Learning from External Network and a Firm’s New Product Innovation: An Abstract (Englisch)
- Neue Suche nach: Wei, Yinghong Susan
- Neue Suche nach: Wei, Yinghong Susan
In:
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
;
383-384
;
2018
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:Learning from External Network and a Firm’s New Product Innovation: An Abstract
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Beteiligte:Wei, Yinghong Susan ( Autor:in )
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Erschienen in:
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Verlag:
- Neue Suche nach: Springer International Publishing
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Erscheinungsort:Cham
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Erscheinungsdatum:01.01.2018
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Format / Umfang:2 pages
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ISBN:
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ISSN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
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You Get What You Pay For: Physical Placebo Effects of Price Discounts: An AbstractCziehso, Gerrit / Wobker, Amelie / Kessenbrock, Andreas et al. | 2018
- 483
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Differentiating Customer Engagement and Customer Participation in Service Marketing: An AbstractGillis, Wendy / Johansen, Douglas / Vivek, Shiri D. et al. | 2018
- 485
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Family Vacation Travel: An Application of the Theory of Reasoned Action: An AbstractRunte, Mary S. / Basil, Debra Z. et al. | 2018
- 487
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Intercultural Accommodation and Service Quality Perceptions: What Accommodating Factors Really Matter to Ethnic Minority Consumers: An AbstractMady, Sarah / Ford, John B. / Mady, Tarek et al. | 2018
- 489
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R&D Information Disclosure in the Service-Providing Sector: An AbstractFeng, Cong / Sivakumar, K. et al. | 2018
- 491
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The Efficacy of Crowdsourcing for Early-Stage New Product Development: An AbstractZahay, Debra / Sihi, Debika / Hajli, Nick / Pollitte, Wes et al. | 2018
- 493
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Manipulating Context Dependence Changes Susceptibility to the Social Eating Environment: An AbstractReynolds, Alyssa J. / Payne, Collin R. et al. | 2018
- 495
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If it Smells Like Sweat, is that Still a Sensory Experience? Sensory Marketing and the CrossFit Phenomenon: An AbstractCherup, Abigail Nappier / Rose, Alexander S. / Dobscha, Susan et al. | 2018
- 497
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A Glass Wide Open: How Glass Shape Influences Extraversion and Happiness: An AbstractSpielmann, Nathalie / Rossi, Patricia et al. | 2018
- 499
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Measuring Attitudes toward Customer Surveillance: An AbstractPlangger, Kirk / Botha, Elsamari et al. | 2018
- 501
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An Abstract: Immersive Virtual Environments: A Whole New WorldLiska, Luke et al. | 2018
- 503
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Understanding Consumer-Generated Content About Luxury Brands Using Big Data: An AbstractLiu, Xia / Burns, Alvin et al. | 2018
- 505
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An Abstract: Consumer’s Acceptance of Food Innovations: Effects on Product Perception and Consumer BehaviorAlbertsen, Levke / Wiedmann, Klaus-Peter / Karampournioti, Evmorfia / Langner, Sascha et al. | 2018
- 507
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Front-Line Service Role Engagement and Subjective Well-Being of Socially Disadvantaged Employees: An AbstractGarvey, Darren / Sharma, Piyush / Kingshott, Russel P. J. et al. | 2018
- 509
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Humor and International Ads: The Impact of Culture and Emotions on Advertising Effectiveness in France, the USA, and China: An AbstractMedic, Dragana / Décaudin, Jean-Marc et al. | 2018
- 511
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Managing Stakeholder Interests in a Nonprofit Setting: Who Matters Most? An AbstractWeidner, Kelly / Bal, Anjali et al. | 2018
- 513
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Can Green Consumer Expectations Match Heirloom Seed Farmers’ Values?Masson, Marine / Gurviez, Patricia et al. | 2018
- 527
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Positioning and Planning of Sustainability Initiatives: An AbstractRodríguez, Rocio / Svensson, Göran / Eriksson, David et al. | 2018
- 529
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The Role of Label-Flavor Color Congruence on Consumer Judgments of Appropriateness and Visual Appeal: An AbstractPantoja, Felipe / Fernandes, José Augusto Lacerda et al. | 2018
- 531
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Tales of Food Labeling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian Context: An AbstractPereira, Rita / Costa Silva, Josuéliton et al. | 2018
- 533
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An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand KnowledgeLangner, Sascha / Schmidt, Steffen / Lischka, Gesa / Karampournioti, Evmorfia / Albertsen, Levke et al. | 2018
- 535
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User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An AbstractChoi, Youngtae / Kroff, Michael W. et al. | 2018
- 537
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How Can the Ratings be So Different? Reasoning to Identify Factors Explaining Airbnb’s Satisfaction Rating Advantage over Hotels: An AbstractPitt, Christine / Flostrand, Andrew / Eriksson, Theresa / Grant, Philip et al. | 2018
- 539
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Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social MediaBacile, Todd J. / Wolter, Jeremy S. / Allen, Alexis M. / Xu, Pei / Mariano, Tara Luck et al. | 2018
- 549
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Negative eWOM in Social Media and Stock Evolution: An AbstractPetrescu, Maria et al. | 2018
- 551
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The Role of Audience Comments in YouTube Vlogs: An AbstractMaity, Devdeep / Racat, Margot et al. | 2018
- 553
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Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use: An AbstractStoddard, James / Albinsson, Pia A. / Shows, G. David et al. | 2018
- 555
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Is Your Sales Manager Attractive? Examining the Impact of Attractiveness on Credibility: An AbstractNowlin, Edward / Walker, Doug / Chaker, Nawar / Anaza, Nwamaka A. et al. | 2018
- 557
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Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation Intentions: An AbstractBadrinarayanan, Vishag / Ramachandran, Indu / Madhavaram, Sreedhar et al. | 2018
- 559
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Person-Supervisor Fit in Sales: An Application of Self-Determination Theory: An AbstractBenoit, Ilgım Dara / Ekebas-Turedi, Ceren / Brashear, Thomas G. et al. | 2018
- 561
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One for Me, One for You: Exploring Consumers’ Motivations to Share Referral Coupons: An AbstractHanson, Sara / Kukar-Kinney, Monika / Yuan, Hong et al. | 2018
- 563
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Consumer-Perceived Probability of Food Waste and Attitudes Towards Sales Promotions: An AbstractBorgne, Guillaume / Sirieix, Lucie / Costa, Sandrine et al. | 2018
- 565
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Mobile In-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping Behavior: An AbstractBrinkhoff, Stefan / Schaefers, Tobias et al. | 2018
- 567
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How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of Sale: An AbstractKessenbrock, Andreas / Cziehso, Gerrit et al. | 2018
- 569
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Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360° Video Ads in Different Media Platforms: An AbstractYoon, Doyle / Kim, Seunghyun / Sun, Fuwei et al. | 2018
- 571
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Developing a Typology of Native Advertising: An AbstractSaldivar, Roberto / Leung, Rebecca / Oyedele, Adesegun et al. | 2018
- 573
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Towards an Analytical Framework to Understand Consumer Disengagement with Digital Advertising: An AbstractJain, Varsha / Merchant, Altaf / Deshmukh, Siddharth / Ganesh, B. E. et al. | 2018
- 575
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Unpacking Effects in Consumer Judgments: An AbstractHadjichristidis, Constantinos / Geipel, Janet / Pillai, Kishore Gopalakrishna et al. | 2018
- 577
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Induction of Construal-Level Mindset via Experience of Surprise: An AbstractKulkarni, Atul A. / Vanhamme, Joëlle et al. | 2018
- 579
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Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice: An AbstractSharma, Piyush / Leo, Cheryl / Nagpal, Anish / Jiang, Yuwei et al. | 2018
- 581
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A Review of the Cognitive and Affective Country-of-Origin’s Effects and Their Influence on an Organisational Attribution of Blame Post a Crisis Event: An AbstractTariq, Muhammad Irfan / Crouch, Roberta / Quester, Pascale et al. | 2018
- 583
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The Impact of Power Distance Belief and Psychological Distance on Decision-Making: An AbstractZúñiga, Miguel Angel / Torres, Ivonne M. et al. | 2018
- 585
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Conceptualising Beauty in Consumer Research: A Framework and Research Agenda: An AbstractLeban, Marina / Voyer, Benjamin et al. | 2018
- 587
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Innovation in Retail Business Models: How Adding Bricks to Clicks Affects Shoppers’ Purchase Intention: An AbstractRoggentin, Agnes Sophie et al. | 2018
- 589
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Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An AbstractJones, Carol Esmark / Barney, Christian / Farmer, Adam et al. | 2018
- 591
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Internet Killed the Radio Star? An AbstractHe, Yang / Nikolov, Atanas et al. | 2018
- 593
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Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An AbstractSchmidt, Steffen / Limbach, Matthias / Langner, Sascha / Reiter, Philipp et al. | 2018
- 595
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Spatial Effect of Country-Level Factors on Export Competitiveness from Emerging Market: An Empirical Study of Spatial Effect in Export Trade of Agricultural Business from Emerging Markets: An AbstractHuo, Da et al. | 2018
- 597
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E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An AbstractBenmamoun, Mamoun / Singh, Nitish / Lehnert, Kevin / Lee, Sang Bong et al. | 2018
- 599
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International Marketing and the Migrant-Owned Enterprise: Research Propositions: An AbstractKnight, Gary / Czinkota, Michael / Khan, Zaheer et al. | 2018
- 601
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Investigating Relationship Dependence in International B2B Channel Relationships: An AbstractHopkins, Christopher D. / Padgett, Daniel et al. | 2018
- 603
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Storytelling in Business-to-Business Advertising: An AbstractAnaza, Nwamaka A. / Kemp, Elyria / Borders, Leila Aberdeen et al. | 2018
- 605
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Effects of B2B Customers’ Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An AbstractSaavedra, José Luis / Rawal, Monika et al. | 2018
- 607
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Examining Sales and Purchase Approaches in Complex Business Relationships: An AbstractRodríguez, Rocio / Svensson, Göran / Román, Sergio / Wood, Greg et al. | 2018
- 609
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Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics: An AbstractCziehso, Gerrit et al. | 2018
- 611
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Marketing Ploy or Strategic Initiative: An Investigation of Deceptive Advertising: An AbstractRichardson-Greenfield, Pamela A. et al. | 2018