User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention? (Unknown)
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- New search for: Ivonne Angelica Castiblanco Jimenez
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In:
Electronics, Vol 12, Iss 1, p 122 (2022)
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2022
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ISSN:
- Article (Journal) / Electronic Resource
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Title:User Engagement Comparison between Advergames and Traditional Advertising Using EEG: Does the User’s Engagement Influence Purchase Intention?
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Contributors:Ivonne Angelica Castiblanco Jimenez ( author ) / Juan Sebastian Gomez Acevedo ( author ) / Elena Carlotta Olivetti ( author ) / Federica Marcolin ( author ) / Luca Ulrich ( author ) / Sandro Moos ( author ) / Enrico Vezzetti ( author )
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Published in:
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Publisher:
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Publication date:2022
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:Unknown
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