The effect of online and offline experiential marketing on brand equity in the hotel sector (English)
Free access
- New search for: Castañeda García, José Alberto
- New search for: Del Valle Galindo, Andrea
- New search for: Martínez Suárez, Rocío
- New search for: Castañeda García, José Alberto
- New search for: Del Valle Galindo, Andrea
- New search for: Martínez Suárez, Rocío
In:
Spanish Journal of Marketing - ESIC
;
22
, 1
;
22-41
;
2018
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ISSN:
- Article (Journal) / Electronic Resource
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Title:The effect of online and offline experiential marketing on brand equity in the hotel sector
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Contributors:Castañeda García, José Alberto ( author ) / Del Valle Galindo, Andrea ( author ) / Martínez Suárez, Rocío ( author )
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Published in:Spanish Journal of Marketing - ESIC ; 22, 1 ; 22-41
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Publisher:
- New search for: Emerald Publishing Limited
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Publication date:2018-04-20
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Size:20 pages
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ISSN:
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DOI:
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Type of media:Article (Journal)
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Type of material:Electronic Resource
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Language:English
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Keywords:
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Source:
Table of contents – Volume 22, Issue 1
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 2
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Surfing or flowing? How to retain e-customers on the internetHerrando, Carolina / Jimenez-Martinez, Julio / Martin de Hoyos, M. Jose et al. | 2018
- 22
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The effect of online and offline experiential marketing on brand equity in the hotel sectorCastañeda García, José Alberto / Del Valle Galindo, Andrea / Martínez Suárez, Rocío et al. | 2018
- 42
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Impulse buying behaviour: an online-offline comparative and the impact of social mediaAragoncillo, Laura / Orus, Carlos et al. | 2018
- 63
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The role of technology in an omnichannel physical storeMosquera, Ana / Olarte-Pascual, Cristina / Juaneda Ayensa, Emma / Sierra Murillo, Yolanda et al. | 2018
- 83
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Investment decisions on quality certifications by hotel chains: differences between ex-ante and ex-post decisionsIglesias, Victor / De la Ballina, Francisco Javier / Caso, Laura et al. | 2018
- 103
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Cultural sensitivity: an antecedent of the image gap of tourist destinationsBeerli-Palacio, Asunción / Martín-Santana, Josefa D. et al. | 2018