Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature (English)
- New search for: Kikuchi, Fumiaki
- New search for: Kikuchi, Fumiaki
In:
Review of Marketing Science
;
21
, 1
;
327-346
;
2023
-
ISSN:
- Article (Journal) / Electronic Resource
-
Title:Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature
-
Contributors:Kikuchi, Fumiaki ( author )
-
Published in:Review of Marketing Science ; 21, 1 ; 327-346
-
Publisher:
- New search for: De Gruyter
-
Publication date:2023-09-18
-
Size:20 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 21, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
-
The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention*Efendioğlu, İbrahim Halil et al. | 2023
- 17
-
Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear BrandsHavard, Cody T. / Reams, Lamar / Hutchinson, Michael et al. | 2023
- 35
-
Dynamic Formation of Quality Expectations: Theory and Empirical EvidenceFruchter, Gila E. / Reutterer, Thomas / Dickert, Stephan / Vacondio, Martina et al. | 2023
- 77
-
A Systematic Analysis of Higher Educational Content Over Social Media for Engagement OptimizationSaikia, Prakrit / Barman, Himadri et al. | 2023
- 111
-
Developing Affective Brands: Paratextualization in the Entertainment Industryde Souza-Leão, André Luiz Maranhão / Moura, Bruno Melo / Lopes, Mariana Almeida de Souza / Batista, Marília Abigail Meneses / Melo, Maria Eduarda da Mota / Santos, Juliana Francisca Dutra dos et al. | 2023
- 143
-
How Does Social Media Impact Consumers’ Sustainable Purchase Intention?Arora, Nilesh / Rana, Meghna / Prashar, Sanjeev et al. | 2023
- 169
-
Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z’s Satisfaction and LoyaltyAntoniades, Nicos et al. | 2023
- 187
-
How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email PerformanceDefau, Laurens / Zauner, Alexander / Sycik, Anna et al. | 2023
- 195
-
Marketing Journal Rankings: Active Scholar AssessmentCurrie, Russell / Pandher, Gurupdesh / Voyer, Peter et al. | 2023
- 245
-
Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?Ettis, Saïd Aboubaker et al. | 2023
- 271
-
Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHPSekandari, Elham / Aghaei, Iman et al. | 2023
- 295
-
The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective CommitmentAli, Ahmed Hassaan / Song, Jing et al. | 2023
- 327
-
Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product NatureKikuchi, Fumiaki et al. | 2023
- i
-
Frontmatter| 2023