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Social Networks, Personalized Advertising, and Privacy Controls
Free accessDSpace@MIT | 2014|Publisher: American Marketing Association -
When Does Retargeting Work? Information Specificity in Online Advertising
Free accessDSpace@MIT | 2013|Publisher: American Marketing Association -
Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
Free accessDSpace@MIT | 2014|Publisher: American Marketing Association -
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
Free accessDSpace@MIT | 2013|Publisher: American Marketing Association -
Advertising Bans and the Substitutability of Online and Offline Advertising
Free accessDSpace@MIT | 2011|Publisher: American Marketing Association -
Securities trading of concepts (STOC)
Free accessDSpace@MIT | 2012|Publisher: American Marketing Association -
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Free accessDSpace@MIT | 2010|Publisher: American Marketing Association -
Paying with money or effort: Pricing when customers anticipate hassle
Free accessDSpace@MIT | 2012|Publisher: American Marketing Association -
How (Not) to Sell Products to People of Color
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
DESIGN FOR A SERIAL ENTREPRENEURSHIP IN CYBER-PHYSICAL REALITIES - DECIPHERING VISIONARY MANAGEMENT MODELS FOR MARKETING
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Inclusive Marketing in the Web 4.0 Metaverse
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Responsible Consumption of Generation Z: An Extension of the KAB Framework
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
ONLINE COUNTERFEITING: THE STRIFE BETWEEN TRUST AND TRUTH
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Wait 'til You Read About the Impact Emojis Have on Tipping
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Unwilling to Give Up Good Deeds: The Influence of Cause-Related Marketing on Online-Bought Product Returns
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
HOW DO CSI ATTRIBUTIONS MODERATE THE EFFECTS OF A CSI INCIDENT ON CORPORATE REPUTATION?
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
The Impact of Live Streaming Mid-Roll Advertisements
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Creeping Brand Reputation Failure
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
Unravelling the path from customer journey seamlessness experience to engagement behaviour in the omnichannel retailing context
British Library Conference Proceedings | 2023|Publisher: American Marketing Association -
The Emergence of Hybrid Marketing Organizations
British Library Conference Proceedings | 2023|Publisher: American Marketing Association
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