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Comparing the incomparable: Lessons to be learned from models evaluating the feasibility of Desertec
Online Contents | 2015| -
Produktvorteil oder Nutzenvorteil im Spannungsfeld zwischen Ingenieuren und Wirtschaftlern
Springer Verlag | 2019| -
Vertriebspolitik für Industriegüter – Ein Überblick
Springer Verlag | 2015|Contributors: Backhaus, Klaus -
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
Online Contents | 2011| -
The structure and evolution of business-to-business marketing: A citation and co-citation analysis
Online Contents | 2011| -
Das Differenzierungspotenzial von Services: Digitale Technologien als Innovationstreiber
Springer Verlag | 2023|
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