Managing the Retail Format Portfolio: An Application of Modern Portfolio Theory (Englisch)
- Neue Suche nach: Brown, James R.
- Neue Suche nach: Campbell, Colin L.
- Neue Suche nach: Brown, James R.
In:
Marketing in Transition: Scarcity, Globalism, & Sustainability
: Proceedings of the 2009 World Marketing Congress
;
Kapitel: 122
;
329
;
2015
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
-
Titel:Managing the Retail Format Portfolio: An Application of Modern Portfolio Theory
-
Weitere Titelangaben:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
-
Beteiligte:Campbell, Colin L. ( Herausgeber:in ) / Brown, James R. ( Autor:in )
-
Erschienen in:Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of the 2009 World Marketing Congress ; Kapitel: 122 ; 329
-
Verlag:
- Neue Suche nach: Springer International Publishing
-
Erscheinungsort:Cham
-
Erscheinungsdatum:01.01.2015
-
Format / Umfang:1 pages
-
ISBN:
-
ISSN:
-
DOI:
-
Medientyp:Aufsatz/Kapitel (Buch)
-
Format:Elektronische Ressource
-
Sprache:Englisch
-
Schlagwörter:
-
Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
-
Consumers’ Technology Readiness in a Developing Country: The Role of Demographics and AttitudesRojas-Méndez, José I. / Parasuraman, A. / Papadopoulos, Nicolas et al. | 2015
- 2
-
Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Technology Choices and Curtailment BehaviorsJansson, Johan / Marell, Agneta / Nordlund, Annika et al. | 2015
- 3
-
Meta-National Innovation Management in Service IndustriesAlam, Intekhab Ian et al. | 2015
- 4
-
Emerging Directions for International Marketing ResearchChabowski, Brian R. / Hult, G. Tomas M. et al. | 2015
- 5
-
Sustainability in the Supply Chain: The Retailers’ PerspectiveSebastiani, Roberta / Corsaro, Daniela / Montagnini, Francesca / Tzannis, Alessandra et al. | 2015
- 6
-
Determinants of Service Quality in Cross Cultural Research: A Meta- Analytic PerspectiveSrivastava, Chitra et al. | 2015
- 7
-
An Empirical Study on the Effects of Interpersonal Attraction in Customer-to-Customer Encounter SituationsYang, Chun-Ming / Ling, I Ling / Yang, Chih Yun et al. | 2015
- 8
-
Tourist Attractions in Norway: An Exploratory Study of Market Communication StrategiesRosendahl, Tom / Gottschalk, Petter et al. | 2015
- 9
-
The Concept of Effective Frequency and Local Media Planning Practice. Review of Factors Affecting Effective FrequencyMakienko, Igor et al. | 2015
- 10
-
Give me the Money…or Maybe the Deal: Does Sales Promotion Proneness Influence Consumers’ Willingness to Switch from Price to Non-Price Promotions?Reid, Mike / Thompson, Peter / Mavondo, Felix / Brunsø, Karen et al. | 2015
- 11
-
Referral Reward Programs: New Customer Acquisition by Opportunism?Garnefeld, Ina / Muenkhoff, Eva / Hogreve, Jens / Eggert, Andreas et al. | 2015
- 12
-
Towards Conceptualizing the Consumer Cognitive Process Underlying Brand Association TransferBoisvert, Jean et al. | 2015
- 13
-
The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand StretchSamuelsen, Bendik Meling / Olsen, Lars Erling et al. | 2015
- 14
-
Developing a Scale to Measure Brand ValuesGaus, Hansjoerg / Jahn, Steffen / Kiessling, Tina / Drengner, Jan et al. | 2015
- 15
-
Test of Information Processing Models in the Credit Card Offer ContextMakienko, Igor / Kuzmin, Yana / Bose, Mousumi Godbole et al. | 2015
- 16
-
Emotional Intelligence and Creativity in New Product Development TeamsBarczak, Gloria / Lassk, Felicia / Mulki, Jay et al. | 2015
- 17
-
Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in TeamsSpanjol, Jelena / Tam, Leona / Qualls, William J. / Bohlmann, Jonathan D. et al. | 2015
- 18
-
To Stop Sales from Selling on Price, Innovate Your Business ModelPlantes, Mary Kay et al. | 2015
- 19
-
Trust Me – I Know What I’m Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service SettingsBackhaus, Christof / Evanschitzky, Heiner / Michaelis, Manuel / Schneider, Gerrit et al. | 2015
- 20
-
Relationship Quality in Interorganizational ContextsPayan, Janice M. / Svensson, Göran / Awuah, Gabriel / Andersson, Svante et al. | 2015
- 21
-
Global Account Management as an Interorganizational Network: Theory and PropositionsCzaplewski, Andrew J. / Gonzalez-Padron, Tracy / Gruen, Thomas W. et al. | 2015
- 22
-
The Measurement of Turkish Consumers’ Attitudes towards Neuromarketing with fMRI MethodUydaci, Mert / Karabiyik, Nevin et al. | 2015
- 23
-
Package, Brand, or Price as Differentiator? A Functional Magnetic Resonance Imaging StudyBender, Thomas / Enke, Margit / Reimann, Martin / Neuhaus, Carolin / Weber, Bernd / Zaichkowsky, Judy et al. | 2015
- 24
-
Penetrating Adolescents’ Mental Models of mp3 with ZMETLing, I-Ling / Yang, Chun-Ming / Liu, Yi-Fen et al. | 2015
- 25
-
Drowning in Data: Eyetracker Tips and Techniques for Content-Coding Video MediaBrasel, S. Adam et al. | 2015
- 26
-
Brands and Branding: A Source of Wholesalers’ Sustainable Competitive Advantage?Marks, Helen / Quinn, Jim et al. | 2015
- 27
-
Does Power Oppose Trust? The Implications for Supply Chain Management.Belaya, Vera / Török, Timea / Hanf, Jon et al. | 2015
- 28
-
Exploring the @ttitude-Behavior-Gap in Online Shopping: The Adoption of Online PharmaciesWiedmann, Klaus-Peter / Hennigs, Nadine / Pankalla, Lars / Reeh, Marc-Oliver / Kassubek, Martin et al. | 2015
- 29
-
Health and Fitness Marketing - The Role of Relationships and TrustSandell, Michaela / Lagrosen, Stefan et al. | 2015
- 30
-
The Dark Side Effect of Perceived Risk on Smoking Cessation: Exploring Two Contradicting Risk DimensionsChaniotakis, Ioannis E. / Soureli, Magdalini / Valakas, Ioannis / Lymperopoulos, Constantine et al. | 2015
- 31
-
Vertical Allocation of Brands in Retail Shelf-Space and its Effect up on SalesSigurðsson, Valdimar / Engilbertsson, Halldór et al. | 2015
- 32
-
Prompt Gift Card Redemption Could Facilitate Business GrowthMiranda, Mario J / Konya, Laszlo et al. | 2015
- 33
-
The Provision of Financial Services by Retailers to their Customers – Is it Sustainable?Worthington, Steve et al. | 2015
- 34
-
Animosity Against Religious Minorities: A Conceptual Model of Antecedents and Intentions to Purchase Products with Religious EndorsementsSchlegelmilch, Bodo B. / Khan, Mubbsher Munawar et al. | 2015
- 35
-
Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to IsraelVelan, Dalia / Shoham, Aviv / Ruvio, Ayalla et al. | 2015
- 36
-
Perceptions on Student-Centered Approaches in Transitional Economies: A Case of Client-Based Group Learning in CroatiaWhite, Elzbieta Lepkowska / Parsons, Amy L. / Pavicic, Jurica et al. | 2015
- 37
-
Teaching Ethics in the Classroom: Lessons Learned from a Business Reality Simulation ExerciseFraedrich, John P. / Pillai, Deepa / Coker, Kesha K. et al. | 2015
- 38
-
Consumer Preferences for Brands in International MarketsGhose, Sanjoy / Lowengart, Oded et al. | 2015
- 39
-
Sources of Superior Brand Value: The Effects of Country Image, Product Category and Brand ImageChen, Yi Min / Chiu, Yu Ting / Shen, Chia Yu / Kuo, I Chun et al. | 2015
- 40
-
The Difference Between Brand Origin Knowledge and Brand Origin Perception: An Examination of Country-of-Origin Effects in the LCD TV IndustryMagnusson, Peter / Westjohn, Stanford A. / Zdravkovic, Srdan et al. | 2015
- 41
-
Internet Mavens in IndiaKrentler, Kathleen / Singh, Nripendra et al. | 2015
- 42
-
Investigating Virtual World Dynamics Using AST: A Research AgendaSwilley, Esther et al. | 2015
- 43
-
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator ConstructTheodosiou, Marios / Makri, Katerina / Samiee, Saeed / Katsikea, Evangelia et al. | 2015
- 44
-
Determinants of Entry Modes and Performance of Entrepreneurial Born-Global FirmsEfrat, Kalanit / Shoham, Aviv et al. | 2015
- 45
-
Values and Entrepreneurial Orientation of Early Stage EntrepreneursLindsay, Noel J. / Kropp, Fredric et al. | 2015
- 46
-
Socially Responsible Practices of Australian Smes: A Marketing PerspectiveMankelow, Gary / Quazi, Ali et al. | 2015
- 47
-
Sustainable SMEs Network UtilizationJämsä, Päivi / Tähtinen, Jaana / Ryan, Annmarie / Pallari, Maarit et al. | 2015
- 48
-
Real-Time Data Collection and Online Service Transactions: Matching Methodology and MarketplaceAdam Brasel, S. et al. | 2015
- 49
-
Dynamic Models for RFM Variables: A Forward Looking ApproachMarshall, Pablo et al. | 2015
- 50
-
Preliminary Investigation to Operationalise Employee Brand EquityKing, Ceridwyn / Grace, Debra et al. | 2015
- 51
-
Alternative Quality Measures and Profitability of Hospital Inpatient Services OfferedSelf, Donald R. / Hegji, Charles E. / Self, Robin M. et al. | 2015
- 52
-
Mission Statements and Performance in Non-Profit Health Care Organisations: An Exploratory StudyMacedo, Isabel Maria / Pinho, José Carlos et al. | 2015
- 53
-
Purchase Factors of Functional FoodsTornberg, Katja et al. | 2015
- 54
-
Assessment of Relationship Quality in Supply Chains in NorwayMysen, Tore / Svensson, Göran et al. | 2015
- 55
-
Extra-Role Behavior in a Channel Context: Its Predictors and ConsequencesLing-yee, Li et al. | 2015
- 56
-
Brand Retention on B2B Markets - The Role of Prior Experience and Choice Context in Repurchase DecisionsMayer, Dorith / Ihl, Christoph / Reichwald, Ralf et al. | 2015
- 57
-
Is There More to Sales Than Inertia? Marketing Activities, Purchase Intentions, and SalesEvanschitzky, Heiner / Woisetschläger, David M. / Eiting, Alexander / Vogel, Verena et al. | 2015
- 58
-
Market Driving and Firm PerformanceStolper, Markus / Blut, Markus / Holzmueller, Hartmut H. et al. | 2015
- 59
-
The Effect of Organizational Capabilities on Marketing Strategy PerformanceKubo, Tomokazu et al. | 2015
- 60
-
Ecolabelling: A Development FrameworkMak, Heather K. / Crane, Andrew et al. | 2015
- 61
-
Shades of Green - A Content Analysis of Green AdvertisingZhang, David Di / Delbaere, Marjorie A. et al. | 2015
- 62
-
An Interaction and Networks Approach to Sustainable Marketing: A Research AgendaRyan, Annmarie / Mitchell, Ingrid Kajzer / Daskou, Sofia et al. | 2015
- 63
-
Asymmetrical Power Distribution in Supply Chain Networks: Is There a Right Measurement Method?Belaya, Vera / Gagalyuk, Taras / Hanf, Jon et al. | 2015
- 64
-
The Challenge of Functional Integration and the Returns Management Process: An International PerspectiveRusso, Ivan / Frankel, Robert / Mollenkopf, Diane et al. | 2015
- 65
-
Franchisor’s Tendency to Use Multi-Unit Franchising: A Conceptual ModelHussain, Dildar et al. | 2015
- 66
-
Proposing a New Approach to the Study of Micro Spatial Behaviors in the Retailing ContextHuang, Chun-Yao / Li, Po-Chien / Chen, Hua-Ning et al. | 2015
- 67
-
Insights into Gendered Consumption: Modeling Retailer Outcomes and Consumer Shopping CharacteristicsTsarenko, Yelena / Strizhakova, Yuliya et al. | 2015
- 68
-
Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?Ashley, Christy / Ligas, Mark / Chaudhuri, Arjun et al. | 2015
- 69
-
Using Virtual Shopping to Gain a Better Understanding of Consumer Purchase DecisionsRicharme, Michael / Colias, John et al. | 2015
- 70
-
Hedonic Hotel Pricing and Quality Signals: Which are the Market Value Drivers in a Transition Phase?Abrate, Graziano / Capriello, Antonella / Fraquelli, Giovanni et al. | 2015
- 71
-
North Atlantic Islands’ Locations in Toursits’ Minds: Iceland, Greenland, and the Faroe IslandsGudlaugsson, Thorhallur / Magnusson, Gunnar et al. | 2015
- 72
-
“It was the Trip of a Lifetime”: Viking Ancestors, their Descendants and their Legacy Tourism Motivations and BehaviorRay, Nina M. / McCain, Gary et al. | 2015
- 73
-
Developing Integrated Market Communication for Tourist Attractions in NorwayRosendahl, Tom / Gottschalk, Petter et al. | 2015
- 74
-
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging TrendsSchlegelmilch, Bodo B. / Oeberseder, Magdalena et al. | 2015
- 75
-
Bringing Meaning to the Sales Job: The Effect of Ethical Climate and Customer DemandingnessJaramillo, Fernando / Mulki, Jay Prakash / Boles, James S. et al. | 2015
- 76
-
To Shop or Not to Shop: Consumers’ Privacy Concerns and their Impact on Online ShoppingSpake, Deborah F. / Finney, R. Zachary / Joseph, Mathew / Albrecht, Carmen-Maria et al. | 2015
- 77
-
Disposal of Items Returned Could be Influenced by the Future Buying Behaviour of ConsumersMiranda, Mario J. / Jegasothy, Kandiah et al. | 2015
- 78
-
Methodological Issues Relating to Intenet-Based SurveysAlbaum, Gerald et al. | 2015
- 79
-
Marketing Capabilities in the Transition Economy of Cuba: The Impact of Ownership StructureLlonch, Joan / Rialp, Josep et al. | 2015
- 80
-
Managing Host Country Environmental Challenges with Market Linking Capability: Effects on Foreign Ownership ChoiceTseng, Chiung-Hui / Lee, Ruby P. et al. | 2015
- 81
-
The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market VenturesMohamad, Osman / Julian, Craig C. / Ahmed, Zafar U. / Sefnedi et al. | 2015
- 82
-
Foreign Entry Mode of Knowledge-Based Service Firms and International Performance – A Resource Based PerspectiveKlein, Maren / Sichtmann, Christina et al. | 2015
- 83
-
Consumer Attitudes and Intentions Regarding Environmental Behaviors: Effects of Firm-Stated MotivesRaska, David / Sprott, David E. / Joireman, Jeff / Spangenberg, Eric R. et al. | 2015
- 84
-
Valuing Green in Consumer Consumption ExperiencesKoch, Chris et al. | 2015
- 85
-
An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase IntentionBian, Xuemei / Moutinho, Luiz et al. | 2015
- 86
-
Marketing and New Product DevelopmentLiao, Ziqi / Wong, Wing-Keung et al. | 2015
- 87
-
Signaling through Craftmanship: Managerial and Strategic ImplicationsKoku, Paul Sergius / Smith, Allen E. et al. | 2015
- 88
-
Stabilizing Customer Preferences for Really New Products through Internal and External Learning the Role of Different Information CombinationsRese, Mario / Strotmann, Wolf-Christian / Karger, Markus et al. | 2015
- 89
-
Brands in Text – Attitudinal Effects of Brand Placements in Narrative FictionOlsen, Lars Erling / Lanseng, Even Johan / Baalerud, Heidi / Holtmon, Helene et al. | 2015
- 90
-
Effects of Personal Nostalgia on Cognition, Attitudes and IntentionsMarchegiani, Chris / Phau, Ian et al. | 2015
- 91
-
Changing Role of WholesalingSchuster, Camille P. et al. | 2015
- 92
-
Format and Channel Evolution in Wholesaling: Industry Architecture and the Emergence of New FormsQuinn, Jim / Sparks, Leigh et al. | 2015
- 93
-
A New Quest for Efficency: The Post War Programme of the Federation of Swedish WholesalersSandgren, Fredrik et al. | 2015
- 94
-
The Degree of Integration of Distribution and Marketing in Companies Operating in the Fishery Sector in GreecePapapavassiliou, Nikolaos et al. | 2015
- 95
-
Understanding Cognitive Age: The Boomers’ PerspectiveIyer, Rajesh / Reisenwitz, Timothy H. et al. | 2015
- 96
-
Not That Equal: The Impact of Age on Older Consumers’ Brand RelationshipsGaus, Hansjoerg / Jahn, Steffen / Kiessling, Tina et al. | 2015
- 97
-
Consumer Decision-Making Styles in TurkeyYasin, Bahar et al. | 2015
- 98
-
Responsible Waste Disposal: An Exploratory Study of British and Brazilian ConsumersMoraes, Caroline / Carrigan, Marylyn / Szmigin, Isabelle et al. | 2015
- 99
-
Environmental Marketing and Competitiveness: The Moderating Role of Environmental OrientationFraj-Andrés, Elena / Martínez-Salinas, Eva / Matute-Vallejo, Jorge et al. | 2015
- 100
-
Can Social Marketing Initiatives Increase Household Electricity Conservation?Gray, David M. / Bean, Belinda et al. | 2015
- 101
-
Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer BehaviorSchramm-Klein, Hanna / Zentes, Joachim / Morschett, Dirk / Swoboda, Bernhard / Pocsay, Sandra et al. | 2015
- 102
-
Individual and Cultural Values as Precursors of CosmopolitanismCleveland, Mark / Yip, Christine et al. | 2015
- 103
-
Country of Origin – Does it Matter Anymore?Maronick, Thomas J. et al. | 2015
- 104
-
Acculturation & Isomorphism: Modelling Global Consumer CultureSlater, Stephanie et al. | 2015
- 105
-
Uniformity in Global Markets: Defining the Standardization Construct and Related ProblemsWalters, Peter G. P. et al. | 2015
- 106
-
International Consumer Admiration: An Extension of the International Animosity ModelMaher, Amro / Maher, Ahmed et al. | 2015
- 107
-
An Individual Difference Approach to Understanding Loyalty Program Effects: Customer Loyalty Program InvolvementHa, Sejin / Stoel, Leslie et al. | 2015
- 108
-
Explaining Citizen Surveys Non-Adoption in Local GovernmentCassia, Fabio / Magno, Francesca et al. | 2015
- 109
-
Defining and Measuring Supporter LoyaltyWymer, Walter / Rundle-Thiele, Sharyn et al. | 2015
- 110
-
Adapting For-Profit Branding Models to Small Nonprofit Organizations: A Theoretical Discussion and Model PropositionDato-on, Mary Conway / Keller, Eileen D. Weisenbach / Shaw, Doris et al. | 2015
- 111
-
Why NGOs Do Not Have a Marketing Strategy? An Attempt to Answer on an Example of Polish NGOs ActivityHernik, Joanna et al. | 2015
- 112
-
International Corporate Entrepreneurship of Chinese Exporters: An Empirical StudyMac, Lancy / Evangelista, Felicitas et al. | 2015
- 113
-
Environmental Uncertainty and Market Attractiveness: Do Regions Matter?Runyan, Rodney C. / Finnegan, Carol / Rodrigues, Alexandre M. et al. | 2015
- 114
-
An Examination of the Effects of Family Training on Expatriate Marketing Managers’ PerformanceDosoglu-Guner, Berrin / Deniz, Nevin et al. | 2015
- 115
-
Signaling and Attribute Effects of Country-of-Origin Information: Roles of Consumer Knowledge and InvolvementShi, Yaqin / Ono, Akinori et al. | 2015
- 116
-
Promotion Orientation of Hispanic ConsumersBruce, Margaret / Mitchell, Andrew et al. | 2015
- 117
-
Applying to Higher Education: The Role of Information SourcesSoares, Ana Maria / Simões, Cláudia et al. | 2015
- 118
-
Item Efficiency and Dif Assessment in New Product Concept TestingPeng, Ling / Wan, Xiang et al. | 2015
- 119
-
Retail Food Group Co-Brand Strategy – A Case Study Analysis in the Australian Franchising SectorWright, Owen / Clarke, Peter et al. | 2015
- 120
-
The Low Price Guarantee in a General Merchandise Setting: The Moderating Role of the Burden of ProofBorges, Adilson / Babin, Barry J. et al. | 2015
- 121
-
Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail MarketSwoboda, Bernhard / Berg, Bettina / Schramm-Klein, Hanna / Pop, Nicolae A. / Dabija, Christian et al. | 2015
- 122
-
Managing the Retail Format Portfolio: An Application of Modern Portfolio TheoryBrown, James R. et al. | 2015
- 123
-
Network Strength in Service Employee Teams: Implications for Information Processing and Customer OrientationMengüç, Bülent / Bell, Simon J. / Auh, Seigyoung / Heide, Jan B. / Merlo, Omar / Tracey, Paul et al. | 2015
- 124
-
Customer Orientation and Job Satisfaction of Service Middle Managers: A Research on the Directionality of the Relationship and its Boundary ConditionsLlonch, Joan / Lopez, Pilar et al. | 2015
- 125
-
How to Enrich the Service Encounter? Empirical Insights into the Relationships between Customer Performance, Interaction Quality, and Customer SatisfactionLeischnig, Alexander / Geigenmueller, Anja / Enke, Margit et al. | 2015
- 126
-
Channel Choice in Foreign Markets: Capabilities and Transaction Cost ApproachesTakata, Hidesuke et al. | 2015
- 127
-
Design of a Multi-Retailer Single Product Distribution SystemPitsa, K. / Sofianopoulou, S. et al. | 2015
- 128
-
Knowledge Calibration Capability for Supply Chain ManagementMin, Soonhong / Pillai, Kishore Gopalakrishna et al. | 2015
- 129
-
Why are Network Goals Important for Chain Management?Gagalyuk, Taras / Hanf, Jon et al. | 2015
- 130
-
Marketing, Poverty and Social Responsibility at the Base-of-the-PyramidPolsa, Pia E. / Bonsu, Sammy K. et al. | 2015
- 131
-
An Examination of U.K. Business Activities at the “Bottom of the Pyramid”Panesar, Ravinder / Dato-on, Mary Conway et al. | 2015
- 132
-
What Do We Know About Base-of-the-Pyramid Marketing? A Review of the Bop LiteratureCheung, Mee-Shew / Myers, Matthew B. et al. | 2015
- 133
-
Multi-Level Approach to Field Sales Management Control Systems: Exercised Control vs. Perceived ControlTarkiainen, Anssi / Sundqvist, Sanna / Cadogan, John W. / Lee, Nick et al. | 2015
- 134
-
Identifying the Sources of Consumer Worry in Service Settings: A Critical Incident StudyHarrison, Mary P. / Beatty, Sharon E. et al. | 2015
- 135
-
The Forgiving Customer: Commitment, Intentions, and Behavior after Critical IncidentsEvanschitzky, Heiner / Brock, Christian et al. | 2015
- 136
-
The Temporal Stability of Affective and Cognitive Predictors of Behavioral IntentionPalmer, Adrian / Koenig-Lewis, Nicole et al. | 2015
- 137
-
Earning Customer Loyalty: The Role of Satisfaction, Trust, Delight, Commitment and InvolvementBowden, Jana / Dagger, Tracey / Elliott, Greg et al. | 2015
- 138
-
Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional StudyDíaz-Pichardo, René / de la Torre, Consuelo García et al. | 2015
- 139
-
Macroentrepreneurship: An Expanded Context for EntrepreneurshipBriggs, Max et al. | 2015
- 140
-
Social Entrepreneurship and Value Creation in Not-For-Profit OrganizationsMort, Gillian Sullivan / Weerawardena, Jay / Sargeant, Adrian / Bennett, Roger et al. | 2015
- 141
-
Swom: A Delphi Study of The Content and Valence of Staff Word of MouthKeeling, Kathleen A / McGoldrick, Peter J / Charavitsidou, Petroula / Thompson, Hannah et al. | 2015
- 142
-
Always Well Advised: Analyzing the Impact of Adaptive Selling on Consumer BehaviorMartin, Isabel / Heinrich, Daniel / Bauer, Hans H. et al. | 2015
- 143
-
The Emergence, Importance and Implementation of Own Label in Developing Retail Markets: A One Nation Perspective-ColombiaIbarra, Octavio / Kitchen, Philip J. et al. | 2015
- 144
-
Using the Rational Expectations Model to Investigate the Relationship Between New Products Introductions and Resale Price MaintenanceGuan-Ru, Chen et al. | 2015
- 145
-
Which Laws Do Your Marketers Know? Some Legal Issues on Price DiscriminationKoku, Paul Sergius et al. | 2015
- 146
-
Consumer Processing of Bundle Prices: When Do Discounts Matter?Harris, Judy / Blair, Edward A. et al. | 2015
- 147
-
Social Marketing Campaigns Aimed at Preventing Drinking and Driving: a Review and RecommendationsCismaru, Magdalena / Lavack, Anne M. et al. | 2015
- 148
-
Church Marketing: An Investigation of the Role of Market Orientation in Church ParticipationMulyanegara, Riza Casidy / Tsarenko, Yelena / Mavondo, Felix et al. | 2015
- 149
-
Marketing by the Rules: Exploring Modern Monastic Business Practices in the Perspective of Religious Rules and TraditionsMottner, Sandra / Gilbertson, David L. et al. | 2015
- 150
-
Brand Personality and the Utilitarian BrandPeretz, Adrian / Supphellen, Magne et al. | 2015
- 151
-
Exploring Country of Manufacture Effect on Strong and Weak BrandsKurtulus, Kemal / Bozbay, Zehra et al. | 2015
- 152
-
Beyond the Buying Center – Industrial Lifestyles and their Implications on Price NegotiationsKuhn, Marc M. et al. | 2015
- 153
-
The Role of Service Quality Perceptions and Service Failure/Recovery Episodes in the Formation of B2B Loyalty: An Empirical Investigation in the Greek it IndustryPaparoidamis, Nicholas G. / Chumpitaz, Ruben et al. | 2015
- 154
-
Trade Show Performance: Exploring Interpersonal and Non-Personal Interaction DimensionsWiedmann, Klaus-Peter / Kassubek, Martin / Langner, Sascha et al. | 2015
- 155
-
Power to None: Conceptualising the Role of Power and Control in Asymmetrical Inter-Firm RelationshipsBignoux, Stephane / Gray, David M. et al. | 2015
- 156
-
An Invesitation of the Efffects of Corporate Ethical Values on Employee Commitment and Performance: Examining the Moderating Role of Perceived FairnessSharma, Dheeraj et al. | 2015
- 157
-
Ethical Dimensions of Social Marketing Does Trying to do Good Equate to Doing No Harm?Eagle, Lynne / Bird, Sara / Spotswood, Fiona / Tapp, Alan et al. | 2015
- 158
-
The Interplay of Local and Global Cultural Influences on Japanese Consumer BehaviorCleveland, Mark / Laroche, Michel / Takahashi, Ikuo et al. | 2015
- 159
-
Self-Gifts from the Self-Regulatory Focus PerspectiveLai, Mengkuan / Yang, Tzu-Ling et al. | 2015
- 160
-
The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship QualityPocsay, Sandra / Schramm-Klein, Hanna / Zentes, Joachim et al. | 2015
- 161
-
Person-Place Congruency in Online Shopping ContextsGounaris, Spiros P. / Koritos, Christos D. / Kostopoulos, Giannis G. et al. | 2015
- 162
-
Consequences of Interactivity and Social Presence for Trust and Flow in the Online Luxury Goods SectorKeeling, Kathleen A / Salciuviene, Laura / Tiasuwan, Pakkawadee et al. | 2015
- 163
-
Generating Trust in E-Services through Service Quality: The Moderating Role of Technology ReadinessPurani, Keyoor / Sahadev, Sunil et al. | 2015
- 164
-
Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content?Petkus, Ed et al. | 2015
- 165
-
Technology Management of Natural Gas Vehicles: Exploring Customers’ Perceived Risk FactorsWiedmann, Klaus-Peter / Kassubek, Martin / Hennigs, Nadine / Pankalla, Lars et al. | 2015
- 166
-
An Evaluation of Trends in Environmental AdvertisingLeonidou, Leonidas C. / Leonidou, Constantinos N. et al. | 2015
- 167
-
The Piracy Paradox Persists in Cyber SpaceChaudhry, Peggy E. / Stumpf, Stephen A. et al. | 2015
- 168
-
Italian Small and Medium Entreprises Abroad: Current Situation and Future PerspectivesCedrola, Elena / Battaglia, Loretta / Tzannis, Alessandra et al. | 2015
- 169
-
Factors Influencing Loyalty to Rewards Schemes in Small BusinessesRamaseshan, B. / Guilfoyle, Andrew et al. | 2015
- 170
-
Implementing Service Excellence to become a Wining OrganisationKhan, Hina / Hedley, Katie et al. | 2015
- 171
-
The Development of Internal Trust in Service Branding – a Comparison of Large Organizations and SmesCaemmerer, Barbara / Centeno, Edgar / Marck, Michael et al. | 2015