Let's Make it Real: Advancing Consumer Research by Introducing an Online Shop Simulation Tool (English)
- New search for: Krenz, Lukas
- New search for: Reppmann, Manuel
- New search for: Edinger-Schons, Laura Marie
- New search for: Foege, Johann Nils
- New search for: Krenz, Lukas
- New search for: Reppmann, Manuel
- New search for: Edinger-Schons, Laura Marie
- New search for: Foege, Johann Nils
In:
American Marketing Association (AMA) winter academic conference (Reconnecting and reconceiving the marketplace)
;
467-469
;
2023
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ISSN:
- Conference paper / Print
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Title:Let's Make it Real: Advancing Consumer Research by Introducing an Online Shop Simulation Tool
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Contributors:Krenz, Lukas ( author ) / Reppmann, Manuel ( author ) / Edinger-Schons, Laura Marie ( author ) / Foege, Johann Nils ( author )
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Conference:American Marketing Association (AMA) winter academic conference (Reconnecting and reconceiving the marketplace)
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Published in:AMA educators proceedings ; 34 ; 467-469
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Publisher:
- New search for: American Marketing Association
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Publication date:2023-01-01
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Size:3 pages
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ISSN:
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Type of media:Conference paper
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Type of material:Print
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Language:English
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Source:
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