Enhancing knowledge development in marketing / American Marketing Association ; Vol.10 (English)
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1999
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ISBN:
- Conference Proceedings / Print
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Title:Enhancing knowledge development in marketing / American Marketing Association ; Vol.10
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Contributors:
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Conference:Marketing Meets the Millenium
AMA Summer Marketing Educators' Conference ; 1999 ; San Francisco, Calif. -
Published in:
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Publisher:
- New search for: AMA
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Place of publication:Chicago, Ill.
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Publication date:1999
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Size:XIX, 338 S
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Remarks:graph. Darst
Literaturangaben -
ISBN:
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Type of media:Conference Proceedings
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Type of material:Print
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Language:English
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Local classification FBW: oek 7940 -
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Table of contents conference proceedings
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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The Effects of Advertised Sale and Invoice Prices on Consumer Perceptions of Offer Fairness, Product Quality, and Perceived ValueBearden, W. O. / Carlson, J. P. / Hardesty, D. M. / American Marketing Association et al. | 1999
- 3
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The Effects of TV Execution on Brand Attitude Moderated by InvolvementEwing, M. T. / Warner, L. / American Marketing Association et al. | 1999
- 4
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Classical Conditioning of Gender Perception of BrandsTill, B. D. / Grossman, R. P. / American Marketing Association et al. | 1999
- 6
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The Role of Relationship Valence and Perceived Risk in Service RelationshipsMacintosh, G. / American Marketing Association et al. | 1999
- 7
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The Mitigating Effects of a Relationship on Poor Product PerformanceGrossman, R. P. / American Marketing Association et al. | 1999
- 9
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Perceived Commerciality of Direct Selling PartiesJohnson, S. D. / American Marketing Association et al. | 1999
- 18
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How Do People From Different Cultures Develop Trust in Service Providers?Suh, J. / Yoon, M. H. / American Marketing Association et al. | 1999
- 19
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The Impact of Alliance Partner Reputation: A Stock Price AnalysisHouston, M. B. / Johnson, S. A. / American Marketing Association et al. | 1999
- 20
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Exploring the Influence of Organizational and Personal Values on Salesperson Customer OrientationLopez, T. B. / Dwyer, S. / American Marketing Association et al. | 1999
- 22
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Communicating a Market Orientation to Other Organizational Members: A Conceptual Framework and Some Research PropositionsGoebel, D. J. / Locander, W. B. / Marshall, G. W. / American Marketing Association et al. | 1999
- 24
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Augmenting the Interorganizational Domain: Furthering the Effectiveness of a Collaborative Marketing AllianceFyall, A. / Oakley, B. / American Marketing Association et al. | 1999
- 26
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Defining Supply Chain Management Within Marketing StrategyMin, S. / Mentzer, J. T. / American Marketing Association et al. | 1999
- 28
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Managing Customer Loyalty in Buyer-Seller Relationships: The Influence of Relationship and Market CharacteristicsMenon, A. / Homburg, C. / Giering, A. / American Marketing Association et al. | 1999
- 30
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Using Sub-Brands and Co-Brands to Extend Brands into Dissimilar CategoriesSheinin, D. A. / American Marketing Association et al. | 1999
- 32
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Impact of Brand Name on Product Attribute and Quality Perceptions: Does Need for Cognition and Experience With the Product Category Matter?Srinivasan, S. S. / Till, B. D. / American Marketing Association et al. | 1999
- 34
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The Antecedents of Relative Influence on Purchase Decision Making: Married Versus Cohabiting CouplesWebster, C. / Reiss, M. C. / American Marketing Association et al. | 1999
- 41
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A Comparison of Spokesperson Homophily and Credibility on the Effectiveness of the AdvertisementDeShields, O. W. / Kara, A. / de los Santos, G. / American Marketing Association et al. | 1999
- 42
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An Examination of the Differential Effects of Direct Comparative, Indirect Comparative, and Noncomparative AdvertisingJeon, J. O. / Suh, J. / American Marketing Association et al. | 1999
- 44
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Manufactured Memories and Nostalgia AdvertisingAiken, K. D. / American Marketing Association et al. | 1999
- 52
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A Field Experiment Comparing Ambush and Cause-Related-Marketing Advertising AppealsMizerski, R. / Mizerski, K. S. / Sadler, O. / Hodgson, V. / Feirud, L. / American Marketing Association et al. | 1999
- 54
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Retaining Customers: Current Perspectives on Carrots and SticksNarayandas, D. / Anderson, E. W. / Burnham, T. A. / Parasuraman, A. / American Marketing Association et al. | 1999
- 56
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Explaining and Managing Salespeople's Effort Towards Competitive Intelligence: Evidences From The C.I.A. Salesperson ScaleLe Bon, J. / Merunka, D. / American Marketing Association et al. | 1999
- 58
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The Role of Trust in Salesperson - Sales Manager RelationshipsFlaherty, K. / American Marketing Association et al. | 1999
- 59
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Explorations in Interpersonal Trust Development: The Trust CurveAiken, K. D. / American Marketing Association et al. | 1999
- 68
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Antecedents and Consequences of Market Orientation in a Subsidiary ContextOzsomer, A. / Simonin, B. / American Marketing Association et al. | 1999
- 69
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Whose Market Orientation is Longest: A Study of Japan, Europe, and the United StatesPeterson, R. M. / Dibrell, C. / Pett, T. L. / American Marketing Association et al. | 1999
- 70
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The Impact of Organizational Knowledge on Foreign Market BehaviorGencturk, E. F. / Kandemir, D. / American Marketing Association et al. | 1999
- 71
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Designing Global New Product Teams: Optimizing the Effects of National Culture on New Product DevelopmentSivakumar, K. / Nakata, C. / American Marketing Association et al. | 1999
- 73
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Do Cobranding Strategies Influence Brand Choice? An Empirical AnalysisSwaminathan, V. / American Marketing Association et al. | 1999
- 74
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The Effect of Marketing Communications on the Brand Sound-Meaning RelationshipKlink, R. R. / American Marketing Association et al. | 1999
- 76
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Measurement of Organizational Performance: Exploring the Objective/Perceptive Dichotomy and The Multiple Respondent IssueHomburg, C. / Fassnacht, M. / American Marketing Association et al. | 1999
- 77
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Attribution and Student Ratings of FacultyHatfield, L. / Kohn, J. W. / American Marketing Association et al. | 1999
- 84
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Students and Faculty Attitudes Toward Student Satisfaction Guarantees: An Empirical AnalysisMcCollough, M. A. / Gremler, D. D. / American Marketing Association et al. | 1999
- 85
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A Mission-Goals Link With Learning Outcome Objectives to Satisfy AACSB StandardsTakeuchi, L. R. / Kelley, C. A. / Ahmadi, H. / American Marketing Association et al. | 1999
- 86
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The Influence of Trust on Consumer Loyalty: Testing Underlying MechanismsSirdeshmukh, D. / Singh, J. / Sabol, B. A. / American Marketing Association et al. | 1999
- 87
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Global Trust and its Role in Understanding Satisfaction - Loyalty RelationshipsNijssen, E. / Holzmuller, H. / Singh, J. / Sirdeshmukh, D. / American Marketing Association et al. | 1999
- 88
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"You Can Trust Me": An Examination of Trust-in-the-Brand Advertising AppealsLi, F. / Miniard, P. W. / American Marketing Association et al. | 1999
- 90
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The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Business StudiesSivakumar, K. / Nakata, C. / American Marketing Association et al. | 1999
- 91
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The Effect of Individual Cultural Orientation on Consumer EthnocentrismYoo, B. / Donthu, N. / American Marketing Association et al. | 1999
- 93
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Underreporting in Count Data Models: A Markov Chain Monte Carlo Analysis With an Application to Purchases of Port WineRamos, F. F. R. / American Marketing Association et al. | 1999
- 95
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Charitable Giving: Towards a Model of Donor BehaviourSargeant, A. / West, D. / Ford, J. B. / American Marketing Association et al. | 1999
- 97
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"ARCHSECRET": A Service Quality Model For the Voluntary SectorVaughan, L. / Shiu, E. / American Marketing Association et al. | 1999
- 99
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A Descriptive Analysis of Consumers' Fraudulent Acts Against Services MarketersTepper, K. / Skinner, S. J. / American Marketing Association et al. | 1999
- 100
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An Empirical Investigation of Global Supply Chain Management by U.S. Service FirmsKotabe, M. / Murray, J. Y. / American Marketing Association et al. | 1999
- 101
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A Cross-Cultural Examination of the Effects of Trust and Supplier Performance on Long-Term Buyer-Supplier RelationshipsCannon, J. P. / Doney, P. M. / Mullen, M. R. / American Marketing Association et al. | 1999
- 102
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Wealth Creation Effect of Joint Venture Formation: Do Investors Value International Joint Ventures More than Domestic Joint Ventures? An Empirical InvestigationKilic, C. / Dursun, T. / American Marketing Association et al. | 1999
- 104
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A Comparative Study of Manufacturer-Distributor Cooperation: U.S. and ChinaSong, X. M. / Zhao, Y. S. / American Marketing Association et al. | 1999
- 106
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The Conduct of New Product Development Under Conditions of Organizational DeclineEngelland, B. T. / American Marketing Association et al. | 1999
- 108
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The Effect of Team Leadership Characteristics on New Product Development Performance: A Study of Cross-Functional Teams in a High-Tech EnvironmentSarin, S. / O Connor, G. C. / American Marketing Association et al. | 1999
- 117
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Business to Business New Service Development: The Roles of Entrepreneur and ClientPeloso, A. / American Marketing Association et al. | 1999
- 124
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The Internet as a Marketing Communication Medium in The Public SectorNapoli, J. / Ewing, M. T. / Pitt, L. F. / American Marketing Association et al. | 1999
- 133
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The Broadened Concept of Direct Marketing AdvertisingKarson, E. J. / Korgaonkar, P. K. / American Marketing Association et al. | 1999
- 134
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An Examination of the Audio and Visual Information Overlap Within In-Cinema AdvertisementsPolonsky, M. J. / Hanson, B. / Hartsuyker, S. / Novacevski, V. / American Marketing Association et al. | 1999
- 136
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How Customer Perceptions of Value Change as Relationships DevelopMathwick, C. / American Marketing Association et al. | 1999
- 138
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The Three Types of Customer CommitmentFullerton, G. / American Marketing Association et al. | 1999
- 139
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The Role of Service Quality and Satisfaction on Customer LoyaltyCaruana, A. / American Marketing Association et al. | 1999
- 146
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Consumer Expectations: An Evaluation of Alternative FormsNiedrich, R. W. / American Marketing Association et al. | 1999
- 148
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A Framework for the Analysis of Control Mechanisms in Distribution ChannelsGilliland, D. I. / Bello, D. C. / American Marketing Association et al. | 1999
- 150
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Corporate Citizenship as a Marketing Instrument: Concepts, Evidence, and Research DirectionsMaignan, I. / Ferrell, O. C. / American Marketing Association et al. | 1999
- 151
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The Impact of Consumer's Mental Budgeting on the Effectiveness of Cause-Related MarketingFlaherty, K. / Diamond, W. / American Marketing Association et al. | 1999
- 153
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Cause Related Marketing: Does the Cause Always Win?Polonsky, M. J. / Wood, G. / American Marketing Association et al. | 1999
- 155
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A Review of Customer Loyalty: Toward a Comprehensive FrameworkMoon, S. / Kang, Y.-S. / American Marketing Association et al. | 1999
- 157
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A Study of Emotion and Reason in Brand RelationshipsChaudhuri, A. / American Marketing Association et al. | 1999
- 159
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Toward an Understanding of Consumers' Processing of Negative Word-of-Mouth Communication: An Integrated ModelDeCarlo, T. E. / Laczniak, R. N. / Ramaswami, S. N. / American Marketing Association et al. | 1999
- 161
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Strategic, Structural, and Cultural Factors as Determinants of Organizational Information ProcessingNeill, S. / McKee, D. / American Marketing Association et al. | 1999
- 163
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Using Conjoint for Pricing ProceduresSayrac, I. / American Marketing Association et al. | 1999
- 164
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A Preliminary Investigation of the Efficacy of Univariate Screening Procedures in Estimating the True Number of ClustersCarmone, F. J. / Kara, A. / American Marketing Association et al. | 1999
- 165
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The Future of Service ResearchIacobucci, D. / Rust, R. T. / Shugan, S. / Zeithaml, V. / American Marketing Association et al. | 1999
- 166
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Consumers Fraudulent Product Returns: Implications for Marketing Strategy and Public PolicyTepper, K. / Skinner, S. J. / American Marketing Association et al. | 1999
- 167
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Fox as the Hound: The Issue of "Fan Sites" on the Web and Protection of Intellectual PropertyKopp, S. W. / Suter, T. A. / American Marketing Association et al. | 1999
- 169
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The Relationship Between Attitude Toward Human Organ Donation and Financial IncentivesCosse, T. J. / Weisenberger, T. M. / American Marketing Association et al. | 1999
- 171
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International Comparative Advertising: Legal and Managerial IssuesWright, L. B. / Morgan, F. W. / Stoltman, J. J. / American Marketing Association et al. | 1999
- 173
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Marketing Scholarship in the Next MillenniumBoedecker, K. A. / Morgan, F. W. / American Marketing Association et al. | 1999
- 175
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Using Internet Technology to Teach an Interactive Marketing CourseKeesling, G. / Kaynama, S. A. / American Marketing Association et al. | 1999
- 182
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Marketing Student Perceptions of Deceptive Selling PracticesSinghapakdi, A. / American Marketing Association et al. | 1999
- 183
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The Nature and Scope of Service Pricing: A Propositional InventoryTurley, L. W. / Hoffman, K. D. / Kelley, S. W. / American Marketing Association et al. | 1999
- 185
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An Integration of the Service Guarantee and Traditional Guarantee LiteratureMcCollough, M. A. / American Marketing Association et al. | 1999
- 186
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The Measurement Model on Service Skills and Service KnowledgeLuk, S. T. K. / American Marketing Association et al. | 1999
- 189
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Customer-Induced Negative Emotion and Service Employee Behavior: A Cognitive Appraisal FrameworkArnold, T. J. / Landry, T. D. / American Marketing Association et al. | 1999
- 196
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The Relationship Between Competitive Methods, Generic Strategies, and Firm PerformancePowers, T. L. / Hahn, W. / American Marketing Association et al. | 1999
- 198
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Customer-Focus or Competitor-Focus? A Sample of Product FirmsPleshko, L. P. / Heiens, R. A. / American Marketing Association et al. | 1999
- 204
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Management Leadership, Market Orientation, and Business Performance: An Exploratory StudyChang, T.-Z. / American Marketing Association et al. | 1999
- 206
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Environmental Turbulence and Firm Performance: The Mediating Role of the Processes of Market OrientationJoshi, A. W. / Sharma, S. / American Marketing Association et al. | 1999
- 208
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Reciprocal Gift-Giving Behavior in Taiwan and the USA: The Influence of Culture and Relationship Strength Between DyadsChiou, J.-s. / American Marketing Association et al. | 1999
- 216
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The Influence of Word-of-Mouth Referral Activity on Industrial Service Customer Loyalty in an International ContextMoney, B. / American Marketing Association et al. | 1999
- 218
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Moral Philosophies of Marketing Managers: A Cross-Cultural StudyKarande, K. / Rao, C. P. / Singhapakdi, A. / American Marketing Association et al. | 1999
- 219
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Developing Stakeholder CommunicationClark, C. E. / American Marketing Association et al. | 1999
- 220
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Environmental Management Systems: Which Stakeholders are We Marketing to?Mathis, S. / Koll, O. / American Marketing Association et al. | 1999
- 221
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Using Stakeholder Theory to Understand the Dynamics of Customer-Business RelationshipsMartello, W. E. / American Marketing Association et al. | 1999
- 222
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Environmental NGO-Business Collaboration and Strategic Bridging: A Case Analysis of the Greenpeace-Foron AllianceStafford, E. R. / Polonsky, M. J. / Hartman, C. L. / American Marketing Association et al. | 1999
- 223
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Use of The Internet as a Marketing Tool by Insurance AgentsAndaleeb, S. S. / Shickler, B. / Wetzel, E. / American Marketing Association et al. | 1999
- 224
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An Investigation of the Application of the U.S. Antitrust Laws to Electronic Commerce MarketingKelley, C. A. / Czepiec, H. / American Marketing Association et al. | 1999
- 225
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Designing the World We Surf In: A Conceptual Model of Web AtmosphericsDailey, L. C. / American Marketing Association et al. | 1999
- 226
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A Sociological Perspective on Web-Related Consumer MarketingSindhav, B. / American Marketing Association et al. | 1999
- 228
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The Role of Non-Solicited Qualitative Input in Survey-Based Research: An Empirical Example of Interpretation and AnalysisPlouffe, C. R. / American Marketing Association et al. | 1999
- 235
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Increasing Response Rates for Constricted Industrial Mail Surveys: A Model and TacticsJin, Z. / Birks, D. / Targett, D. / American Marketing Association et al. | 1999
- 242
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Empirical Explorations with PATHMOD as an Integrative, Aggregate Market Response ModelWeber, J. A. / American Marketing Association et al. | 1999
- 245
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Inter-Market Segmentation Based on Cognitive Structures of Consumers: A Perceptual Space ApproachBotschen, G. / Koll, O. / Valette-Florence, P. / American Marketing Association et al. | 1999
- 246
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The Influence of Export Support on Management and Performance Characteristics of International Trade Fair ExhibitorsSeringhaus, F. H. R. / Rosson, P. J. / American Marketing Association et al. | 1999
- 248
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Industrial Sector Analysis of National Export Performance: Implications of the Competitiveness of Industries Within Emerging MarketsRoath, A. S. / Civi, E. / American Marketing Association et al. | 1999
- 250
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Defensive Marketing and Market Entry Deterrence Strategy Framework in Global MarketsKarakaya, F. / Dalgic, T. / American Marketing Association et al. | 1999
- 256
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The Differential Impact of Technological Advances and Price Declines on Consumer Purchase DecisionsBoone, D. / Peterman, M. / American Marketing Association et al. | 1999
- 258
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Managing Information Exchange Relationships While Commercializing Technology-Intensive InnovationsAthaide, G. A. / Stump, R. L. / Joshi, A. W. / American Marketing Association et al. | 1999
- 260
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The Difference Between Information and Knowledge: Implications for Interorganizational LinkagesSharma, P. / American Marketing Association et al. | 1999
- 262
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Social Norms and Mental Accounting Processes: A Virtual Community ContextOkleshen, C. / Witte, C. / American Marketing Association et al. | 1999
- 270
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Consumer Choice Strategies and Choice Confidence in the Electronic EnvironmentXia, L. / American Marketing Association et al. | 1999
- 278
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Antecedents of Consumer Complaint Intentions: A Cross-Cultural Test of a Self-Efficacy Model in Personal ServicesMcKee, D. / Fraedrich, J. / Krishnan, B. / Pullig, C. / American Marketing Association et al. | 1999
- 279
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Consumer Social Values And Complaint BehaviorsLiu, R. R. / American Marketing Association et al. | 1999
- 288
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Understanding Ethical Behavior of Consumers: A Distributive Justice PerspectiveIngram, R. / Gassenheimer, J. B. / Heath, C. E. / American Marketing Association et al. | 1999
- 290
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A Four-Step Procedure for Conducting Multi-Sample Structural Equation Modeling: An Examination of Organizational Conference AttendanceLeach, M. P. / Liu, A. H. / American Marketing Association et al. | 1999
- 292
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Multifacet Evaluation of Criteria for Scale Adaptation in MarketingFinn, A. / Kayande, U. / American Marketing Association et al. | 1999
- 294
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Robustness of Multidimensional Item Response Theory to Context EffectsLou, Y.-C. / American Marketing Association et al. | 1999
- 296
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Toward a Logic of Market-Oriented Organizational SensemakingAllbright, D. / American Marketing Association et al. | 1999