Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age (Englisch)
- Neue Suche nach: Batat, Wided
- Neue Suche nach: Batat, Wided
In:
Journal of Strategic Marketing
;
32
, 2
;
101-113
;
2024
- Aufsatz (Zeitschrift) / Elektronische Ressource
-
Titel:Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age
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Beteiligte:Batat, Wided ( Autor:in )
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Erschienen in:Journal of Strategic Marketing ; 32, 2 ; 101-113
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Verlag:
- Neue Suche nach: Routledge
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Erscheinungsdatum:17.02.2024
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Format / Umfang:13 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis – Band 32, Ausgabe 2
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