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Role of artificial intelligence in marketing strategies and performance
Wiley | 2023|Keywords: AI marketing strategy -
Fundamental Behavioral Precision Marketing (FBPM) Theory of Optimal Bigdata-AI Marketing Model (OBAIM)
Free accessSpringer Verlag | 2024|Keywords: Optimal Bigdata-AI Marketing (OBAIM) Model, AI marketing -
AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process
Free accessDOAJ | 2022|Keywords: ai marketing -
Generative KI als neues Teammitglied im Marketing : Ein Leitfaden für Marketingmanger:innen
TIBKAT | 2024|Keywords: Generative AI Marketing Werbung -
A strategic framework for artificial intelligence in marketing
Free accessOnline Contents | 2020|Keywords: Strategic AI marketing -
Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices
Taylor & Francis Verlag | 2022|Keywords: AI marketing -
Artificial Intelligence (AI) .. Marketing touchpoints
Free accessDOAJ | 2023|Keywords: AI Marketing, Marketing -
A strategic framework for artificial intelligence in marketing
Free accessSpringer Verlag | 2021|Keywords: Strategic AI marketing
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