Electronic Commerce Research
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
Table of contents
- 1359
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Introduction: Special Issue on digital marketing and eCommerceMartinez, Luis F. / Martínez-López, Francisco J. / Westland, J. Christopher et al. | 2023
- 1361
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PLS PapersWestland, J. Christopher et al. | 2023
- 1367
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Customers’ motives to co-create in smart services interactionsRoy, Sanjit K. / Singh, Gaganpreet / Hatton, Corey et al. | 2023
- 1401
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Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industryHoang, Duc / Kousi, Sofia / Martinez, Luis F. et al. | 2023
- 1429
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An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the adAmaro, Ana Cláudia / Martinez, Luisa M. / Ramos, Filipe R. et al. | 2023
- 1459
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Antecedents and consequences of the key opinion leader status: an econometric and machine learning approachPing, Yanni / Hill, Chelsey / Zhu, Yun et al. | 2023
- 1485
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Be constantly different! How to manage influencer authenticityZniva, Robert / Weitzl, Wolfgang J. / Lindmoser, Christina et al. | 2023
- 1515
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Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sectorKoch, Christian / Hartmann, Michael et al. | 2023
- 1539
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Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?Hellemans, Johan / Willems, Kim / Brengman, Malaika et al. | 2023
- 1565
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A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong KongNg, Mark / Law, Monica / Lam, Lubanski et al. | 2023
- 1591
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loopSuh, Taewon / Lee, Sang Bong et al. | 2023
- 1621
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Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actionsLages, Luis Filipe / Catarino, Nuno / Gomes, Emanuel et al. | 2023
- 1665
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An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisementZahmati, Majid / Azimzadeh, Seyed Morteza / Sotoodeh, Mohammad Saber et al. | 2023
- 1677
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Magic mirror on the wall: Cross-buying at the point of saleSchultz, Carsten D. / Gorlas, Björn et al. | 2023
- 1701
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Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platformHan, Qiwei / Lucas, Carolina / Aguiar, Emila et al. | 2023
- 1731
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Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River DeltaLin, Yumei / Li, Chenghan et al. | 2023
- 1753
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The impact of social media input intensity on reward-based crowdfunding performance: evidence from ChinaJiang, Cuixia / Han, Ranran / Xu, Qifa et al. | 2023
- 1775
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Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-healthZhang, Jilong / Zhang, Jin / Wang, Kanliang et al. | 2023
- 1807
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What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneityHe, Feifei / Sun, Chunhua / Liu, Yezheng et al. | 2023
- 1829
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Real-time user clickstream behavior analysis based on apache storm streamingPal, Gautam / Atkinson, Katie / Li, Gangmin et al. | 2023
- 1861
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A product strategy for daily deal campaigns utilizing demand expansion and consumer leakageTang, Yao et al. | 2023
- 1885
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Implications of e-tailers’ transition from reselling to the combined reselling and agency sellingFu, Feng / Chen, Shuangying / Yan, Wei et al. | 2023
- 1921
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The processing of native advertising compared to banner advertising: an eye-tracking experimentDe Keyzer, Freya / Dens, Nathalie / De Pelsmacker, Patrick et al. | 2023
- 1941
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Effect of a new potential supplier on business to business negotiations performance: evidence-based analysisDelina, Radoslav / Olejarova, Renata / Doucek, Petr et al. | 2023
- 1971
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Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platformsSanchez-Loor, Daniel A. / Chang, Wei-Shiun et al. | 2023