Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature (Englisch)
- Neue Suche nach: Kikuchi, Fumiaki
- Neue Suche nach: Kikuchi, Fumiaki
In:
Review of Marketing Science
;
21
, 1
;
327-346
;
2023
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ISSN:
- Aufsatz (Zeitschrift) / Elektronische Ressource
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Titel:Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature
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Beteiligte:Kikuchi, Fumiaki ( Autor:in )
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Erschienen in:Review of Marketing Science ; 21, 1 ; 327-346
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Verlag:
- Neue Suche nach: De Gruyter
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Erscheinungsdatum:18.09.2023
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Format / Umfang:20 pages
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ISSN:
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DOI:
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Medientyp:Aufsatz (Zeitschrift)
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Format:Elektronische Ressource
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Sprache:Englisch
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Schlagwörter:
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Datenquelle:
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Frontmatter| 2023