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Social media is on the forefront of leading capabilities to share information faster, more broadly, and to extremely large, targeted audiences. To many in the business of disseminating information quickly to these broad audiences, social media is a critical enabler. Areas of homeland security, and in particular, critical infrastructure protection, rely significantly on sharing information with partners across the mission yet are consistently criticized for their inability or ineffectiveness at sharing information. Social media principles, the fundamentals that make social media unique and successful, may have applicability to critical infrastructure information sharing, and in turn, may further the information-sharing goals of this mission area. This thesis explores the principles of social media, the resultant outcomes as seen in case studies with information sharing objectives similar to those in the critical infrastructure arena, and proposes applicability of those social media principles to the information sharing practices of the critical infrastructure discipline.