How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract (Englisch)
Freier Zugriff
- Neue Suche nach: Zhou, Wenkai
- Neue Suche nach: Lee, Yu-Feng L.
- Neue Suche nach: Hyman, Michael R.
- Neue Suche nach: Zhou, Wenkai
- Neue Suche nach: Lee, Yu-Feng L.
- Neue Suche nach: Hyman, Michael R.
In:
Creating Marketing Magic and Innovative Future Marketing Trends
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889
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2017
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract
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Beteiligte:
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Erschienen in:
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Verlag:
- Neue Suche nach: Springer International Publishing
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Erscheinungsort:Cham
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Erscheinungsdatum:01.01.2017
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Format / Umfang:1 pages
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ISBN:
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ISSN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
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At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured AbstractKonya, Tara J. / Hodges, Nancy et al. | 2017
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Solicitations for Charity at Checkout and Consumer Responses: An AbstractObeng, Efua / Newmeyer, Casey E. et al. | 2017
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A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract)Nakhata, Chinintorn / Dugan, Riley et al. | 2017
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How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended AbstractWolter, Jeremy S. / Smith, Jeffery / Bacile, Todd et al. | 2017
- 23
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Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service ChannelsBacile, Todd J. / Fox, Alexa K. / Wolter, Jeremy S. / Massa, Felipe et al. | 2017
- 29
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(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural SettingsSengupta, Sanchayan / Ray, Daniel / Trendel, Olivier et al. | 2017
- 33
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I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract)Maity, Devdeep / Arnold, Todd J. et al. | 2017
- 35
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The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract)Nichols, Bridget Satinover / Raska, David et al. | 2017
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Structured Abstract: The Influence of Dual Branding Information on Consumer EvaluationsWhite, Allyn / Waites, Stacie / Moore, Robert / Moore, Melissa / Vorhies, Douglas W. et al. | 2017
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The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended AbstractChatzopoulou, Evangelia / Tsogas, Markos et al. | 2017
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New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)Köcher, Sören / Holzmüller, Hartmut H. et al. | 2017
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Detecting Conflict on Social Media: An Extended AbstractSibai, Olivier / Valck, Kristine / Herbert, Alastair / Zhang, Dell et al. | 2017
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Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)Chang, Wei-Lun / Chen, Guan-Rong et al. | 2017
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Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract)Herrmann, Jean-Luc / Kacha, Mathieu / Dianoux, Christian / Hsu, Tommy et al. | 2017
- 65
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The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and PurchaseAmyx, Douglas A. et al. | 2017
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Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young AdultsBarnwell, R. Wixel / Shanahan, Kevin J. / Hopkins, Chrisopher D. / Hood, Karen / Keel, Astrid et al. | 2017
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Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended AbstractRandhawa, Praneet / Kirca, Ahmet H. / Talay, M. Berk / Akdeniz, M. Billur et al. | 2017
- 101
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The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth UniversityMusarskaya, Maria / Kooli, Kaouther et al. | 2017
- 115
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Slogans in Higher Education: A Longitudinal Study (An Abstract)Anwar, Syed Tariq et al. | 2017
- 119
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Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)Nasr, Linda / Burton, Jamie / Gruber, Thorsten et al. | 2017
- 121
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Structured Abstract: Understanding Service Quality Dimensions in Small HotelsBraimah, Mahama et al. | 2017
- 127
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An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An AbstractGusatti, Ciro Eduardo / Brambilla, Flávio Régio et al. | 2017
- 131
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An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand CharactersDitt, Cassie et al. | 2017
- 133
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Examining Emotional Blunting Phenomenon in Advertising: An AbstractBang, Hyejin / Choi, Dongwon / Park, Dooyeon et al. | 2017
- 135
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The Effect of Completeness Perception in Narrative Advertising: An AbstractChoi, Dongwon / Bang, Hyejin et al. | 2017
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Understanding the Opportunities and Challenges of Wearable TechnologyPitt, Leyland / Kietzmann, Jan / Robson, Karen / Plangger, Kirk / Treen, Emily / Paschen, Jeannette / Hannah, David et al. | 2017
- 145
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Effects of Perspective on Consumers’ Judgment of Marketplace Transgression: An AbstractSaine, Ruby Q. / Varki, Sajeev et al. | 2017
- 147
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Structured Abstract: Toward an Understanding of Customer Citizenship Behavior—The Context of Airline Services (An Extended Abstract)Wei, Shuqin / Ang, Tyson et al. | 2017
- 153
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Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)Ekman, Peter / Raggio, Randle / Thompson, Steven et al. | 2017
- 159
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Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives)Wilhelms, Mark-Philipp / Merfeld, Katrin / Henkel, Sven et al. | 2017
- 167
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Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)Hadjichristidis, Constantinos / Pillai, Kishore Gopalakrishna / Burman, Bidisha et al. | 2017
- 173
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Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)Farmer, Adam / Waites, Stacie F. et al. | 2017
- 181
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The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An AbstractWhite, Juliana / Rast, Rebecca / Moreira, Gerardo J. et al. | 2017
- 183
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Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An AbstractZboja, James J. / Laird, Mary Dana / Clark, Ronald A. et al. | 2017
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Do Salespeople Compete Ethically? Salespeople Say “Yes,” Customers Say “No”: An Extended AbstractHochstein, Bryan / Zahn, William / Bolander, Willy et al. | 2017
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Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract)Lund, Kaisa et al. | 2017
- 205
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Structured Abstract: Consumer’s Communication Channel Preferences (High-Stake vs. Low-Stake Brands)Rondón, Carolina / Bóveda-Lambie, Adriana M. / Neumann, David et al. | 2017
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The Effect of Evolutionary Mating Cues on the Perception of Attractiveness in Celebrity EndorsementAbbassi, Hamid / Shahriari, Elmira et al. | 2017
- 227
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Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)Wiedmann, Klaus-Peter / Lischka, Gesa / Schiessl, Michael et al. | 2017
- 231
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An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable SeafoodMusarskaya, Maria / Birch, Dawn / Memery, Juliet et al. | 2017
- 237
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Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An AbstractWu, Shuang et al. | 2017
- 239
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Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An AbstractJörling, Moritz / Paluch, Stefanie et al. | 2017
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Abstract: Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and ChallengesWallström, Åsa / Salehi-Sangari, Esmail / Foster, Tim / Styvén, Maria Ek / Strandberg, Carola et al. | 2017
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Special Session: Retailing and Pricing CuesGrewal, Dhruv / Guha, Abhijit et al. | 2017
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Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing AllianceMurray, Noel et al. | 2017
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Social Media Links on Magazine Advertisements: An Exploration of Consumers’ ViewpointErtekin, Selcuk / Pryor, Susie et al. | 2017
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Current Native Advertising Practices and Disclosures: An AbstractLeonard, Hillary A. / Ashley, Christy / Kowalczyk, Christine M. et al. | 2017
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Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)Wiedmann, Klaus-Peter / Schmidt, Steffen / Langner, Sascha / Reiter, Philipp / Albertsen, Levke / Karampournioti, Evmorfia et al. | 2017
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Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment (An Abstract)Peasley, Michael C. / Coleman, Joshua T. et al. | 2017
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Abstract: With or Without You (Playing Music in Grocery Stores)Ahlbom, Carl-Philip N. / Nordfält, Jens / Roggeveen, Anne L. / Grewal, Dhruv et al. | 2017
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Structured Abstract: The Effects of In-store Cultural Activities on Consumer’s Perception of Retailer’s Legitimacy and Patronage BehaviorLunardo, Renaud / Chaney, Damien / Bressolles, Gregory et al. | 2017
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Agentic Technology: The Impact of Activity Trackers on User Behavior (An Extended Abstract)Duus, Rikke / Cooray, Mike / Page, Nadine et al. | 2017
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Exploring Usefulness of Well-Being Wearables for Improved Adoption (Qualitative Approach: An Abstract)Schamberger, Annina / Nieroda, Marzena et al. | 2017
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From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract)Geiger, Susi / Gross, Nicole et al. | 2017
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The Avatar’s New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract)Gattig, David / Marder, Ben / Kietzmann, Jan et al. | 2017
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A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models)Krallman, Alexandra / White, Allyn / Shanahan, Kevin et al. | 2017
- 343
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Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract)Jiang, Ying et al. | 2017
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Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEsMoctezuma, Natasha Patricia Bojorges et al. | 2017
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Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship DisruptionLastner, Matthew M. / Garretson Folse, Judith Anne et al. | 2017
- 405
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The Influence of Brand Love on Organizational Buying: A Structured AbstractD’costa, Gary H. / Kumar, Bipul et al. | 2017
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Customer Participation in Service Cocreation: An (Extended) AbstractLee, Ruby P. / Yonggui, Wang / Ma, Shuang / Anderson, Jeffrey et al. | 2017
- 413
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Abstract: Exploring the Dark Side of Relationship Marketing, A Systematic Review and ImplicationsBolton, Dorcia E. / Madhavaram, Sreedhar et al. | 2017
- 417
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Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly BehaviorsBarrios, Andres / Grant, Philip / Arias, Claudia et al. | 2017
- 423
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The Role of Advertising Creativity in Trust Enhancement and Customers’ Response: An (Extended) AbstractFlores, Raúl Martínez et al. | 2017
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Abstract: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved ConsumersVries, Eline L. E. / Lado, Nora et al. | 2017
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Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects: An AbstractKopshoff, Florian / Schaefers, Tobias et al. | 2017
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A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured AbstractLunardo, Renaud / Durrieu, François et al. | 2017
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Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion?Mohsen, Marwa Gad et al. | 2017
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Hate Does Not Have to Hurt: The Influence of Hate-Acknowledging Advertising on Positive Word of Mouth (An Extended Abstract)Monahan, Lisa / Espinosa, Jennifer A. / Ortinau, David J. et al. | 2017
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Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract)Badrinarayanan, Vishag / Becerra, Enrique et al. | 2017
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An Exploratory Study of Consumer Price Mastery Index: A Self-Efficacy Perspective (An Abstract)Long-Tolbert, Sylvia / Zhang, Jie et al. | 2017
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Extended Abstract: An Examination of the Effects of Effort on Price Fairness JudgmentsLastner, Matthew M. / Fennell, Patrick / Folse, Judith Anne Garretson / Porter, McDowell III et al. | 2017
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Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract)Bues, Mirja / Kraus, Laura K. / Stegemann, Manuel / Hoyer, Wayne D. et al. | 2017
- 505
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Structured Abstract: The Role of Social Variables in US Consumer Loyalty Regarding Chinese Consumer ElectronicsCai, Jingwei / Park, Jungkun et al. | 2017
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Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured AbstractJohnson, Aaron / Banerjee, Somak / Dutta, Sujay et al. | 2017
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To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An AbstractCziehso, Gerrit Paul / Schaefers, Tobias et al. | 2017
- 521
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Structured Abstract: An Exploration and Typology of Exclusivity in MarketingUpshaw, Danny / Amyx, Doug et al. | 2017
- 525
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The Sharing Economy and Marketing: A Review and Future Research (An Abstract)Anwar, Syed Tariq et al. | 2017
- 527
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Big Data, Consumer Analytics, and Real-Time Bidding (RTB) Advertising: Emerging International Policy and Regulatory Issues (An Abstract)Yang, Kenneth C. C. / Kang, Yowei et al. | 2017
- 529
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The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An AbstractPoushneh, Atieh et al. | 2017
- 533
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Marketing Benchmarking, Triangulated Isomorphism, and Firm StrategyHansen, Jared M. / McDonald, Robert E. / Mitchell, Ronald K. et al. | 2017
- 545
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Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time—AbstractMarquardt, Adam J. / Carlson, Jeffrey R. / Ross, William T. Jr. / Coulter, Robin et al. | 2017
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CMO/CIO Cooperation in the Era of Big Data: An AbstractSleep, Stefan / Hulland, John et al. | 2017
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Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Proclivity and Likelihood of Marketing Controversies—An AbstractKashmiri, Saim / Nicol, Cameron Duncan / Arora, Sandeep et al. | 2017
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The Role of In-Store and Online Retailing FactorsRoggeveen, Anne / Grewal, Dhruv / Toldos, Maria / González, Eva M. / Valdez, Alfonso / Franco, Ana / Ordenes, Francisco Villarroel et al. | 2017
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Endings and Beginnings: Transitioning to the First Year of a Tenure Track JobObilo, Obinna / Brewer, Lauren / Mills, Adam / Bacile, Todd / Bal, Anjali / Zhuang, Weiling / Grant, Phillip et al. | 2017
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For Shame! How Goal Attainability, Goal Orientation, Model Size, and Emotions Shape Female Consumers’ Self-Perceptions: An Extended AbstractPounders, Kathrynn / Rice, Dan Hamilton / Mabry, Amanda et al. | 2017
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Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They ConsumeStevens, Jennifer L. / Shanahan, Kevin J. et al. | 2017
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Mood as a Moderator of Social Norm’s Influence: An AbstractMelnyk, Vladimir / Herpen, Erica / Fischer, Arnout / Trijp, Hans C. M. et al. | 2017
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Shoppable Videos Are In: How Do Consumers Respond?Ertekin, Selcuk et al. | 2017
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Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!Key, Martin / Clark, Terry / Feng, Sophia / Ferrell, O.C. / Price, Linda / Stewart, David / Rajaratnam, Daniel et al. | 2017
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Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An AbstractLabrecque, Lauren I. / Swani, Kunal et al. | 2017
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An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source CredibilitySyrdal, Holly A. / Bok, Stephen et al. | 2017
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Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale—An AbstractKessenbrock, Andreas / Köcher, Sören / Holzmüller, Hartmut et al. | 2017
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An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended AbstractMoradi, Masoud / Dass, Mayukh / Pedada, Kiran et al. | 2017
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A Brand Loyalty and Attachment-Based Bayesian Brand Choice ModelSardashti, Hanieh / Calantone, Roger et al. | 2017
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Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An AbstractGifford, Roy / Newmeyer, Casey E. et al. | 2017
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Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke BottlesLangner, Sascha / Schmidt, Steffen / Hennigs, Nadine / Karampournioti, Evmorfia / Albertsen, Levke et al. | 2017
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Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An AbstractFresneda, Jorge / Swaminathan, Srinivasan et al. | 2017
- 635
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Abstract: The Effect of Online Daily Deal Promotions on Consumer Discounting of DiscountsCarlson, Jeffrey R. / Kukar-Kinney, Monika et al. | 2017
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Drivers of Prices for Extended Product Warranties: An Extended AbstractEstelami, Hooman / Maeyer, Peter / Estelami, Nicholas et al. | 2017
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Reputation Signals and Their Influence on Participation in an Online Community: An Extended AbstractHanson, Sara / Jiang, Lan / Dahl, Darren et al. | 2017
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The Effect of Others’ Participation on Charitable Behavior: Bandwagon or Bystander? An AbstractMukherjee, Ashesh / Lee, Seung Yun et al. | 2017
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Encouraging the Give-and-Take Mentality: An Examination of Factors Influencing Reciprocity in Online Health Communities (An Abstract)Mpinganjira, Mercy et al. | 2017
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Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)Hayran, Ceren / Anik, Lalin / Gürhan-Canli, Zeynep et al. | 2017
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Healthy Eating Promotion: Translating Consumer Expectations into CSR Strategies (An Abstract)Nieroda, Marzena / McGoldrick, Peter et al. | 2017
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Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)Rahman, Mahabubur / Rodríguez-Serrano, María Ángeles / Lambkin, Mary et al. | 2017
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The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended AbstractKraesgenberg, Anne-Lotte / Beldad, Ardion D. / Hegner, Sabrina M. et al. | 2017
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How Does Scandal Affect the Celebrity-Endorsed Brand?Huang, Jianping Coco et al. | 2017
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Event Word of Mouth: An AbstractScheinbaum, Angeline Close / Krishen, Anjala / Lough, Nancy et al. | 2017
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Extended Abstract: When Higher Product Reviews Reduce Purchase LikelihoodFennell, Patrick / Pongpatipat, Chatt et al. | 2017
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Abstract: Travel Talk, eWOM Across Multiple CulturesFoster, Tim / Styvén, Maria Ek / Wallström, Åsa / Engström, Anne et al. | 2017
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Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)Shirdastian, Hamid / Laroche, Michel et al. | 2017
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Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An AbstractLefebvre, Sarah / Biswas, Dipayan et al. | 2017
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The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An AbstractRuzeviciute, Ruta / Kamleitner, Bernadette / Biswas, Dipayan et al. | 2017
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Disneyland in B2B? Toward Physical Brand Worlds in Industrial MarketingÖsterle, Benjamin / Kuhn, Marc M. et al. | 2017
- 743
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Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People ManagementWilliams, Claire Hookham / Davis, Amy et al. | 2017
- 749
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The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase IntentionMourad, Siham / Valette-Florence, Pierre et al. | 2017
- 765
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How Do Consumers Update Store Price Perceptions?Mägi, Anne W. / Gunnarsson, Jonas / Rosengren, Sara et al. | 2017
- 777
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The Impact of Perceived Point of Sale Experience: An AbstractMaity, Devdeep et al. | 2017
- 779
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Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract)Rokonuzzaman, Md / Paswan, Audhesh et al. | 2017
- 783
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Money Isn’t Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty: An AbstractHeix, Sabrina / Cziehso, Gerrit Paul et al. | 2017
- 785
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When Do Investments in the Supplier–Buyer Relationship Generate Optimal Profits? From the Relationship Life Cycle PerspectiveLiu, Dong et al. | 2017
- 801
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Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase: An AbstractYang, Sujin / Lee, Yun Jung et al. | 2017
- 803
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The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended AbstractKuo, Hsiao-Ching et al. | 2017
- 809
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I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental CauseHuertas, Melby Karina Zuniga / Hanna, Eduardo / Souza, Warton Da Silva / Uliana, Nelson / Syllos, Luis Gustavo et al. | 2017
- 821
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Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended AbstractGupta, Sudhanshu / Agrawal, Richa et al. | 2017
- 831
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Structured Abstract: An Integration of the Curative International Marketing ConstructCzinkota, Michael R. / Kaufmann, Hans Rüdiger et al. | 2017
- 837
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A Meta-analysis on Subsidiary ExitCoudounaris, Dafnis N. et al. | 2017
- 861
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International Retail Expansion: What’s Ahead?—An AbstractDimitrova, Boryana V. / Rosenbloom, Bert / Andras, Trina Larsen et al. | 2017
- 865
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Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination ContextNazifi, Amin / El-Manstrly, Dahlia et al. | 2017
- 867
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Do Attributes of Patient Satisfaction Affect Word-of-Mouth Communication?Upadhyay, Soumya / Powers, Thomas L. et al. | 2017
- 879
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Does Wine Price Percent Change Relate to an Expert Third Party Opinion? A Quick Look at One of the Gurus of Wine Ratings—An AbstractBushardt, Christian et al. | 2017
- 883
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Customer Online Revenge Behavior: A Cross-Cultural Examination—A Structured AbstractObeidat, Zaid / Xiao, Sarah Hong / Iyer, Gopalkrishnan R. et al. | 2017
- 889
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How China’s “Double-Eleven” Day Challenges Confucianism: An AbstractZhou, Wenkai / Lee, Yu-Feng L. / Hyman, Michael R. et al. | 2017
- 891
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Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) AbstractAmir, Huma / Rizvi, Wajid et al. | 2017
- 897
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Measuring Confucian Ethics: Scale Development and Validation—An AbstractWang, Xingyuan / Li, Fuan / Sun, Qin et al. | 2017
- 901
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Skilled Intuition and Selling Performance: An AbstractHall, Zachary R. / Sujan, Harish / Ahearne, Michael et al. | 2017
- 903
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Abstract: Mirroring the Boss: Influence of Ethical Leadership on Salesperson Ethical Behavior and PerformanceBadrinarayanan, Vishag / Ramachandran, Indu / Madhavaram, Sreedhar et al. | 2017
- 905
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Investigating the Antecedents of Affiliate Control System: An AbstractYang, Zhen / Li, Zhengjie / Rosenbloom, Bert et al. | 2017
- 909
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The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An AbstractSzocs, Courtney / Lefebvre, Sarah et al. | 2017
- 911
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Retailers’ Resistance Towards Radical Innovations in the Baby Nutrition Market—An Empirical Study: An AbstractHofe, Moritz / Samulewicz, Christian / Heix, Sabrina / Ruffer, Stefan et al. | 2017
- 913
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The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An AbstractAdams, Carmen / Doucé, Lieve et al. | 2017
- 915
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A View to a Choice: Can Displaying a Healthy Item to the Left (Versus Right) of an Unhealthy Item Nudge Healthier Choices?—An AbstractRomero, Marisabel / Biswas, Dipayan et al. | 2017
- 919
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Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)Saint Clair, Julian K. / Hamilton, Mitchell / Bennett, Delancy et al. | 2017
- 925
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Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)Schmidt, Jessica / Albinsson, Pia A. et al. | 2017
- 931
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Insights from a Policy Delphi on the Future of the Sharing EconomyGruber, Verena et al. | 2017
- 945
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Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An AbstractParker, Janna M. / Alford, Bruce L. et al. | 2017
- 947
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Smiling and Keeping Busy Near the Entrance of the Store? What Works for Hailers and What Doesn’t: An Extended AbstractMusgrove, Carolyn Findley / Franke, George R. / Reynolds, Kristy E. et al. | 2017
- 953
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The Influence of Customer Product Ratings on Purchase Decisions: An AbstractKüsgen, Sarah / Köcher, Sören et al. | 2017
- 957
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Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An AbstractPantoja, Felipe / Bakpayev, Marat / Rossi, Patricia / Yoon, Sukki et al. | 2017
- 959
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Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand GoodsHu, Jing / Ackerman, David S. et al. | 2017
- 965
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Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer ProfilesLee, Dong Hwan et al. | 2017
- 971
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A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior: A Structured AbstractChang, Kuei-Feng / Yang, Hao-Wei et al. | 2017
- 979
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Don’t Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract)Martin, William C. et al. | 2017
- 985
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Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies—An AbstractSierra, Jeremy J. / Hyman, Michael R. / Turri, Anna M. et al. | 2017
- 989
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Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: AbstractGardner, Jennifer / Nichols, Bridget Satinover et al. | 2017
- 991
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Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An AbstractPeasley, Michael C. / Coleman, Joshua T. / Narcum, John A. et al. | 2017
- 993
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Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured AbstractJoo, Soyoung et al. | 2017
- 999
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Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)Beckmann, Malin / Noll, Florentine / Berndt, Adele et al. | 2017
- 1003
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Special Session: Unveiling the Magic of Storytelling in MarketingNowlin, Edward L. / Germelmann, Claas Christian et al. | 2017
- 1013
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Special Session: Learning About the Magic of Publishing Using Bibliometric and Content AnalysisBlair, A. et al. | 2017
- 1019
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How Power Affects Consumers’ Tipping Behavior: An Extended AbstractLee, Jeonggyu / Rafieian, Hoori / Aggarwal, Anubhav / Korschun, Daniel et al. | 2017
- 1025
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Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers: An AbstractHackeradt, Ines / Toporowski, Waldemar et al. | 2017
- 1027
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Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured AbstractHolmes, Yvette M. / Beitelspacher, Lauren Skinner / Hochstein, Bryan / Bolander, Willy et al. | 2017
- 1035
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The Personal Value Structures of Rally Spectators and Rally Team MembersRasku, Risto / Turco, Douglas Michele et al. | 2017
- 1049
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The Role of Pride in Retaining Sport Event Volunteers—An AbstractGroza, Mya Pronschinske / Groza, Mark D. / Barral, Luis Miguel / Rodero, Jose Antonio et al. | 2017
- 1051
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Effects of Social Media on Consumers’ Sports Brand Experiences and LoyaltyMunnukka, Juha / Karjaluoto, Heikki / Mahlamäki, Tommi / Hokkanen, Ville et al. | 2017
- 1065
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Cause-Related Sports Marketing: The Role of League–Cause Fit and Team Imagery in Advertising Promotions: AbstractNichols, Bridget Satinover / Cobbs, Joe / Raska, David et al. | 2017
- 1069
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Structured Abstract: The Magic of Making More from Less—Price Discounting, Logistics, and Improved Cash Conversion CycleHansen, Jared M. et al. | 2017
- 1075
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Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended AbstractKapelianis, Dimitri / Mtshemla, Nosipho / Munoobhai, Sharika et al. | 2017
- 1079
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Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An AbstractKarimi, Sahar et al. | 2017
- 1081
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Structured Abstract: Entrepreneurship Opportunities for Women and Minorities: Evidence from Franchise IndustriesRast, Rebecca / Gleiberman, Aaron / Dant, Rajiv et al. | 2017
- 1089
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Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An AbstractRojas-Méndez, José I. / Chapa, Sindy et al. | 2017
- 1091
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When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs—An AbstractSierra, Jeremy J. / Taute, Harry A. / Carter, Larry et al. | 2017
- 1093
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Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian ConsumersJain, Varsha / Schultz, Don et al. | 2017
- 1103
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Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree ProgramJubinville, Kimberly Bogle / Lynch, Andy et al. | 2017
- 1111
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Abstract: Factors Influencing the Unethical Behavior of Business PeopleBoes, Adam / Vos, Duncan / Lehnert, Kevin / Benet, Suzeanne et al. | 2017
- 1115
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Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An AbstractCarlson, Les / Dorsch, Michael J. / Haytko, Diana / Norberg, Patricia / Ortinau, David J. et al. | 2017
- 1121
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Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage LensAppan, Radha / Madhavaram, Sreedhar et al. | 2017
- 1123
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Abstract: Firm-Level Technology Adoption Processes—A Qualitative InvestigationGraham, Kenneth W. / Moore, Robert S. et al. | 2017
- 1125
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Discovering Magic of Mobile Technology in Business: Strategic Marketing PerspectiveBolat, Elvira et al. | 2017
- 1139
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Revisiting the Marketing Capabilities from an Adaptive Perspective: An AbstractPolat, Volkan / Akgün, Ali E. et al. | 2017
- 1143
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Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured AbstractWang, Shih-Ju / Liaw, Chong Jin Edmund / Huang, Heng-Chiang et al. | 2017
- 1147
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Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical ContributionFerreira, Daniela Abrantes et al. | 2017
- 1153
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User’s Self-Expression in Augmented Reality: An AbstractPoushneh, Atieh et al. | 2017
- 1157
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Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers’ Attributional Search: A Structured AbstractHeld, Johanna / Stieler, Maximilian / Germelmann, Claas Christian et al. | 2017
- 1165
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Framing Business Sustainability Efforts Through TimeSvensson, Göran / Høgevold, Nils M. et al. | 2017
- 1167
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Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry: An AbstractPonder, Nicole / Worthy, Sheri L. / Lueg, Jason E. et al. | 2017
- 1169
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Cross-Cultural Validation of the Perceived Brand Greenness ScaleRaja, Sowmya / Agrawal, Richa et al. | 2017
- 1187
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Is Not That She Is a Bad Person, but Something Is Probably Wrong: An Extended AbstractYamim, Amanda Pruski / Borges, Adilson / Jochims, Bruna Keller et al. | 2017
- 1193
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An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured AbstractHopkins, Christopher D. / Shanahan, Kevin / Hood, Karen M. / White, Allyn et al. | 2017
- 1199
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Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective—An AbstractJain, Varsha / Merchant, Altaf / Roy, Subhadip / Ford, John B. et al. | 2017
- 1201
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The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising ImageryMayer, James Mark / Peev, Plamen et al. | 2017
- 1215
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The Impact of Adding “Active” White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured AbstractSharma, Nazuk / Varki, Sajeev et al. | 2017
- 1221
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A Simple Design on a Stressful Day? The Interplay of Cognitive Depletion and Product Design: An AbstractGrein, Marcel / Wiecek, Annika / Overlack, Ramona / Wentzel, Daniel et al. | 2017
- 1223
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The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended AbstractBambauer-Sachse, Silke / Heinzle, Priska et al. | 2017
- 1229
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Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette PackagesHennigs, Nadine / Schmidt, Steffen / Langner, Sascha / Karampournioti, Evmorfia / Albertsen, Levke et al. | 2017
- 1231
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IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An AbstractChang, Chun-Tuan / Yeh, Wei-Cheng / Lin, You et al. | 2017
- 1235
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Evolution of Interactivity from B2C to C2C: Exploring Flow Theory and WOM—An AbstractLee, Yun Jung / Yang, Sujin et al. | 2017
- 1237
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Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An AbstractGironda, John / Petrescu, Maria / Korgaonkar, Pradeep K. et al. | 2017
- 1239
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An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review TrustworthinessDong, Beibei / Li, Mei et al. | 2017
- 1247
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Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended AbstractUlusoy, Ebru / Baruca, Arne et al. | 2017
- 1253
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Millions for Marcom, but Not One Cent for Research: A Structured AbstractHall, Kenneth D. / Kim, Jung Seek et al. | 2017
- 1259
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Motivation and Active Learning to Improve Student Performance: An Extended AbstractZahay, Debra / Kumar, Archana / Trimble, Carrie et al. | 2017
- 1265
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The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone CourseKaufman, Peter / Lambert, Chiharu Ishida / Donovan, Leigh Anne / Kaufman, Kristina et al. | 2017
- 1277
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Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar—An AbstractEspinosa, Jennifer A. / Krey, Nina / Monahan, Lisa / Ortinau, David J. et al. | 2017
- 1281
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Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An AbstractMoriuchi, Emi / Chung, Christina et al. | 2017
- 1283
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Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective—An AbstractPitt, Christine / Treen, Emily / Pitt, Leyland / Vella, Joseph et al. | 2017
- 1285
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Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An AbstractZhang, Chun / Laroche, Michel / Richard, Marie-Odile et al. | 2017
- 1287
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Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiracial Advertisements, an Extended AbstractPaulson, Erika L. / Dugan, Riley G. / Pan, Yue et al. | 2017
- 1293
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Hierarchical Structure of Brand AuthenticityKososki, Maiara / Prado, Paulo Henrique Muller et al. | 2017
- 1307
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Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in IndiaJain, Varsha / Pich, Christopher / Ganesh, B. E. / Armannsdottir, Guja et al. | 2017
- 1315
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Developing a Scale to Measure University Brand Heritage: An AbstractRose, Mei / Rose, Gregory / Merchant, Altaf et al. | 2017
- 1319
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A Conceptual Framework of Organizational Orientation Antecedents of Sales and Operations PlanningQi, Ji / Ellinger, Alexander E. et al. | 2017
- 1331
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Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness—An AbstractFresneda, Jorge / Gefen, David et al. | 2017
- 1333
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Toward Resolving the Reflective-Formative Measurement Debate: Theoretical Framework and an Empirical Investigation—An AbstractAgarwal, James / Osiyevskyy, Oleksiy et al. | 2017
- 1337
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How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An AbstractFerguson, Graham / Megehee, Carol M. / Woodside, Arch G. et al. | 2017
- 1339
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Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?—An AbstractFukutomi, Gen / Kuroiwa, Kenichiro / Kotani, Keiko et al. | 2017
- 1341
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Which Dimension of Brand Globalness Matters in Advertisements? An Extended AbstractBambauer-Sachse, Silke et al. | 2017
- 1349
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Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online ContextPandey, Jyoti / Sadh, Ashish / Billore, Aditya et al. | 2017
- 1359
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The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences: An AbstractHsu, Liwu / Briggs, Elten / Landry, Timothy et al. | 2017
- 1361
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Customer Experience Management Practices: A Systematic Literature Review (Abstract)Arkadan, Farah / Macdonald, Emma K. / Wilson, Hugh N. et al. | 2017
- 1363
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Structured Abstract: Social Irritants—Small Things with Large ConsequencesThoeni, Andrew / Choi, Youngtae et al. | 2017
- 1371
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Self-Expansion in Experiential Consumption: An AbstractPelletier, Mark J. / Collier, Joel E. et al. | 2017
- 1375
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Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis: A Structured AbstractHundt, Michael / Jansen, Hans Christian / Olbrich, Rainer et al. | 2017
- 1383
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Persistent Innovation and Firm Orientations: A Conceptual Framework—An AbstractMadhavaram, Sreedhar / Bicen, Pelin et al. | 2017
- 1385
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Strategic Orientations, Knowledge Stock, and Ambidexterity: A Study of Firm-Wide Behavior and Consequences—An AbstractRamachandran, Indu / Badrinarayanan, Vishag / Lengnick-Hall, Cynthia et al. | 2017
- 1387
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Viewing Organizational Commitment Through the Lens of Customization: An AbstractGlinka, Jennifer / Enke, Margit / Kasper-Brauer, Kati / Sarstedt, Marko et al. | 2017
- 1391
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A Customer Perspective of Online Reputation: Some Antecedents and ConsequencesYouness, Chebli / Valette-Florence, Pierre et al. | 2017
- 1401
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Shared-Value or Mere Commercialization? Factors That Influence Perceptions of Collaborative Product Development: An AbstractCook, Laurel A. et al. | 2017
- 1405
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Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An AbstractFresneda, Jorge / Gefen, David et al. | 2017
- 1407
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An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured AbstractChristopher, Morgan Victoria / Marder, Ben et al. | 2017
- 1413
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Structured Abstract: Political Campaigning on Twitter—The Use of Language, Message Tone, and Implications for Political Marketing Communication from the UK General Election 2015Houghton, David / Hamdan, Zeina Abu / Marder, Ben et al. | 2017
- 1423
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Art, Tourism Experience, and Consumer Metaphoria: Extended AbstractElliot, Esi A. / Markos, Ereni et al. | 2017
- 1429
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Name It as a Sub-brand! Event Marketing from Brand Architecture Perspective: An AbstractSu, Yiran / Kunkel, Thilo / King, Ceridwyn et al. | 2017
- 1431
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Sports Team Brand-Equity Index: A New Measurement—An (Extended) AbstractYousaf, Anish / Gupta, Anil / Mishra, Abhishek et al. | 2017
- 1439
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Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract)Yuksel, Mujde / Miller, Elizabeth / Iyer, Easwar et al. | 2017
- 1441
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What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An AbstractHolte, Nora Paehler / Gless, Fabian / Knapp, Ann-Kristin / Riehl, Utz / Hennig-Thurau, Thorsten et al. | 2017
- 1443
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Why Do We Watch Sequels? A Qualitative Exploration from India (Structured Abstract)Roy, Subhadip / Bagdare, Shilpa et al. | 2017
- 1449
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Structured Abstract: Esporte Interativo—Building a Platform for Sports Fans in BrazilFerreira, Daniela Abrantes / Chimenti, Paula Castro P. de Souza et al. | 2017
- 1455
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Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured AbstractJoo, Soyoung / Koo, Jakeun et al. | 2017
- 1463
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Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? AbstractMcGoldrick, Peter J. / Liu, Chihling et al. | 2017
- 1465
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Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand AttachmentSchmidt, Steffen / Langner, Sascha / Hennigs, Nadine / Albertsen, Levke / Karampournioti, Evmorfia / Rothensee, Matthias et al. | 2017
- 1467
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Phenomenology and Ethnomethodology as Interpretive Research Perspectives for Complex Service Features: An AbstractBrambilla, Flávio Régio / Júnior, Eduardo Basso et al. | 2017
- 1471
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Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language PreferenceBell, Monique / Puzakova, Marina et al. | 2017
- 1475
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Consuming Foreign Cultural Products: An Exploratory Study of Country-of-Origin Effects on Korean Popular Culture Consumption in TaiwanYang, Kenneth C. C. / Kang, Yowei et al. | 2017
- 1487
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Service Encounters with Immigrant Customers: A Qualitative Study—AbstractSichtmann, Christina / Patak, Peter et al. | 2017
- 1489
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Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks—A Structured AbstractRobson, Julie / Ashraf, Samreen / Abdullrahim, Najat et al. | 2017
- 1497
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Cultural Orientation and Culture Consumption Outcomes: Comparing Immigrants from the Former Soviet Union to Israel and Germany—An AbstractDose, David / Walsh, Gianfranco / Ruvio, Ayalla A. / Segev, Sigal et al. | 2017
- 1499
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Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and EthnocentrismDogan, Merve / Yaprak, Attila et al. | 2017
- 1513
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An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An AbstractLicsandru, Tana Cristina / Cui, Charles Chi et al. | 2017