Concrete Versus Abstract Thought: The Effect of Culture on Imagery Generation (English)
- New search for: Liang, B.
- New search for: Liang, B.
In:
AMA winter educators' conference
;
305-306
;
2007
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ISBN:
- Conference paper / Print
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Title:Concrete Versus Abstract Thought: The Effect of Culture on Imagery Generation
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Contributors:Liang, B. ( author )
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Conference:AMA winter educators' conference ; 2007 ; San Diego, Calif
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Published in:AMA winter educators' conference ; 305-306AMA EDUCATORS PROCEEDINGS ; 18 ; 305-306
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Publisher:
- New search for: American Marketing association
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Place of publication:Chicago
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Publication date:2007-01-01
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Size:2 pages
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ISBN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Keywords:
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Source:
© Metadata Copyright the British Library Board and other contributors. All rights reserved.
Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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Integrating the Technological Resources of the Online Learning Environment with the VAK Learning-Styles Model to Foster Student LearningWhiteley, T.R. et al. | 2007
- 10
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Web Courses for On-Campus Students: An Online Principles Course for Non-MajorsPing, R. et al. | 2007
- 18
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An Exploratory Investigation of the Impact Study Time and Study Habits Have on Academic Performance of College StudentsNonis, S.A. / Relyea, C. / Hudson, G.I. et al. | 2007
- 20
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A Belief Updating Perspective of Combining Information from Sequential Multiple Sources: Do Past Agreements Matter?Biswas, D. / Lalwani, A.K. et al. | 2007
- 22
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Categorizing the Potential and Value of WOM-Referrals: Towards a Comprehensive Typology of Social InfluencersWiedmann, K.-P. / Hennigs, N. / Langner, S. et al. | 2007
- 25
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Who Is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand EvangelismMatzler, K. / Pichler, E.A. / Hemetsberger, A. et al. | 2007
- 33
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The Emergent Knowledge Systems and Co-Shaping of Innovative Tools for Life Science Explorations: The Analysis on the Formation of a Research Tool Kit MarketHu, Y. / McLoughlin, D. et al. | 2007
- 35
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Discovering Value Perceptions of Mobile Services with Critical Incident Technique (CIT)Pura, M. / Gummerus, J. et al. | 2007
- 44
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Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and AcademicsSchumann, J.H. / Keller, N.V. / Wangenheim, F.V. / Holzmuller, H.H. et al. | 2007
- 46
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The Impact of Articulation and Audience Participation on the Evaluation of Incongruent SponsorshipsWentzel, D. / Tomczak, T. / Coppetti, C. et al. | 2007
- 48
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Effectiveness of Sponsorship Communications: A Conceptual Framework Predicting Explicit and Implicit MemoryStoyle, C.M. / Cornwell, T.B. et al. | 2007
- 50
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Global Brand Equity Model: Combining Customer-Based with Product-Market Outcomes ApproachesWang, H. / Wei, Y. / Yu, C. / Zhao, P. et al. | 2007
- 51
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When Not to Say You're Sorry: An Examination of the Negative Outcomes of ApologiesRichards, K. / Walker, D. et al. | 2007
- 53
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Consumers' Perceptions of Firms Employing Counter-Stereotypical Service Providers: Making a Case for a Gender Diverse Work ForceFolkes, V.S. / Matta, S. et al. | 2007
- 55
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Jaycustomer Behavior and Its Effects on Target Customers' Cognitive and Emotional ResponsesJou, J. / Yang, C.M. et al. | 2007
- 57
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The Effects of Regulatory Focus on Romantic Couples' Gift Giving BehaviorsNguyen, H.P. / Munch, J.M. et al. | 2007
- 59
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Reasons Behind Body Art Adoption: What Motivates Young Adults to Acquire TattoosPentina, I. / Spears, N. / Sager, J. et al. | 2007
- 61
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The Role of Fantasy in Experiential Marketing: Negotiating and Co-Creating the Renaissance Festival ExperienceLanier, C.D. et al. | 2007
- 63
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Looking Ahead to Greener Pastures? An Examination of Consumer's Intentions to Engage in Funeral PlanningKemp, E. / Kopp, S.W. et al. | 2007
- 66
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Increasing the U.S. Retirement Savings Rate: The Influence of Individual Traits, Self Theory, and Perceptual BiasesEllen, P.S. / Wiener, J.L. / Bone, P.F. et al. | 2007
- 68
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The Moderating Impact of Price Controls on Buyers' Use of Reference Price in Service MarketsBoyd, D.E. et al. | 2007
- 69
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International Country Segmentation: Comparative Cluster Analysis Over Three Time PeriodsBudeva, D. et al. | 2007
- 71
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Delivering Superior Value Through Global Integration Strategies: A Knowledge Management Based ApproachAkdeniz, M.B. et al. | 2007
- 73
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Challenging Explanations of Consumer Loyalty in Ongoing Cross-Border Service RelationshipsNijssen, E.J. / van Herk, H. et al. | 2007
- 75
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Salesperson Stressor, Strain, and Performance Relationships: Moderating Effects of Work SatisfactionBaldauf, A. / Cravens, D.W. / Zeller, S. et al. | 2007
- 77
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Organizational Identity: Maximizing a Member's Value to the OrganizationFombelle, P. et al. | 2007
- 79
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Excessive Customer-Oriented Behaviors in SalesLam, S.K. et al. | 2007
- 81
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Understanding Consumer Acceptance of Mobile Technology for Financial Service DeliveryByun, S. / Feinberg, R.A. et al. | 2007
- 83
-
An Integrated Model of Consumer Innovation AdoptionCavusgil, E. et al. | 2007
- 85
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Forced Adoption of Self-Service Technologies: An Exploration of Antecedents and Consequences of Consumers' Perceived Decisional ControlReinders, M.J. / Frambach, R.T. / Dabholkar, P.A. et al. | 2007
- 87
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Image Effects of Marketing Events: The Impact of Flow ExperiencesDrengner, J. / Gaus, H. / Jahn, S. et al. | 2007
- 89
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Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer PerspectiveFuchs, C. / Diamantopoulos, A. et al. | 2007
- 90
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What Do Brands Signal?Wallin, A.C. / Coote, L.V. et al. | 2007
- 92
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An Exploratory Study of the Effects of External Anchors on Bidder Behavior in Name-Your-Own-Price AuctionsHao, A.W. / Gwebu, K.L. et al. | 2007
- 94
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The Positive and Negative Role of Price in Excessive Buying BehaviorKukar-Kinney, M. / Ridgway, N.M. / Monroe, K.B. et al. | 2007
- 96
-
How Mental Budgeting Affects Future Spending: The Role of Income and FramingHomburg, C. / Koschate, N. / Totzek, D. et al. | 2007
- 98
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Conveying Level of Science to Consumers: When a Picture Isn't Worth a 1000 WordsFrance, K.R. / Bone, P.F. et al. | 2007
- 100
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Profiling the Target Audience of a Social-Marketing Campaign: A Cluster Analysis ApproachWalsh, G. / Hassan, L.M. / Shiu, E. / Hastings, G. et al. | 2007
- 102
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A Scale to Measure Consumer Vulnerability to Perceived Product Similarity Problems: Replication and ExtensionWalsh, G. / Miller, L. / Mitchell, V.-W. et al. | 2007
- 104
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Consumer Skepticism and Thematically Tied Advertising ResponseKelly, S.J. / Cornwell, T.B. / Coote, L.V. et al. | 2007
- 106
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Humor and Ad Memorability: On the Contributions of Humor Expectancy, Relevancy, and Need for HumorCline, T.W. / Kellaris, J.J. / Bondra, J. et al. | 2007
- 108
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Who Is Trying to Persuade Me? Exploring Consumer Interpretations of Endorsement-Based AdvertisingBee, C. / Jones, S.A. / Bogash, M. et al. | 2007
- 110
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Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index (TRI)Barnhart, M. / Ratchford, M. et al. | 2007
- 112
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3D vs. Traditional Conjoint Analysis: Which Stimulus Performs Best?Berneburg, A. / Horst, B. et al. | 2007
- 122
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Data Mining Technique for Gene Analysis Makes Profits in the SupermarketYada, K. / Hamuro, Y. / Katoh, N. et al. | 2007
- 130
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Customer Perspectives on Brand Mergers: The Role of Confidence, Loyalty, and Apparent PurposeThozhur, A. / Heitmaan, M. / Lehmann, D. et al. | 2007
- 132
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The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal MarketingWilson, A.E. et al. | 2007
- 134
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The Effects of Irrelevant Attributes in Brand CommunicationBauer, H.H. / Albrecht, C.-M. / Haber, T.E. / Neumann, M.M. et al. | 2007
- 136
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The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status ReductionsWagner, T. / Hennig-Thurau, T. et al. | 2007
- 138
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The Role of Technology Paradoxes in Customer Satisfaction Evaluation of Self-Service TechnologyJohnson, D. / Bardhi, F. / Dunn, D. et al. | 2007
- 140
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A Contextual Cue That Magnifies Perceptions of Service Failure: Other Customers Do Make a DifferenceMeyer, T. / Baker, T.L. / Johnson, J.D. et al. | 2007
- 142
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Brand Equity: The Perpetuity PerspectiveAnderson, J. et al. | 2007
- 144
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Should Firms Prioritize Their Customers?Homburg, C. / Droll, M. / Totzek, D. et al. | 2007
- 146
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Restructuring SERVQUALMa, J. et al. | 2007
- 148
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The Impact of Strategic New Product Alliances on Radical Product InnovationSarangee, K.R. et al. | 2007
- 150
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Making More or Fewer but Closer Friends: The Sales Impact of the Breadth and Depth of a Firm's Alliance RelationshipsLi, N. et al. | 2007
- 152
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Boundary Spanners as a Strategic Resource: The Vital Role of Information FlowWachner, T.R. / Arthurs, J.D. et al. | 2007
- 154
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Managing Portfolios of Product AlliancesMani, S. / Antia, K.D. et al. | 2007
- 156
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Satisfaction in International Channel Relationships: A Local Channel Member PerspectiveWagner, T. / Schmitz, C. et al. | 2007
- 158
-
Global Account Management Practices: Drivers and OutcomesWhite, J.C. / Talay, M.B. / Shi, L.H. et al. | 2007
- 160
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Performance of Multinational Firms' Subsidiaries: A Learning PerspectiveGao, G.Y. / Pan, Y. et al. | 2007
- 162
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The Sales Force as Seen from the Executive Suite: Does Competitive Intensity Matter?Baldauf, A. / Cron, W.L. / Grossenbacher, S. / Leigh, T.W. et al. | 2007
- 164
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The Impact of Sales Manager Control: The Role of Manager Control Competencies, Manager Extra-Role Performance, and Critical Sales SkillsPiercy, N.F. / Lane, N. et al. | 2007
- 166
-
Online Customer-to-Customer Communications as Drivers of Relationship Quality and Purchase BehaviorAdjei, M.T. / Noble, S.M. / Noble, C.H. et al. | 2007
- 168
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The Impact of Brand Personality Dimensions on Brand PerformanceEisend, M. / Langer, A. et al. | 2007
- 170
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Perceived Service Quality and Customer Trust in a Professional Service Setting: What Difference Does Customer Education Make?Eisingerich, A.B. / Lim, M. et al. | 2007
- 172
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The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand PerformanceKrohmer, H. / Malar, L. / Nyffenegger, B. et al. | 2007
- 174
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Consumer Behavior on the Internet: Trust and Perception of Security Control in the Brazilian ContextBotelho, D. et al. | 2007
- 182
-
The Collective-Relational Conundrum: Market Trust, Ambivalence, and Consumer Loyalty Judgments in Relational ExchangesJayanti, R. / Singh, J. et al. | 2007
- 184
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Consumer and Personal Trainer Loyalty: The Value of Building Relationships While Building the BodyAlbinsson, P.A. et al. | 2007
- 186
-
Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research PropositionsRyan, A. / O Malley, L. / Fahy, J. et al. | 2007
- 188
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Collaboration Behavior and Interorganizational Governance: An Integrative FrameworkQualls, W.J. / Lee, J. et al. | 2007
- 190
-
Creating Value Through Customer Specific Marketing Investments in a B2B ContextPiscopo, M.G. et al. | 2007
- 198
-
Linking Customer Perceived Value and Web Sites Communication: A Case Study in Business-to-Business RelationshipsGolik-Klanac, N. et al. | 2007
- 200
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Delivering Financial Performance in International Strategic Alliances: A Knowledge-Based PerspectiveMorgan, R.E. / Lambe, C.J. / Kutwaroo, G. / Hughes, P. et al. | 2007
- 201
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Lived Happily Ever After? A Competition-Commitment Approach to Dissolution of International Marketing CollaborationsAkdeniz, M.B. / Talay, M.B. et al. | 2007
- 203
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The Detail of Drugs: Horizontal Distribution Alliances in the Global Pharmaceutical IndustrySullivan, U.Y. / Coughlan, A.T. et al. | 2007
- 204
-
A Study of Collaboration Between Sales and Marketing and Its Effect on Business PerformanceLe Meunier-FitzHugh, K. / Piercy, N.F. et al. | 2007
- 206
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Can Salespeople See with the Eyes of Their Customers? An Investigation of Perception Congruencies Between Salespeople and CustomersStock-Homburg, R. et al. | 2007
- 207
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Relationship Effectiveness and Key Account Performance: Assessing Intefirm Fit Between Buying and Selling OrganizationsRichards, K. / Jones, E. et al. | 2007
- 210
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Can Incongruent Brand Extensions Be Superior Over Congruent Ones? The Influence of Preceding ExtensionsYan, D. / Chan, A.K.K. et al. | 2007
- 212
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Consumer Innovativeness and Acceptance of Brand ExtensionsXie, Y.H. et al. | 2007
- 214
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Optimal Product Differentiation with Related CostsGomez-Arias, J.T. / Mendez-Naya, J. et al. | 2007
- 221
-
Reactions to Download Waiting: Moderating Effects Within an Attitudinal FrameworkSheng, X. / Dabholkar, P.A. et al. | 2007
- 223
-
The Effect of Buyer's Sex, Risk-Proneness, and Time Remaining in an Internet Auction on the Decision to Buy-It-Now or BidShehryar, O. et al. | 2007
- 225
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Explaining Consumer Ratings in Online Recommender SystemsBaker, A. / Rajagopalan, B. / Parameswaran, R. et al. | 2007
- 227
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Optimum Stimulation Level, Shopping Search Strategy, and Store DesignWang, L.C. / Chang, L.-H. et al. | 2007
- 229
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Music and Time Perception: When Does a Song Make It Seem Long?Kellaris, J.J. / Krishnan, V. / Oakes, S. et al. | 2007
- 231
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Does Creative Problem Solving Depend on the Salience of Primes?Bose, M. et al. | 2007
- 233
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An Empirical Investigation of Supply Management Resources, Channel Relationships, and PerformanceEltantawy, R.A. et al. | 2007
- 235
-
Exploring Market Share Sensitivity to Stockkeeping-Unit VariablesTangari, A.H. / Williams, B. / Waller, M. et al. | 2007
- 237
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Marketing Cooperation in the Vertical Channel: The Impact on Market PerformanceSchramm-Klein, H. / Schogel, M. et al. | 2007
- 247
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The Effects of Cultural Distance Among NPD Team Members on Team LearningZhou, J.X. / Murray, J.Y. et al. | 2007
- 249
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An Empirical Investigation of the Antecedents and Consequences of Export Sales Manager Organizational CommitmentTheodosiou, M. / Katsikea, E. et al. | 2007
- 251
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Managing Headquarters-Subsidiary Relationships in Product Rollouts: An Agency Theory PerspectiveTasoluk, B. / Yaprak, A. / Calantone, R.J. et al. | 2007
- 253
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Product Innovativeness, Customer Newness, and New Product Success: The Role of the Sales ForceFu, F.Q. / Jones, E. et al. | 2007
- 255
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The Role of Brand-Specific Transformational Leadership for Employee Brand-Building BehaviorMorhart, F. / Herzog, W. / Tomczak, T. et al. | 2007
- 257
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A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing IndustryWendelin, R. et al. | 2007
- 264
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What Am I Drinking? An Exploration of the Effects of Serving Facts Information on Alcoholic Beverage ContainersBui, M. / Burton, S. / Creyer, E. / Kozup, J. et al. | 2007
- 266
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Get Slim Quick Scams: The Impact of Visceral Influences on Consumer Evaluation of Weight Loss AdvertisingAmos, C. et al. | 2007
- 267
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Dyadic Perspective on Non-Medical Support Services for Women Living with HIV/AIDSRussell, J.M. / Tsarenko, Y. et al. | 2007
- 275
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Internal and Externally-Focused Marketing Capabilities and Firm PerformanceFoley, L.M. / Bush, V.D. / Vorhies, D.W. et al. | 2007
- 277
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External Effects of the Adoption of Category Management StrategiesGomez-Arias, J.T. / Mendez-Naya, J. et al. | 2007
- 282
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Market-Based Dynamic Capabilities and Firm PerformanceVorhies, D.W. / Foley, L.M. / Bush, V.D. / Clark, M. et al. | 2007
- 284
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The Effect of Different Inputs to Factor Analysis: An Example Using Service Quality in U.K. Branch BankingCoughlan, J. et al. | 2007
- 286
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Second-Order Latent Variables: Interactions, Specification, Estimation, and an ExamplePing, R. et al. | 2007
- 294
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Methodological Developments in Positioning: A Content AnalysisButt, I. / Papadopoulos, N. et al. | 2007
- 303
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The Potential of Inoculation in Promoting Resistance to the Effectiveness of Multiple Competitive Attacks on the Country of Origin ConceptIvanov, B. / Pfau, M.W. / Parker, K.A. et al. | 2007
- 305
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Concrete Versus Abstract Thought: The Effect of Culture on Imagery GenerationLiang, B. et al. | 2007
- 307
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Brand Perception: Is Global Always Better?Bauer, H.H. / Exler, S. / Bronk, L. et al. | 2007
- 310
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``We Will Do It for You!'' Leveraging Your Customers' Cross-Buying Potential by Complementing Cross-Category Purchases Through Value Added ServicesWubben, M. / Wangenheim, F.V. / Evanschitzky, H. / Vogel, V. / Lemon, K.N. et al. | 2007
- 312
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Shaping the Functional Significance of Loyalty Rewards and Its Effect on Self-Determined Customer MotivationHerzog, W. / Morhart, F. / Reinecke, S. et al. | 2007
- 314
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Investigating the Interrelationships Among Switching Costs and the Four Stages of LoyaltyBlut, M. / Evanschitzky, H. / Vogel, V. et al. | 2007
- 316
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That Price Is Low! An Attributional Approach to Consumer Responses to Price DiscountsBicen, P. / Wagner, T. et al. | 2007
- 318
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Mirror, Mirror on the Wall, Who Is the Unfairest of Them All? Additional Insights Into Price Fairness PerceptionsMirabito, A. / Srivastava, M. et al. | 2007
- 320
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The Effect of Multiple Discounts on Consumers' Price PerceptionsCai, J.Z. / Suri, R. et al. | 2007
- 322
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Advertising and Product Trial: The Impact of Product Type and Attribute Information on Consumer EvaluationsMicu, C.C. / Coulter, R.A. et al. | 2007
- 325
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More Than Words: The Impact of Advertising Language on Consumer ExpectationsBishop, M.M. / Boveda-Lambie, A.M. et al. | 2007
- 327
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The Differential Impact of Advertised and Objective Quality on Market Share as Markets AgeFisher, R.J. / Sud, B.L. / Antia, K.D. et al. | 2007
- 329
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Creativity and Innovation: Intersections and Synergies Between Firms and ConsumersSaaksjarvi, M. et al. | 2007
- 331
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Diffusion of Multiple Generations of an Innovation in Segmented and Non-Segmented Markets: An Agent-Based Model of the Semiconductor IndustryDurmusoglu, S.S. / Calantone, R.J. et al. | 2007
- 333
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Antecedents and the Resulting Value Creation of an E-Business Strategy in Service FirmsRapp, A. / Rapp, T. / Schillewaert, N. / Hao, A.W. et al. | 2007
- 335
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Toward Competence Retention: A Framework for the Reconciliation of Organization-Wide Marketing LogicHansen, J.M. / Mitchell, R.K. et al. | 2007
- 337
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Beyond Market Orientation as a Cybernetic System: A Market Knowledge Diffusion PerspectiveHughes, P. / Morgan, R.E. / Kouropalatis, Y. / Hughes, M. et al. | 2007
- 339
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The Dissemination of Market Orientation in Sales Organizations: A Three Level Study of the Direct and Indirect Influences of Leaders' Market OrientationWieseke, J. / Kraus, F. / Lee, N. / Rajab, T.I. et al. | 2007
- 341
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Strategic Thinking in Marketing: Implications for Curriculum Content and DesignFodness, D. et al. | 2007
- 343
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Enhancing Teaching and Learning in the Marketing Core: Leveraging Practice in the ClassroomNordhielm, C. / Dapena-Baron, M. et al. | 2007
- 352
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What Influences Salary of First Faculty Positions in Marketing?Close, A.G. / Guidry, J.A. et al. | 2007
- 354
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Generativity and Its Relationship to Eco-Friendly Consumption BehaviorUrien, B. / Kilbourne, W. et al. | 2007
- 356
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Employing Measures of Societal Marketing Beneficence to Better Gauge Consumer Well-Being in Developing CountriesPeterson, M. / Ekici, A. et al. | 2007
- 358
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Corporate Social Responsibility Efforts in Canada: A Study of Corporate Web SitesBasil, D.Z. / Erlandson, J. et al. | 2007
- 360
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A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates, and the United StatesKalliny, M. / Saran, A. / Fisher, C. / De Los Santos, G. / Ghanem, S. et al. | 2007
- 368
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Toward a Framework for Evaluating Advertising Standardization in Emerging Consumer Markets: Television Commercials in Sub-Saharan AfricaOyedele, A. / Minor, M.S. / De Los Santos, G. et al. | 2007
- 370
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The Meaning of Brands: Cross-Cultural Scale Development and Meaning AssessmentStrizhakova, Y. / Coulter, R.A. / Price, L.L. et al. | 2007
- 372
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Efficient Personnel Allocation in a Dealership Network: Extended Data Envelopment AnalysisGonzalez-Padron, T. / Akdeniz, M.B. / Calantone, R.J. et al. | 2007
- 374
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An Examination of the Links Between Employee Satisfaction, Customer Satisfaction, and Profitability: A Time-Series AnalysisEvanschitzky, H. / Wangenheim, F.V. / Wunderlich, M. et al. | 2007
- 376
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The Structural Model for the Effects of Psychological Antecedents and Perceived Customer-Salesperson Relation on Sales PerformanceYang, B. / Kim, Y. et al. | 2007
- 386
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An Exploratory Study on the Effectiveness of Online Digital Music SamplingTu, Y. / Lu, M. et al. | 2007
- 387
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Exploring the Role of Managers' Dispositions in New Product Portfolio ManagementMcNally, R.C. / Durmusoglu, S.S. / Calantone, R.J. / Harmancioglu, N. et al. | 2007
- 389
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Consumers' Responses to Attribute Incongruity in New Product DesignLee, Y. / Shocker, A.D. et al. | 2007
- 391
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Marketing Risk and Creating Value: The Case of Adventure CompaniesTumbat, G. et al. | 2007
- 393
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Understanding and Measuring Luxury Value: A Multidimensional Model of Consumers' Luxury PerceptionWiedmann, K.-P. / Hennigs, N. / Siebels, A. et al. | 2007
- 396
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Can I Please Pay More?: Some Consequences of ValueChaudhuri, A. / Ligas, M. et al. | 2007
- 397
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Customer-Centric Approach to Discontinuous Innovation: Theoretical Foundations and Practical ApplicationsMichel, S. / Gallan, A.S. / Brown, S.W. et al. | 2007
- 399
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Innovation Management Tools for Small Firms Seeking to Exploit Retiree MarketsChaston, I. / Megicks, P. / Williams, J. et al. | 2007
- 407
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Merging Planning and Action in New Product Development: The Moderating Role of Knowledge ResourcesKyriakopoulosm, K. et al. | 2007