The effect of vortex generators in the form of tabs on the penetration and spreading of a jet in a cross-flow has been studied experimentally. It is found that the tab has very little effect when placed on the leeward side, i.e., on the downstream edge of the jet nozzle relative to the free-stream flow. A study of the static pressure distribution reveals significantly lower pressures on the leeward side. Thus, when placed on that side the tab does not produce a "pressure hill" of sufficient magnitude that is the primary source of streamwise vorticity in the flow field over the tab. This qualitatively explains the ineffectiveness. In comparison, there is a significant effect on the flow field when the tab is placed on the windward side, The sense of vorticity generated by the tab in the latter configuration is opposite to that of the bound vortex pair that otherwise characterizes the flow. Thus, the strength of the bound vortex pair is diminished and the jet penetration is reduced.