Applicability of Keller’s brand equity model in the B2B chemical market (Englisch)
Freier Zugriff
- Neue Suche nach: Sinčić Ćorić, Dubravka
- Neue Suche nach: Jelić, Domagoj
- Neue Suche nach: Sinčić Ćorić, Dubravka
- Neue Suche nach: Jelić, Domagoj
In:
Economic Research-Ekonomska Istraživanja
;
28
, 1
;
1006-1017
;
2015
- Aufsatz (Zeitschrift) / Elektronische Ressource
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Titel:Applicability of Keller’s brand equity model in the B2B chemical market
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Beteiligte:Sinčić Ćorić, Dubravka ( Autor:in ) / Jelić, Domagoj ( Autor:in )
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Erschienen in:Economic Research-Ekonomska Istraživanja ; 28, 1 ; 1006-1017
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Verlag:
- Neue Suche nach: Routledge
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Erscheinungsdatum:01.01.2015
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Format / Umfang:12 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 28, Ausgabe 1
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Editorial Board| 2015
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Corrigendum| 2015