Erscheinungsjahr
Format
Lizenz
Sprache
TIB-Lesesaalbestand
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Leveraging Brand Buzz for Shareholder Value Prediction: The Role of the Firm's Branding Strategy
British Library Conference Proceedings | 2020| -
Methoden zur Lösung grundlegender Probleme der Datenqualität in DEA-basierten Effizienzanalysen
Online Contents | 2009| -
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
Springer Verlag | 2017| -
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
Online Contents | 2017| -
The Effect of Customer Surveys on Nonrespondents’ Attitudes and Behaviors: An Abstract
Springer Verlag | 2017| -
Customer-based corporate valuation
Integrating the concepts of customer equity and shareholder valueEmerald Group Publishing | 2005| -
Doing Good After Doing Bad: Firm Value Implications of Distinct Corporate Social Responsibility Engagements
British Library Conference Proceedings | 2016| -
Any Chatter Matters: The Effects of Marketer-Generated Appeals on User Engagement and Brand Equity
British Library Conference Proceedings | 2016| -
Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings
Emerald Group Publishing | 2021| -
The service quality-satisfaction link revisited: exploring asymmetries and dynamics
Online Contents | 2009| -
The service quality-satisfaction link revisited: exploring asymmetries and dynamics
Freier ZugriffSpringer Verlag | 2009| -
The service quality-satisfaction link revisited: exploring asymmetries and dynamics
Freier ZugriffOnline Contents | 2009| -
Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage
British Library Conference Proceedings | 2018| -
Die Relevanz verhaltensorientierter Größen zur Prognose des CLV
Eine empirische Analyse im AutomobilmarktSpringer Verlag | 2007| -
Building and leveraging sports brands: evidence from 50 years of German professional soccer
Springer Verlag | 2018| -
Who’s pulling the strings?
The motivational paths from marketer actions to user engagement in social mediaEmerald Group Publishing | 2019| -
The burden of rank: The impact of preferred supplier status on excessive buyer requests
British Library Online Contents | 2018| -
Leveraging marketer-generated appeals in online brand communities
An individual user-level analysisEmerald Group Publishing | 2017| -
Question-Behavior Effect: The Role of Relationship Dynamics
British Library Conference Proceedings | 2017| -
Signals from the Echoverse: The Informational Value of Brand Buzz Dispersion
British Library Conference Proceedings | 2017| -
A Painful Break or a Never-Ending Agony? The Effects of Service Contract Divestment Approaches on Customer Revenge
British Library Conference Proceedings | 2016| -
Building and leveraging sports brands: evidence from 50 years of German professional soccer
Online Contents | 2018| -
Stand by Me: Escaping the Webrooming Dilemma Through Integrating Product Presentation Tools and Product Reviews
British Library Conference Proceedings | 2018| -
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
Springer Verlag | 2023| -
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
British Library Conference Proceedings | 2023| -
Marketing messbar machen — die wirkung von empfehlungsnetzwerken auf die marketing performance
Online Contents | 2007| -
Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention
Freier ZugriffSpringer Verlag | 2022| -
Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention
Freier ZugriffOnline Contents | 2022| -
The invisible leash: when human brands hijack corporate brands' consumer relationships
Emerald Group Publishing | 2022|
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