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Reactions to Download Waiting: Moderating Effects Within an Attitudinal Framework
British Library Conference Proceedings | 2007| -
A Study of Collaboration Between Sales and Marketing and Its Effect on Business Performance
British Library Conference Proceedings | 2007| -
Creating Value Through Customer Specific Marketing Investments in a B2B Context
British Library Conference Proceedings | 2007| -
Collaboration Behavior and Interorganizational Governance: An Integrative Framework
British Library Conference Proceedings | 2007| -
Performance of Multinational Firms' Subsidiaries: A Learning Perspective
British Library Conference Proceedings | 2007| -
The Effects of Irrelevant Attributes in Brand Communication
British Library Conference Proceedings | 2007| -
Discovering Value Perceptions of Mobile Services with Critical Incident Technique (CIT)
British Library Conference Proceedings | 2007| -
Integrating the Technological Resources of the Online Learning Environment with the VAK Learning-Styles Model to Foster Student Learning
British Library Conference Proceedings | 2007| -
Understanding and Measuring Luxury Value: A Multidimensional Model of Consumers' Luxury Perception
British Library Conference Proceedings | 2007| -
Investigating the Interrelationships Among Switching Costs and the Four Stages of Loyalty
British Library Conference Proceedings | 2007| -
Methodological Developments in Positioning: A Content Analysis
British Library Conference Proceedings | 2007| -
Get Slim Quick Scams: The Impact of Visceral Influences on Consumer Evaluation of Weight Loss Advertising
British Library Conference Proceedings | 2007| -
Consumer Innovativeness and Acceptance of Brand Extensions
British Library Conference Proceedings | 2007| -
Perceived Service Quality and Customer Trust in a Professional Service Setting: What Difference Does Customer Education Make?
British Library Conference Proceedings | 2007| -
Online Customer-to-Customer Communications as Drivers of Relationship Quality and Purchase Behavior
British Library Conference Proceedings | 2007| -
Conveying Level of Science to Consumers: When a Picture Isn't Worth a 1000 Words
British Library Conference Proceedings | 2007| -
Image Effects of Marketing Events: The Impact of Flow Experiences
British Library Conference Proceedings | 2007| -
Consumers' Perceptions of Firms Employing Counter-Stereotypical Service Providers: Making a Case for a Gender Diverse Work Force
British Library Conference Proceedings | 2007| -
Innovation Management Tools for Small Firms Seeking to Exploit Retiree Markets
British Library Conference Proceedings | 2007| -
Marketing Risk and Creating Value: The Case of Adventure Companies
British Library Conference Proceedings | 2007|
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