The effect of category label specificity on consumer choice (Englisch)
- Neue Suche nach: Kim, Hee Jin
- Neue Suche nach: Yoon, Song Oh
- Neue Suche nach: Kim, Hee Jin
- Neue Suche nach: Yoon, Song Oh
In:
Marketing Letters
;
27
, 4
; 765-777
;
2015
-
ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:The effect of category label specificity on consumer choice
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Beteiligte:Kim, Hee Jin ( Autor:in ) / Yoon, Song Oh ( Autor:in )
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Erschienen in:Marketing Letters ; 27, 4 ; 765-777
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Verlag:
- Neue Suche nach: Springer US
- Neue Suche nach: Springer Science + Business Media B.V
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Erscheinungsort:Dordrecht [u.a.]
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Erscheinungsdatum:2015
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ISSN:
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ZDBID:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
- Neue Suche nach: oek 7940
- Neue Suche nach: 85.40 / 85.40$jMarketing
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Klassifikation:
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Datenquelle:
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