The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing (English)
- New search for: Kozinets, R.V.
- New search for: Hemetsberger, A.
- New search for: Schau, H.J.
- New search for: Kozinets, R.V.
- New search for: Hemetsberger, A.
- New search for: Schau, H.J.
In:
JOURNAL OF MACROMARKETING
;
28
, 4
;
339-354
;
2008
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ISSN:
- Article (Journal) / Print
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Title:The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
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Contributors:
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Published in:JOURNAL OF MACROMARKETING ; 28, 4 ; 339-354
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Publisher:
- New search for: UNIVERSITY OF COLORADO
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Publication date:2008-01-01
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Size:16 pages
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ISSN:
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Type of media:Article (Journal)
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Type of material:Print
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Language:English
- New search for: 658.8
- Further information on Dewey Decimal Classification
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Classification:
DDC: 658.8 -
Source:
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Table of contents – Volume 28, Issue 4
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 315
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Ad Hoc Reviewers-December 2008| 2008
- 316
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In this IssueShultz, Clifford J. et al. | 2008
- 318
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Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information TechnologyZwick, Detlev et al. | 2008
- 326
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The Ethical Economy of Customer CoproductionArvidsson, Adam et al. | 2008
- 339
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The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked MarketingKozinets, Robert V. et al. | 2008
- 355
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Co-creating Second Life: Market-Consumer Cooperation in Contemporary EconomyBonsu, Samuel K. et al. | 2008
- 369
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The Playfulness of eBay and the Implications for Business as a Game-MakerMolesworth, Mike et al. | 2008
- 381
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A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing ThoughtFýrat, A.Fuat et al. | 2008
- 397
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Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?Stump, Rodney L. et al. | 2008
- 413
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What Do We Know about Economic Development?Dapice, D. et al. | 2008
- 413
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Reviews and Communication: What Do We Know about Economic Development?Dapice, David et al. | 2008
- 418
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Structuring the Global Marketplace: The Impact of the United Nations Global CompactNason, Robert W. et al. | 2008
- 426
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An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?Shapiro, Stanley J. et al. | 2008
- 429
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Abstracts from the 2008 Conference of the Macromarketing Society| 2008