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Coercive diplomacy remains one of the most challenging policy options that states execute. Though scholars offer many explanations for the track record of more failures than successes, recent literature argues that these failures partly result from insufficient use of credible assurances. Examining the influence of gender perceptions within a national strategic culture of hegemonic masculinity further illuminates understandings of credible assurances. Specifically, they contribute to the US's over-emphasis on credible threats and under-emphasis on credible assurances, exacerbating the difficulty in achieving coercive policies. Future coercive diplomacy execution that considers and incorporates gender analysis yields greater chances for policy success and more tangibly supports the achievement of US Women, Peace, and Security (WPS) objectives.