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Are Mass-Market Digital Strategies an Oxymoron in the Luxury Fashion Industry? An Insight from China
Springer Verlag | 2021| -
Removing the Dye Kitchen from the Textile Supply Chain
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
Selling sustainability: investigating how Swedish fashion brands communicate sustainability to consumers
Free accessTaylor & Francis Verlag | 2022| -
The Historical Development of Social Commerce
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
Consumers’ Knowledge and Intentions towards Sustainability: A Spanish Fashion Perspective
Taylor & Francis Verlag | 2020| -
The Challenges and Future Opportunities of Social Commerce
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand’s Strategy
Springer Verlag | 2022|Contributors: Henninger, Claudia E. -
Exploring attention on a retailer’s homepage: an eye-tracking & qualitative research study
Taylor & Francis Verlag | 2023| -
Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram
Springer Verlag | 2019|Contributors: Henninger, Claudia E. -
Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry
Springer Verlag | 2019|Contributors: Henninger, Claudia E.
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