang, Tao
- Neue Suche nach: Wang, Meng
In:
2014 International Conference on Management of e-Commerce and e-Government
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371-378
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2014
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ISBN:
- Aufsatz (Konferenz) / Elektronische Ressource
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Titel:The Role of Switching Costs in O2O Platforms: Antecedents and Consequences
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Beteiligte:Gao, Yiwen ( Autor:in ) / Kang, Minghui ( Autor:in ) / Wang, Tao ( Autor:in ) / Wang, Meng ( Autor:in )
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Erschienen in:
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Verlag:
- Neue Suche nach: IEEE
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Erscheinungsdatum:01.10.2014
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Format / Umfang:232934 byte
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ISBN:
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DOI:
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Medientyp:Aufsatz (Konferenz)
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Format:Elektronische Ressource
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Sprache:Englisch
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Datenquelle:
Inhaltsverzeichnis Konferenzband
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- 371
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The Role of Switching Costs in O2O Platforms: Antecedents and ConsequencesGao, Yiwen / Kang, Minghui / Wang, Tao / Wang, Meng et al. | 2014
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- 388
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Author Index| 2014
- 390
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Publisher's Information| 2014
- C4
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Cover Art| 2014
- i
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Title Page i| 2014
- iii
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Title Page iii| 2014
- iv
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Copyright Page| 2014
- v
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Table of Contents| 2014
- xi
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Message from General Co-chairs| 2014
- xii
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Message from Program Co-chairs| 2014
- xiii
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Conference Committees| 2014
- xiv
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Program Committee| 2014
- xv
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Reviewers| 2014