A mathematical reformulation of the reference price (Englisch)
- Neue Suche nach: Dayaratna, Kevin D.
- Neue Suche nach: Kannan, P. K.
- Neue Suche nach: Dayaratna, Kevin D.
- Neue Suche nach: Kannan, P. K.
In:
Marketing Letters
;
23
, 3
; 839-849
;
2012
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:A mathematical reformulation of the reference price
-
Beteiligte:Dayaratna, Kevin D. ( Autor:in ) / Kannan, P. K. ( Autor:in )
-
Erschienen in:Marketing Letters ; 23, 3 ; 839-849
-
Verlag:
- Neue Suche nach: Springer US
- Neue Suche nach: Springer Science + Business Media B.V
-
Erscheinungsort:Dordrecht [u.a.]
-
Erscheinungsdatum:2012
-
ISSN:
-
ZDBID:
-
DOI:
-
Medientyp:Aufsatz (Zeitschrift)
-
Format:Elektronische Ressource
-
Sprache:Englisch
- Neue Suche nach: oek 7940
- Neue Suche nach: 85.40 / 85.40$jMarketing
- Weitere Informationen zu Basisklassifikation
-
Schlagwörter:
-
Klassifikation:
Lokalklassifikation FBW: oek 7940 BKL: 85.40 Marketing / 85.40$jMarketing -
Datenquelle:
Inhaltsverzeichnis – Band 23, Ausgabe 3
Zeige alle Jahrgänge und Ausgaben
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 505
-
Sequential market basket analysisKamakura, Wagner A. et al. | 2012
- 517
-
The effect of a no-pain, no-gain lay theory on product efficacy perceptionsKramer, Thomas / Irmak, Caglar / Block, Lauren G. / Ilyuk, Veronika et al. | 2012
- 531
-
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distanceBenning, Tim M. / Breugelmans, Els / Dellaert, Benedict G. C. et al. | 2012
- 545
-
Make me special: Gender differences in consumers’ responses to loyalty programsMelnyk, Valentyna / van Osselaer, Stijn M. J. et al. | 2012
- 561
-
Competitive effects of informative advertising in distribution channelsZhang, Jianqiang / Zhong, Weijun / Mei, Shue et al. | 2012
- 585
-
Multiattribute perceptual mapping with idiosyncratic brand and attribute setsBijmolt, Tammo H. A. / van de Velden, Michel et al. | 2012
- 603
-
What type of framing message is more appropriate with nine-ending pricing?Choi, Jungsil / Lee, Kiljae / Ji, Yong-Yeon et al. | 2012
- 615
-
It’s all in the mindset: Effects of varying psychological distance in persuasive messagesNenkov, Gergana Y. et al. | 2012
- 629
-
Strategic orientations in a competitive context: The role of strategic orientation differentiationDeshpandé, Rohit / Grinstein, Amir / Ofek, Elie et al. | 2012
- 645
-
Competitive channel relationship management: When resellers establish competing manufacturer relationshipsSa Vinhas, Alberto / Gibbs, Richard et al. | 2012
- 661
-
Battle royal: Zero-price effect vs relative vs referent thinkingNicolau, Juan L. et al. | 2012
- 671
-
Correcting the t statistic for measurement errorDurvasula, Srinivas / Sharma, Subhash / Carter, Kealy et al. | 2012
- 683
-
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in JapanFrank, Björn / Abulaiti, Gulimire / Enkawa, Takao et al. | 2012
- 701
-
When hedonic products help regulate my moodLópez López, Inés / Ruiz de Maya, Salvador et al. | 2012
- 719
-
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of priceVölckner, Franziska / Rühle, Alexander / Spann, Martin et al. | 2012
- 731
-
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfactionHill, Ronald Paul / Martin, Kelly D. / Chaplin, Lan Nguyen et al. | 2012
- 745
-
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choiceReimann, Martin / Castaño, Raquel / Zaichkowsky, Judith / Bechara, Antoine et al. | 2012
- 761
-
Using discrete choice experiments to estimate willingness-to-pay intervalsSchlereth, Christian / Eckert, Christine / Skiera, Bernd et al. | 2012
- 777
-
Revisiting low price guarantees: Does consumer versus retailer governance matter?Borges, Adilson / Babin, Barry J. et al. | 2012
- 793
-
The timing and context of consumer decisionsLee, Euehun / Mathur, Anil / Fatt, Choong Kwai / Moschis, George P. et al. | 2012
- 807
-
When counterfeits raise the appeal of luxury brandsRomani, Simona / Gistri, Giacomo / Pace, Stefano et al. | 2012
- 825
-
How consumers use product reviews in the purchase decision processJang, Sungha / Prasad, Ashutosh / Ratchford, Brian T. et al. | 2012
- 839
-
A mathematical reformulation of the reference priceDayaratna, Kevin D. / Kannan, P. K. et al. | 2012
- 851
-
On the optimal number of advertising slots in a generalized second-price auctionKim, Alex / Balachander, Subramanian / Kannan, Karthik et al. | 2012
- 869
-
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justificationKim, Jungkeun / Kim, Jae-Eun / Park, Jongwon et al. | 2012
- 883
-
The boomerang effect of mandatory sanitary messages to prevent obesityWerle, Carolina O. C. / Cuny, Caroline et al. | 2012
- 893
-
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price informationHuettl, Verena / Gierl, Heribert et al. | 2012
- 905
-
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand likingRossiter, John R. et al. | 2012