Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges (Englisch)
- Neue Suche nach: Barajas, Joel
- Neue Suche nach: Bhamidipati, Narayan
- Neue Suche nach: Shanahan, James G.
- Neue Suche nach: Hagen, Matthias
- Weitere Informationen zu Hagen, Matthias:
- https://orcid.org/https://orcid.org/0000-0002-9733-2890
- Neue Suche nach: Verberne, Suzan
- Weitere Informationen zu Verberne, Suzan:
- https://orcid.org/https://orcid.org/0000-0002-9609-9505
- Neue Suche nach: Macdonald, Craig
- Weitere Informationen zu Macdonald, Craig:
- https://orcid.org/https://orcid.org/0000-0003-3143-279X
- Neue Suche nach: Seifert, Christin
- Weitere Informationen zu Seifert, Christin:
- https://orcid.org/https://orcid.org/0000-0002-6776-3868
- Neue Suche nach: Balog, Krisztian
- Weitere Informationen zu Balog, Krisztian:
- https://orcid.org/https://orcid.org/0000-0003-2762-721X
- Neue Suche nach: Nørvåg, Kjetil
- Weitere Informationen zu Nørvåg, Kjetil:
- https://orcid.org/https://orcid.org/0000-0002-4250-9329
- Neue Suche nach: Setty, Vinay
- Weitere Informationen zu Setty, Vinay:
- https://orcid.org/https://orcid.org/0000-0002-9777-6758
- Neue Suche nach: Barajas, Joel
- Neue Suche nach: Bhamidipati, Narayan
- Neue Suche nach: Shanahan, James G.
In:
Advances in Information Retrieval
: 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10–14, 2022, Proceedings, Part II
;
Kapitel: 72
;
575-581
;
2022
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges
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Weitere Titelangaben:Lect.Notes Computer
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Beteiligte:Hagen, Matthias ( Herausgeber:in ) / Verberne, Suzan ( Herausgeber:in ) / Macdonald, Craig ( Herausgeber:in ) / Seifert, Christin ( Herausgeber:in ) / Balog, Krisztian ( Herausgeber:in ) / Nørvåg, Kjetil ( Herausgeber:in ) / Setty, Vinay ( Herausgeber:in ) / Barajas, Joel ( Autor:in ) / Bhamidipati, Narayan ( Autor:in ) / Shanahan, James G. ( Autor:in )
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Kongress:European Conference on Information Retrieval ; 2022 ; Stavanger, Norway
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Erschienen in:Advances in Information Retrieval : 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10–14, 2022, Proceedings, Part II ; Kapitel: 72 ; 575-581Lecture Notes in Computer Science ; 13186 ; 575-581
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Verlag:
- Neue Suche nach: Springer International Publishing
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Erscheinungsort:Cham
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Erscheinungsdatum:05.04.2022
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Format / Umfang:7 pages
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ISBN:
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ISSN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis E-Book
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