Identify What Works by Letting the Competition Do the Work (Englisch)
- Neue Suche nach: Moskowitz, Howard R.
- Neue Suche nach: Reisner, Michele
- Neue Suche nach: Lawlor, John Ben
- Neue Suche nach: Deliza, Rosires
- Neue Suche nach: Moskowitz, Howard R.
- Neue Suche nach: Reisner, Michele
- Neue Suche nach: Lawlor, John Ben
- Neue Suche nach: Deliza, Rosires
In:
Packaging Research in Food Product Design and Development
;
50-60
;
2009
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ISBN:
- Aufsatz/Kapitel (Buch) / Elektronische Ressource
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Titel:Identify What Works by Letting the Competition Do the Work
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Beteiligte:Moskowitz, Howard R. ( Autor:in ) / Reisner, Michele ( Autor:in ) / Lawlor, John Ben ( Autor:in ) / Deliza, Rosires ( Autor:in )
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Erschienen in:
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Verlag:
- Neue Suche nach: Wiley‐Blackwell
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Erscheinungsort:Oxford, UK
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Erscheinungsdatum:07.09.2009
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Format / Umfang:11 pages
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ISBN:
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DOI:
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Medientyp:Aufsatz/Kapitel (Buch)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:category appraisal—using competitor features as guides , relations between variables , letting stepwise multiple regression analysis , content analysis and up‐front work , additive constant corresponding to expected value of rating , reading results of modeling , competitive frame of packages , deconstruction and content analysis ‐ deconstructing product set into physical variables , margarine packages ‐ perceptions and rating packages on sensory and image characteristics , package designer and working with information
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Datenquelle:
Inhaltsverzeichnis E-Book
Die Inhaltsverzeichnisse werden automatisch erzeugt und basieren auf den im Index des TIB-Portals verfügbaren Einzelnachweisen der enthaltenen Beiträge. Die Anzeige der Inhaltsverzeichnisse kann daher unvollständig oder lückenhaft sein.
- 1
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A Practitioner's Guide to Research, or What You Should KnowMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 15
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Consumer Packaging: Important Functionally, but Not AttitudinallyMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 24
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Starting at the Beginning: Experimenting to Discover What Shape “Wins”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 35
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Patterns in Packages: Learning from Many Packages and Many AttributesMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 42
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A Gentle Introduction to the World of SystematicsMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 50
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Identify What Works by Letting the Competition Do the WorkMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 61
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Psychophysics and the Issue of Price/ValueMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 71
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Idea Factories: Where Do Packaging (and Other) Ideas Come from?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 85
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Defining the New Package: Specifying the Package at the Concept LevelMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 95
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What Should My Package Say?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 106
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What Concepts Tell Us versus What Packages Tell Us for the Same Product—Case History: PretzelsMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 117
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“Closing in on the Container”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 126
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Action and Reality: Using Video for the Package ExperienceMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 137
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Do Labels Make a Difference?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 149
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Understanding Nutritional Labeling: Case Study—Ice CreamMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 162
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Healthy Pasta: Nutritional Labeling and the Role of MessagesMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 177
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Emotions and Package Design—CoffeeMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 188
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Beyond the Stimulus to the “Experience”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 200
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Homo economicus Rears Its HeadMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 210
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Which Should I Choose?—Packages on the ShelfMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 219
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Response TimeMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 230
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Combining Eye Tracking with Experimental DesignMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 247
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Taking Stock and Summing UpMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 253
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IndexMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 265
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Journal of Food Processing and PreservationMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- i
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Front MatterMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009