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We might think we all know our vital statistics - conveniently, often provided for us by the cellcos themselves - but how do we know they are accurate, or that they are the right measures to tell us how healthy the cellcos' businesses are? How can we identify the characteristics of a healthy wireless business and what the next-generation key performance indicators will be? The answer is, of course, all down to vital statistics: each time a new phone is switched on, or a call made with a new SIM card, Vodafone can register a new customer acquisition and keep them on its figures for three months even if the phone or SIM card is only used once. This provides a temporary boost to subscriber numbers, and the company may also hope that some of these accounts will remain active.