Market Segmentation Analysis (Unknown)
- New search for: Leisch, Friedrich
- New search for: Grün, Bettina
- New search for: Dolnicar, Sara
- New search for: Leisch, Friedrich
- New search for: Grün, Bettina
- New search for: Dolnicar, Sara
2018
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ISBN:
- Book / Electronic Resource
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Title:Market Segmentation Analysis
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Contributors:
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Publisher:
- New search for: Springer
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Publication date:2018
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Size:1 electronic resource (324 pages)
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ISBN:
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DOI:
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Type of media:Book
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Type of material:Electronic Resource
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Language:Unknown
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Keywords:
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 3
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Market SegmentationDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 11
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Market Segmentation AnalysisDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 25
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Step 1: Deciding (not) to SegmentDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 31
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Step 2: Specifying the Ideal Target SegmentDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 39
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Step 3: Collecting DataDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 57
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Step 4: Exploring DataDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 75
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Step 5: Extracting SegmentsDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 183
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Step 6: Profiling SegmentsDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 199
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Step 7: Describing SegmentsDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 237
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Step 8: Selecting the Target Segment(s)Dolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 245
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Step 9: Customising the Marketing MixDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018
- 255
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Step 10: Evaluation and MonitoringDolnicar, Sara / Grün, Bettina / Leisch, Friedrich et al. | 2018