Viral Advertising (Englisch)
A Conceptualization
- Neue Suche nach: Eckler, Petya
- Neue Suche nach: Rodgers, Shelly
- Neue Suche nach: Cheng, Hong
- Neue Suche nach: Eckler, Petya
- Neue Suche nach: Rodgers, Shelly
In:
The Handbook of International Advertising Research
;
184-202
;
2014
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ISBN:
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:Viral Advertising
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Untertitel:A Conceptualization
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Beteiligte:
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Erschienen in:
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Verlag:
- Neue Suche nach: John Wiley & Sons Inc
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Erscheinungsort:Hoboken, NJ
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Erscheinungsdatum:28.02.2014
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Format / Umfang:19 pages
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ISBN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
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Name Index| 2014
- 1
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Subject Index| 2014
- 1
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International Advertising ResearchMiracle, Gordon E. et al. | 2014
- 32
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Research Methods for International Advertising StudiesTaylor, Charles R. / Ford, John B. et al. | 2014
- 49
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The Economic Effects of AdvertisingJones, John Philip et al. | 2014
- 78
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Research on Transnational Advertising AgenciesKim, Kwangmi Ko et al. | 2014
- 95
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Account PlanningPatwardhan, Padmini / Patwardhan, Hemant et al. | 2014
- 111
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The State of Research on Media Planning, Buying, and SellingCheong, Yunjae et al. | 2014
- 125
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International and Cross‐Cultural Consumer BehaviorMooij, Marieke de et al. | 2014
- 149
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Magazines and International AdvertisingFrith, Katherine / Karan, Kavita et al. | 2014
- 161
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New Media and International AdvertisingWei, Ran et al. | 2014
- 184
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Viral AdvertisingEckler, Petya / Rodgers, Shelly et al. | 2014
- 203
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International Advertising CreativitySasser, Sheila L. et al. | 2014
- 238
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Visual Rhetoric and International AdvertisingPhillips, Barbara J. / McQuarrie, Edward F. et al. | 2014
- 251
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International Advertising StrategyMarshall, Stephen W. / Roberts, Marilyn S. et al. | 2014
- 271
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Cultural Messages in International AdvertisementsZhang, Yuan et al. | 2014
- 299
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Gender‐Role Portrayals in International AdvertisingShaw, Ping / Eisend, Martin / Tan, Yue et al. | 2014
- 313
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Attention and Memory Effects of Advertising in an International ContextRajabi, Mahdi / Dens, Nathalie / Pelsmacker, Patrick De et al. | 2014
- 338
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A Close Look at Research on Sex Appeal AdvertisingLiu, Fang et al. | 2014
- 353
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Celebrity Endorsement and International AdvertisingLee, Wei‐Na / Um, Nam‐Hyun et al. | 2014
- 375
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International BrandingLi, Fengru et al. | 2014
- 393
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International Advertising Law and RegulationPetty, Ross D. et al. | 2014
- 414
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International Research on Advertising and ChildrenChan, Kara et al. | 2014
- 434
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Social Responsibility in International AdvertisingNan, Xiaoli / Paek, Hye‐Jin et al. | 2014
- 455
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Integrated Marketing Communication ResearchSchultz, Don E. / Kim, Ilchul / Kang, Kyoungsoo et al. | 2014
- 484
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Sibling RivalryDeSanto, Barbara / Matthews, Curtis B. et al. | 2014
- 510
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Now Starring Brand XNelson, Michelle R. / Vilela, Alexandra M. et al. | 2014
- 529
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International Sponsorship ResearchBloxsome, Ellen L. / Brown, Mark R. / Pope, Nigel K. Ll. / Voges, Kevin E. et al. | 2014
- 554
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Political Advertising in International ComparisonHoltz‐Bacha, Christina et al. | 2014
- 575
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International Advertising EducationHachtmann, Frauke et al. | 2014
- i
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Front Matter| 2014