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One of the best ways to promote positive public relations and encourage support for an extended deployment is to ensure the community, spouses and soldiers are given ample opportunities to remain involved. When all parties become personally connected and involved, the inevitable outcome is positivism, good will and increased Soldiers morale. Charity events are a one of the most affective ways to accomplish this. These events are not only a means to and end, but dually serve as a great opportunity to promote involvement. It is relatively easy to encourage sponsorship from local businesses and spouses, as they are often already looking for opportunities, but are unaware of where their help is needed. When these events are successful, spouses and American citizens are left with a feeling of being an asset to the soldier and consequently feel more connected to the mission. Equally important the communitys positive experiences benefit the soldier by ensuring they feel connected to the life they left behind. It is imperative for soldiers to know their community and spouses care enough to give; additionally, it gives the community and spouses a sense of worth when they are aware of tangible ways they are making a difference.