Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting (Englisch)
- Neue Suche nach: Kowalczyk, Liliana
- Neue Suche nach: Breugelmans, Els
- Neue Suche nach: Campo, Katia
- Neue Suche nach: Martinez-Lopez, Francisco J.
- Neue Suche nach: Gázquez-Abad, Juan Carlos
- Neue Suche nach: Breugelmans, Els
- Neue Suche nach: Kowalczyk, Liliana
- Neue Suche nach: Breugelmans, Els
- Neue Suche nach: Campo, Katia
In:
Advances in National Brand and Private Label Marketing
: Seventh International Conference, 2020
;
Kapitel: 4
;
30-38
;
2020
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting
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Weitere Titelangaben:Springer Proceed. Business, Economics
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Beteiligte:Martinez-Lopez, Francisco J. ( Herausgeber:in ) / Gázquez-Abad, Juan Carlos ( Herausgeber:in ) / Breugelmans, Els ( Herausgeber:in ) / Kowalczyk, Liliana ( Autor:in ) / Breugelmans, Els ( Autor:in ) / Campo, Katia ( Autor:in )
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Kongress:International Conference on Advances in National Brand and Private Label Marketing ; 2020 ; Barcelona, Spain
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Erschienen in:Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 ; Kapitel: 4 ; 30-38
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Verlag:
- Neue Suche nach: Springer International Publishing
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Erscheinungsort:Cham
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Erscheinungsdatum:14.05.2020
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Format / Umfang:9 pages
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ISBN:
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ISSN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
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